so youve talked to some users
DESCRIPTION
TRANSCRIPT
![Page 1: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/1.jpg)
So You’ve Talked To Some Usersby Laura Klein
Friday, August 30, 13
![Page 2: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/2.jpg)
Well Done! What’s Next?
You Could...
Have a design brainstorm
Create some wireframes
Build a prototype
Friday, August 30, 13
![Page 3: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/3.jpg)
But First....
Why not validate some assumptions?
Friday, August 30, 13
![Page 4: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/4.jpg)
What’s An Assumption?
An assumption is something that you’re taking for granted.
You probably came up with a few while doing your customer development
interviews.
Friday, August 30, 13
![Page 5: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/5.jpg)
So, How Do You Validate One?
Friday, August 30, 13
![Page 6: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/6.jpg)
Demand Testing
• Landing Pages
• Email Campaigns
• Blogs
• Selling
• Ads
Friday, August 30, 13
![Page 7: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/7.jpg)
A Few Nice Tools For Demand Testing
• Unbounce
• LaunchRock
• Strikingly
• Google AdWords
• Blogs - Wordpress, Tumblr, etc.
• MailChimp
• HubSpot
Friday, August 30, 13
![Page 8: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/8.jpg)
Test For The Right Stuff
It’s not always demand you’re testing for.
Friday, August 30, 13
![Page 9: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/9.jpg)
Other Sorts Of Testing
• Concierge
• Wizard of Oz
• Consulting
• Five Second Tests
Friday, August 30, 13
![Page 10: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/10.jpg)
But What About Prototypes???
Prototypes will only help you determine the how usable and understandable your product is.
Which, to be fair, is really quite important.
Friday, August 30, 13
![Page 11: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/11.jpg)
A Few Nice Tools For Making Prototypes
• Axure
• Balsamiq
• HTML/JavaScript/CSS
• Omnigraffle
• Like a million others...seriously, Google “Prototype Tools”
Friday, August 30, 13
![Page 12: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/12.jpg)
A Few Nice Tools For Testing Prototypes
• UserTesting.com
• Join.me
• GoToMeeting
• WebEx
• Five Second Test (just for messaging)
Friday, August 30, 13
![Page 13: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/13.jpg)
How About A Few Tips?
Friday, August 30, 13
![Page 14: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/14.jpg)
Tip #1
Everything you learned in Customer Development is an assumption.
Friday, August 30, 13
![Page 15: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/15.jpg)
Tip #2
Make sure you’re testing the riskiest assumption.
Friday, August 30, 13
![Page 16: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/16.jpg)
Tip #3
Build the right tool for the type of test you’re doing.
Landing pages test DemandConcierge tests Process
Wizard of Oz tests ViabilityFive Second Tests test Messaging
etc.
Friday, August 30, 13
![Page 17: So youve talked to some users](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c7abd14a7959f6308b4593/html5/thumbnails/17.jpg)
Tip #4
Ask Questions!
@laurakleinhttp://www.usersknow.com
[email protected] for Lean Startups
Friday, August 30, 13