sober college presents pitch your way to success
TRANSCRIPT
Sober College Presents
Pitch Your Way
To Success
Agenda
I. Welcome Holly Daniels, MFT, Clinical Outreach Director
II. Panel Introductionso Rick Hubbard, Director of Business Development, Origins Behavioral
Healthcare o Mackenzie Phillips, Treatment & Recovery Advocate, Pasadena
Recovery Center o William Lane, Founder, Bill Lane and Associates
o Karen Rainer, CEO / Interventionist, The Circle of Care & Inner Circle Network
o Lisa Duke, Parent of a Child in Recovery
III.The Pitcheso 90 seconds to Pitch, followed by Judges’ critiques
IV. Awards!
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Why We’re Here
We’re All On the Same Side
…But a little friendly competition helps us all reach higher
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The Need for MARKETING
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The Need for MARKETING
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How to Be Effective
1. Grab attention - use a surprise or startling statistic
2. Be direct about what you’re offering 3. Speak from your heart and speak freely –
don’t read from a paper if possible4. Engage your audience by having them
participate, tell them stories5. Embrace your nerves – get excited6. Have Fun!
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Ethics in Addiction Tx Marketing
From http://coquicontentmarketing.com/morals-ethics-in-marketing-an-addiction-treatment-center/
• Don’t make false promises• Separate third party articles from your marketing
materials• Disclose affiliations, don’t falsify affiliations• Acknowledge success rates• Verify personal testimonies, and do not falsify testimonies• Do not use insensitive or culturally bigoted language• Do not share personal data • Share your ethical policies with all staff and review
regularly
Judges’ Criteria
• CLARITY – How clear is your message? How clearly did you paint the picture of your service?
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Judges’ Criteria
• CLARITY – How clear is your message? How clearly did you paint the picture of your service?
• AUTHENTICITY – Did you speak from your heart? Did you portray honesty and integrity?
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Judges’ Criteria
• CLARITY – How clear is your message? How clearly did you paint the picture of your service?
• AUTHENTICITY – Did you speak from your heart? Did you portray honesty and integrity?
• THE “IT” FACTOR – How compelling was your pitch? How memorable? Did you differentiate yourself? Did you give it your all?
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Agenda
I. Welcome Holly Daniels, MFT, Clinical Outreach Director
II. Panel Introductionso Rick Hubbard, Director of Business Development, Origins Behavioral
Healthcare o Mackenzie Phillips, Treatment & Recovery Advocate, Pasadena
Recovery Center o William Lane, Founder, Bill Lane and Associates
o Karen Rainer, CEO / Interventionist, The Circle of Care & Inner Circle Network
o Lisa Duke, Parent of a Child in Recovery
III.The Pitcheso 90 seconds to Pitch, followed by Judges’ critiques
IV. Awards!
2
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And…. Pitch!
Agenda
I. Welcome Holly Daniels, MFT, Clinical Outreach Director
II. Panel Introductionso Rick Hubbard, Director of Business Development, Origins Behavioral
Healthcare o Mackenzie Phillips, Treatment & Recovery Advocate, Pasadena
Recovery Center o William Lane, Founder, Bill Lane and Associates
o Karen Rainer, CEO / Interventionist, The Circle of Care & Inner Circle Network
o Lisa Duke, Parent of a Child in Recovery
III.The Pitcheso 90 seconds to Pitch, followed by Judges’ critiques
IV. Awards!
2
Sober College9
Pitch Your Way To Success
Sober College 6233 Variel AvenueWoodland Hills, CA 91367
Contact: Holly Daniels, MFT(818) [email protected]