Oldest brand on the market Trusted by a wide audience Produced by BBC

Dates info is valid for. This magazine is published weekly

Strap at top caters for how the audience watches telly, therefore encourages you to buy magazine.

“FREEVIEW” in red draws eye to older loyal audience

Website nestled in masthead gives audience another way to access brand. This encourages brand loyalty.

Simple, restrained colour scheme creates a high quality product. Red

drawers readers eye as it stands out from the white.

Masthead extends beyond image and has a shadow behind it, so it stands out from the page (3D).

All text except strap is in lower case- grammatically

correct. More mature mode of address.

Three features arranged down side of page is negative space next to star. (Space between features is exactly the same)

Heading in bold, subheadings same font, black.

Caption anchored on stars lapel. Name of programme, day and channel. Gives audience easy

access.

Star’s eye is centre of the page, breaking the rule of thirds, and part of his face is obscured. The star is

famous enough to attract audiences, even when hidden from

view.

Main feature: “Doctor Who” is largest text on page, anchoring the star.

“Is there life after...” creates a story for the audience to follow.

Barcode, price, region. Region is given because times and programmes

change.

Six images gives reader value for money.

Eight colours make this publication bright, cheap and cheerful. Colours

clash to catch audiences eye.

Some studio shots and also some shots from the clips. (sneak preview.)

Ripped effect round edge connotes magazine is disposable and quick.

Wide banner at top catches audiences eye on news stand as it is different to other soap mags.

“2 weeks revealed” (always on mag) implies value for money.

‘Organised chaos’ by using boxes then manipulating features and images so they extend beyond the edge.

All canted text is tilted in the same direction and to the same degree. Nothing is random.

Punctuation creates rhetorical questions and excitement?!

Lots of uppercase to show the excitement and drama of what is

to come.

Strap at top mentions ‘Sky’ and ‘Virgin’. Encourages audiences of BOTH of these companies buy the

magazine by using the words ‘best for’.

Website included gives audience another way to access brand,

encouraging brand loyalty.

The masthead overlaps various images and has a shadow behind it, making it stand out and have an almost 3D effect like it is jumping out at the audience.

Word ‘New’ give the audience the impression this is the most up to

date mag and they’re being given the information before anyone else.

Also the word ‘Plus’ gives the impression they are getting extra for

their money.

Space between features is exactly the same.

Headings are in capital letter to make them stand out and seem dramatic. Subheadings are same font, lower case.

“Murder most funny” is the biggest text on the page, anchoring the soap, rather than just an individual star. Also the word ‘murder’ is white and stands out alone drawing in the readers eye and creating suspense as to who has been killed.