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SEPTEMBER 2018 NEW DELHI 1

India’s 1st monthly Magazine on CSRw

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.csr

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on.in

Promoting Responsibility for Sustainability

SEPTEMBER 2018 VoluME-7 ISSuE-05 `100/-

InteRvIew of the MonthShekhar SaranCMD, Central Mine Planning & Design Institute Limited (CMPDI)

gueSt coluMnDr. SrIkanT SharMaMBBS, MD

CSR has become an effective catalyst for SOBHA's success

SOBHA LimitedRavi Menon Chairman, SoBHa Limited

NEW DELHI SEPTEMBER 20182


Dear Readers

Greetings!!

The politicians like Hardik Patel, sitting on Dharna to activate reservation issue and potential controversies before election season demands a holistic and systematic assessment of the situation in the country with respect to the reservation. Any systematic assessment starts with the objective. The objective of reservation policy was to enhance the social and educational status of underprivileged communities and thus improve their lives. The ultimate aim was to have a casteless and poor less society. The equality to be achieved has become a distant dream due to faulty implementation of reservation policy, making it only on caste-based alone creating a separate class within the caste defeating the very aim of reservation and perpetuating the caste itself. The policy started during the constitution-making process which was expected to be a temporary provision.

In contrast, the Mandal commission recommended the continuation of reservation for enhancement of quota/percentages which initiated the politics of quota, making politicians demand reservation to appease various segments of vote bank, for narrow political ends. Before we will make an analysis, we need to appreciate that any policy has to operate within certain boundaries including impacting progress and country positively, not affecting the security and integrity of the country. The Progress of any nation depends on the effective management of the resources available within the country. In the Language of Management, there are five Ms, which are crucial for Success in any situation, which can be applied to success in the case of managing a country. The Five Ms are; M (first) stands for Money or the capital, Second M stands for Machine or Technology, Third M stands for Materials Including Minerals, water, Air, Coastline population etc, fourth M stands for Men or Manpower and fifth, the most important M stands for Management, which is needed to manage all the other four Ms, which are essentially tangible Resources, unlike Management, referring to Management Strength / Managerial competence, which is Intangible. Now comes the key question how the managerial competence is rooted in human talent which is intangible. The Indian talent is globally respected for its talent in IT Technology including almost every form of technology. Therefore TALENT is the Key Resource which acts as a catalyst for progress by effectively converting various

resources available in a country to produce higher economic and social returns. Reservation has emerged to be an anti-talent policy by denying the opportunity for deserving talent at the cost of National interest. As a matter of National policy, it has to be settled that talent will be given top priority and not be diluted at any cost. Therefore, there is a huge unseen cost of reservation policy in the following areas affecting the growth and progress of the country:

1. Brain Drain- adding value to other economies of the world while affecting the Indian Economy negatively.

2. Demoralization of youth - haunted by reduced jobs affected by reservation

3. Loss of property through riots- For e.g. the Jat Stir in Haryana damaged property about 34000 crores, affecting the progress of the nation.

4. Affecting Quality of Higher Education & Research: Quota system effects in quality in higher education & Research in India. Short of talent, the foundation for research and innovation, thus the output from these institutions are falling short of potentials affecting national growth.

Appreciating the facts presented above it is obvious that the politicians and the parliament have lost the ability to deliver justice about Reservation for their own reasons.

Therefore judiciary the other arm of Indian democracy not bound by vote bank consideration, should apply its logical mind based on facts on the ground and take the decision of controlling reservation till it’s ended completely giving full opportunity to talent and merit creating a new era for Indian growth and competences of India in the global market.

This issue covers a lead story on SOBHA, the most trusted brand and only backward integrated real estate player in the country. As usual this issue covers Interview of Mr. Shekhar Saran, CMD, CMPDI(Central Mine Planning & Design Institute).We have also covered the Guest Column of Dr. Srikant Sharma, MBBS, MD on Nutrition Awareness.

Happy Reading. Be responsible and promote responsibility around you. Please write to me your opinion and suggestions. You may also log on to www.csrvision.in, our portal which is loaded with plethora of information.

From the Desk ofEditor-in-Chief

Prof. Ranjan [email protected]

Buddhist monk held for sexual assault of 15 boys in

Bodh Gaya

How long religion will be a cover for such

sinful acts ?


SoCIety watCh


THOUGHT OF THE MONTH

“Anxiety is the dizziness of freedom.”

— Soren Kierkegaard

03 l From the Desk of Editor-in-Chief

11 l CSR News - India

22 l CSR News - International

40 l Special Interview on IEC

49 l Social Media Trends of the Month

50 l Upcoming Events of the Month

51 l Movie Review

54 l Indian Gems

55 l CSR Jobs

56 l Leadership Tips

57 l Appointments

58 l Readers Post

Editor-in-ChiefProf. Ranjan Mohapatra

Senior Sub-EditorDeeksha Chaudhary

National CoordinatorAshutosh Kumar

Consulting Editor’sSudarshan Singh

CorrespondentsJagnyadutta Mohanty

Hemant RoutSushant Kr. Raut

Special CorrespondentsMukarram Mohammed (Dubai)

Sangeeta Chaudhary

Regional Director’sS.P.Singh, JharkhandB.C. Kiran, Karnataka

Deepak Pandya, Vadodara

PhotographyTekendra Adhikari

MarketingDr. K. Sridhar (Coordinator & IEC Specialist)

Ms. Shweta lal (Consultant)

Art & DesignM. K. Ray

Strategic Brand Communication Advisor

P. K. Mishra

Legal AdvisorAshwani K. Dubey

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all rights reserved. reproduction in any form is prohibited.the contents of this publications reflect the views of writers and contributors, not necessarily those of the publishers and the editors. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/new Delhi only.

CSR VISIONPromoting Responsibility for Sustainability

MentorsMr. Sunil Shastri

Ex-Minister (u.P.) & Ex-Member of Rajya Sabha

Mr. Abhijit MukharjeeMember of Parliament

Dr. u.D. ChoubeyDirector General, SCoPE

Mr. S.R AlI Media Professional

CONTENTCO

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SOBHA LimitedCSr haS beCOMe an effeCTIVe CaTalyST fOr SObha’S SuCCeSS

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InteRvIew of the MonthShekhar SaranGeneral Secretary, YMCA, Delhi CMD, Central Mine Planning & Design Institute Limited (CMPDI)

46

gueSt coluMnDr. SrIkanT SharMaMBBS, MD


INteRVIew oF the MoNth

SHekHAr SArAnCmd, Central mine Planning & design institute Limited (CmPdi)

Q What is the role of CMPDI? Why the need of this organization was felt by the government?

A Central Mine Planning & Design Institute Limited (CMPDI) is a Government of India enterprise and a

Mini-Ratna Category II company having its corporate headquarters at Ranchi in India. It is a fully owned subsidiary of Coal India Limited (CIL). The services of CMPDI fall under the following two broad heads.

Business Roles:To render consultancy and technical support for

mineral exploration, mining, infrastructure engineering, environmental management, and management systems, for coal and non-coal and its allied sectors, within India and abroad.

Corporate Roles.i. Assisting Ministry of Coal (MoC) and Planning

Commission for strategic decisions relating to coal-sector at the national level, eg, through maintaining inventories of coal deposits, coal mining potentials and operations, etc.

ii. Functioning as a nodal agency on behalf of Government of India, e.g. for schemes funded by MoC viz S&T projects, exploration work in non-CIL blocks, Environmental Measures and Subsidence Control (EMSC) projects, and CBM clearing house; and for projects funded by CIL R&D Board.

iii. Liaison between MoC, CIL and its subsidiary companies on technical and operational matters.

iv. Working as an in-house planner and guide for coal-producing companies under CIL as their integral part.

Need of this organization: There was/is the need for a consultant who can render comprehensive consultancy services in the field of coal exploration, mining and allied infrastructural planning, environmental management, etc. CMPDI provides all these services under one roof. Through its planning services, CMPDI facilitates selection of appropriate technology/strategic options to operate for coal companies to keep pace with the growth and latest technological developments in the mineral and mining industry in line with the country’s energy demand.

Q How long CMPDI has been active?

A CMPDI started functioning since January 1974 as a division of the then constituted Coal Mines Authority

Limited (CMAL), and the planning wing of erstwhile National

Coal Development Corporation (NCDC). On 1st November 1975, CMAL was merged to form

Coal India Limited, and CMPDI attained the status of a public limited company under CIL with declared scope of its business under its Memorandum of Association broadly in line with its original proposal.

Q What is the impact made by CMPDI?

A As an ISO-9001 certified Mini Ratna Company, CMPDI holds an important position as India’s largest

consultancy organization. A key factor in its success has been the offering of full range of services in the sphere of coal exploration, mining, coal preparation, coal utilization and management, coal technology, coal/material handling arrangement, engineering and environmental management under one roof.

CMPDI has made great impacts in its working domain which can be inferred from the following:

Over 1300 integrated coal exploration projects taken up.



Over 1000 mining Project Reports prepared with individual project capacity up to 70 million tonne per annum (Mtpa).

Facilitated CIL through its services in achieving sustained growth in coal production from 79 Mt in 1974-75 to 567 Mt in 2017-18.

About 676 EMPs have been prepared by CMPDI. Environmental Clearance for 510 EMPs (incl. washery, clusters) has been obtained.

Environmental Clearance has been received for 943 Mty capacity for coal projects.

Rooftop solar power of 350kWp panels commissioned with annual generation of 4.04 Lakh kWh with annual saving of Rs. 27.98 Lakhs.

In the field of Mine Infrastructure Planning; Coal Handling Facilities - 253 Nos. (604 Mty), Sub-Station (>1 MVA) - 188 Nos. (2385 MVA) and 7 Central Workshops, 33 Regional Workshops and 220 Project Workshops have been planned and established by CMPDI.

In Geomatics; UAV based pilot projects executed in outsourced mode in CCL & NCL, Coal Mine Surveillance & Management System (CMSMS) and Mobile App “Khanan Prahari” has been developed, Identification of unauthorized settlements claiming compensation in MCL under R&R using Remote Sensing and GIS; Satellite based Land Reclamation Monitoring of 164 opencast mines of CIL and Coal Mine Fire Monitoring based on Thermal Infrared Satellite data for Jharia, Ranijanj & N/S Karmapa Coalfields.

Management Services: Support and guidance to Ministry of Coal in achieving the certification for ISO 9001 (Quality Management System).

Information & Communication Technology services to CIL such as on-Line Submission of immovable property under CDA, On-Line Vigilance Clearance System, On-line Human Resource Information System for Executives, On-Line PRIDE / PAR for Executives (Performance Appraisal ),Development of Portal for Contract Labour Payment Management System and Implementation of e-Office.

Overseas assignment i. Assisted Coal Videsh Dept. of CIL in Exploration,

including GR and Mineability Report for two coal prospecting licenses in Moatize coal basin, Mozambique.

ii. Pre-feasibility Study and Mine Feasibility Study for Mchuchuma Project, National Development Corporation, Tanzania.

Q Out of the various activities and services, which is the most prominent activity/service provided by CMPDI?

A Establishing the coal resources of the country in the Measured (Proved) category.

Working as an in-house planner and guide for coal-producing companies under CIL as their integral part.

Shekhar Saran is the Chairman of the Board of Central Mine Planning & Design institute Limited, one of the largest Coal and Mineral exploration and Consultancy Company across the country. He is widely recognized for his path breaking and visionary contributions to the industry as Mechanized Mine Developer and transformed the landscape of the Mines by setting new standards in production and productivity. He joined CMPDi as Director (Technical) in June, 2013 and looked after Coal Resource Development and then Planning & Design till December, 2015 and then he took over as Chairman-cum-Managing Director of CMPDi in 2016. He graduated from 1981 batch from the Deptt. of Mining engineering, institute of technology, Banaras Hindu University (BHU), now iiT (BHU). Being the topper of his batch he is the recipient of BHU Gold Medal as well as Roberton Medal from MGMi. Subsequently, during 2013-15, he has added to his credit a Post-Graduate diploma “PG exp” from iiM, Ranchi.

He is also an NCC Certificate holder & a good sportsman. He is widely credited with conceptualizing unique and innovative techniques in Coal Mining Production. He has been a firm believer in corporate life and its superiority in the development of human resources.



Assisting Ministry of Coal (MoC) and Planning Commission for strategic decisions relating to coal-sector at the national level, e.g., through maintaining inventories of coal deposits, coal mining potentials and operations, etc.

Functioning as a nodal agency on behalf of Government of India, e.g., for schemes funded by MoC, viz S&T projects, exploration work in non-CIL blocks, Environmental Measures and Subsidence Control (EMSC) projects, and CBM clearing house; and for projects funded by CIL R&D Board.

Q Coal Industry is considered to be prone to corruption at all level. As the head of the consulting body for coal

sector; what is your suggestion for controlling corruption and building a responsible system?

A It would not be proper to assume that coal industry is prone to corruption at all level. Some of the cases here

and there may not be conclusive as the coal sector in the country is very vast. It may be that a right image could not be projected in the society by the industry as such due to

various reasons. Corruption is basically dishonest behavior by those in position of power. It is valid for all persons in power who belong to our society and depends on the integrity of the person concerned. However, to reduce the risk and incidence of corruption in the Coal sector, the major step

is to bring transparency in decision-making and promote ethical behavior amongst its employees. CMPDI, being the premier consulting body for coal sector in the country, has brought into action various activities which will facilitate transparency for controlling corruption and building a responsible system by adopting e-Office, e-Procurement, e-Tendering, etc.

Apart from the above, CMPDI is in the process to develop and implement ISO 37001:2016 Anti-Bribery Management System which will assess the bribery risk and enhance the control measures to restrict corruption to a large extent.

Q What role the CSR of coal companies in totality can play to make a sustainable impact in the National

Level?

A Coal reserves in India are mostly under the forest land or in tribal inhabited areas. Inevitably, the displaced

persons in and around the coal bearing areas are worst affected. Hence, considering its significance, our company, CIL, has always been a front runner by implementing community development activities to bring positive changes in the lives of the people residing in and around coal bearing areas.

It is a matter of pride that coal companies are acting as catalyst by bringing positive changes in the lives of the local communities residing in peripheral areas. In order to achieve sustainable impact of CSR in the national level, our focused areas are mentioned below:

Stakeholder engagement: The people living in the vicinity and areas of coal deposits, wherein mining has to be done for development of the country, are mostly affected. CSR projects being taken up must engage the stakeholders in planning and implementation. The coal companies should club up to take up mega projects to have higher impacts on its stakeholders.

Social, Economic and Environmental Projects: CSR projects should integrate the social, economic and environmental factors in order to achieve high impacts and should be balanced as interdependent pillars for sustainable development.

Volunteerism: The coal companies cannot just focus on its CSR but should involve their employees and promote “volunteerism” and integrate it with CSR to have grater impacts and a good relationship with its different stakeholders. This will in addition create a sense of oneness and ownership among the employees and stakeholders thereby justifying the effectiveness of Corporate Social Responsibility.

Ethical behavior: Coal companies have taken up CSR on a serious note to be ethical and contribute towards economic development of the country by improving the quality of life of the workforce and their families as well as of the local

The coal companies cannot just focus on its CSR but should involve their employees and promote “volunteerism” and integrate it with CSR to have grater impacts and a good relationship with its different

stakeholders. This will in addition create a sense of oneness and

ownership among the employees and stakeholders thereby

justifying the effectiveness of Corporate Social Responsibility.



community and society at large.

Q What is your comment about the quality and impact made by CSR projects of coal companies?

A The major environmental and social challenges of coal mining are the negative impacts caused due to coal

dust, forest destruction leading to loss in flora and fauna, fires and leakage of dangerous gasses such as methane along with resettlement and rehabilitation making communities vulnerable.

With the view to the above, Coal India has a clear vision of “To emerge as a global player in the primary energy sector committed to provide energy security to the country by attaining environmentally & socially sustainable growth through best practices from mine to market”. Thus the company pursues ‘Mining with a human face’ through socially sustainable inclusive model of growth by making Project Affected People stakeholders in the decision making process for their livelihood. The thrust of CSR is also on capacity building, empowerment of communities, inclusive socio-economic growth, environmental protection, promotion of green and energy efficient technologies, development of backward regions and upliftment of the marginalized and underprivileged sections of the society

Our journey in this respect is on and we look forward towards an equitable society through CSR projects for greater impact on society.

Q CMPDI provides an environment management consultancy to coal companies. What is the profile of

the service? What has been the impact made in this domain?

A Profile of environmental management consultancy services:

Provides consultancy services to CIL and its subsidiaries, and also to outside clients. It provides its services both in coal and mineral sector. It has more than 90 NABET certified experts and 4 NABL laboratories. i. Undertakes project specific EIA/EMP studies for obtaining

environmental clearance.ii. Undertakes EIA/EMP studies for cluster of mines; regional

EIA/EMP studiesiii. Undertakes routine environmental monitoring for

ascertaining the efficacy of the pollution control measuresiv. Development of mine closure guidelines for MoC;

preparation of mine closure plan and auditing of progressive mine closure plan

v. Planning and design of effluent treatment plant (ETP) and sewage treatment plant (STP) schemes

vi. Slope stability studies and soil conservation studiesvii. Research and development in emerging areas of coal

mine environmental management

viii. Undertook scientific sand replenishment studies for 76 sand mining projects in the State of Rajasthan

ix. Undertook study of the riverine ecosystem and carrying capacity studies for some mines of MCL

Impact Madei. Helped CIL in promoting sustainable coal miningii. Provided status of the environmental quality to help

subsidiaries take additional remedial measures if requirediii. Audit of progressive mine closure helped in realization of

escrow amount deposited by coal companies.iv. Planning and design of pollution control facilities helps in

control of air and water pollution in mines.v. Policy planning helped to evolve effective policies to

promote mining both in coal and mineral sector.

vi. R&D efforts helped to evolve good practices in some of the emerging areas like mine closure, development of mine voids for fish culture etc.

Q Anything you would like to share with the readers of CSR VISION?

A Organizations have realized that Govt. alone will not be able to get success in its endeavor to uplift the down

trodden of society. Therefore, joint responsibility lies with the Government, Corporate Sectors and Social sector.

If the country has to survive and grow peacefully with least social tension, each one of us should contribute in their own way for the upliftment of the society as a whole especially for the development of the poorest of the poor. u

(Source: Interview by CSR VISION team)

The major environmental and social challenges of coal mining are the negative impacts caused due to coal dust, forest destruction leading to loss in flora and fauna, fires and leakage of dangerous gasses such as methane along with resettlement and rehabilitation making communities vulnerable.

With the view to the above, Coal india has a clear vision of “To emerge as a global player in the primary energy sector committed to provide energy security to the country by attaining environmentally & socially sustainable growth through best practices from mine to market”. Thus the company pursues ‘Mining with a human face’ through socially sustainable inclusive model of growth by making Project affected People stakeholders in the decision making process for their livelihood.


CSR NewS INDIa

Aadhar Housing Finance Ltd., a leading housing finance company in the affordable segment, had announced the

launch of its Corporate Social Responsibility programme– ‘Aadhar Kaushal ’in association with Mahendra’s, an NSDC (National Skill Development Corporation) approved training partner. The programme was launched by Shri Chetan Chauhan, Former Test Cricketer & Hon’ble Minister-Sports, Youth Welfare and Vocational Training, Government of Uttar Pradesh. Shri Deo Shankar Tripathi, MD & CEO, Aadhar Housing Finance Ltd. and Shri Hrishikesh Jha, Chief People Officer, Aadhar Housing Finance Ltd. were present amongst other dignitaries.

Speaking at the event, Shri Chahuan said “The Government of India has remained committed to the development and empowerment of youth from the marginalised sections of the society. I am very happy to see companies like Aadhar Housing finance coming to the forefront to support the Government in its noble mission of catalysing the skills landscape in India”.

Shri Deo Shankar Tripathi, MD & CEO, Aadhar Housing Finance Ltd, said, “Aadhar has enabled home ownership and better living to the lower income segment (LIG) across urban, semi-urban and rural parts of the country. Our Corporate Social Responsibility (CSR) is an extension of our business philosophy of supporting nation building. We are proud to launch Aadhar Kaushal, which envisages supporting the Government’s ‘Skill India Mission’.”

Aadhar Housing Finance Ltd. has collaborated with Mahendra Skills, to implement its CSR programme in Lucknow, Uttar Pradesh, Mumbai, Maharashtra and Bengaluru, Karnataka in FY18-19. The Company aims to take the programme to many tier II and III locations in the next two years.

About Aadhar Housing Finance LimitedAadhar Housing Finance Limited (Aadhar), erstwhile

DHFL Vysya Housing Finance Ltd, is a subsidiary of Wadhawan Global Capital (WGC), is one of the largest

affordable housing finance companies in India servicing the home financing needs of the low-income segment of the society.

Aadhar is backed by the World Bank through the equity participation of International Finance Corporation (IFC). Today, its 285 branches across 19 states covering more than 1500 locations help to reach more than 90% of the country’s low income population and provide credit solutions that make home-ownership accessible to everyone.

About Mahendra SkillsMahendra Skills, a part of the Mahendra group, is one

of the pioneer institutions in India, providing a platform to students to further their careers. Mahendra Skills currently

has 19 Pradhan Mantri Kaushal Kendras and 1 India International Skill Centre in affiliation with the National Skill Development Corporation (NSDC). Apart from the Central run schemes, Mahendra Skills Training & Development Private Limited is now also affiliated with many state skill development missions like Uttar Pradesh Skill Development Mission (UPSDM), Andhra Pradesh State Skill Development Corporation (APSSDC), Maharashtra State Skill Development Society (MSSDS), Bihar Skill Development Corporation (BSDC), Jharkhand Skill Development Mission Society (JSDMS), etc.

(Source : PR team of MSL Group)

AAdHAr HOuSinG FinAnce launches ‘Aadhar kaushal’


CSR NewS INDIa

Ambuja Cement Foundation (ACF), the CSR arm of Ambuja Cements Ltd – part of the global conglomerate

LafargeHolcim and a leading cement manufacturer in India – has made great strides in its endeavors to create a healthy rural India with over one lakh people being provided healthcare treatment every year through its nationwide project ‘Sakhi’, thus taking forward its commitment to drive prosperity in communities.

Under this Health and Sanitation intervention, a group of well-trained women healthcare volunteers known as ‘Sakhis’ has been delivering preventive and promotive health services to underprivileged communities as well as facilitating the access to preventive, promotive and curative services in as many as 194 villages across Maharashtra, Gujarat, Himachal Pradesh and Uttarakhand. Till date, ACF has trained 352 women as Sakhis, on various health-related aspects. These women are from the local community and hence are well-versed with the existing challenges. More than 110 Sakhis have been absorbed as Accredited Social Health Activists (ASHAs), who are community health

workers instituted by the country’s Ministry of Health and Family Welfare as part of the National Rural Health Mission.

Sharing her views on this initiative, Ambuja Cement Foundation Head Pearl Tiwari said, “We take pride in our Sakhi initiative that envisages development of healthy communities. It brings us immense delight to see the progress and results on the ground. ACF realises the need to create more awareness on health and sanitation in

rural India, which will lead to sustainable progress. We believe that women are important change agents in every community and our Sakhis are one of the best examples to prove this.”

ACF, which recently marked its Silver Jubilee year, has stepped up its efforts to further strengthen and expand this unique initiative while seeking greater collaborations. Through these ‘Village Health Functionaries’, ACF primarily focuses on Maternal, Child and Adolescent Health; Communicable and Non-Communicable Diseases and Total Sanitation & Curative Health. It extends these healthcare services at the doorsteps via mobile medicare units, community health clinics, diagnostic centers and specialised health camps among others.

In fact, ACF has been going beyond CSR activities and recognised as a grassroots pan-India implementing organisation that harnesses the power of partnerships – between communities, Government and other like-minded corporates and NGOs – to help solve pressing community problems and foster prosperity.

Ms Tiwari added, “We are proud of our existing partnerships with a diverse set of stakeholders and welcome other organisations to come forward and join hands with ACF to make such projects even more successful. Over 25 years of strong experience as an implementation agency for various initiatives gives us further impetus to do more in every thrust area we are operating in”

This ‘Sakhi’ project initiated in 2005 has been thriving year after year supported by stronger collaborations with various state governments’

Health Departments, panchayats, Village Health and Sanitation Committees, like-minded Corporates and NGOs. ACF has held over 5200 specialty health camps, facilitated construction of 30,000 toilets and achieved 100% toilet coverage for 131 villages. Besides, ACF is also working in 101 villages to combat non-communicable diseases that require urgent attention in rural India.

(Source : PR team of Ketchum Sampark)

AmBujA cement FOundAtiOn’s Sakhis strive to foster healthier rural india


CSR NewS INDIa

Aster DM Healthcare, a leading integrated healthcare services provider in Asia, announced about the campaign ‘My India

Healthy India’ that included activities ranging from cleanliness drive to promoting the social inclusion of differently-abled people. Rs. 300,000 were donated to ALCAA Charitable Trust, for the construction of a new floor in the school building, by Aster Ramesh Hospital in Vijayawada.

Between Aster Aadhar, Aster Prime, Aster Mims Kottakkal, DM Wims Wayanand, Aster CMI, Aster Medcity and Aster Mims Calicut, they partnered with many NGO’s and volunteer organisations for simultaneous community outreach.

In its second year, the community outreach campaign, which was organised at Aster’s eight hospitals that span across Kerala, Maharashtra, Karnataka, Andhra Pradesh and Telengana, saw participation of students representing many local government schools as a part of the ‘Swach School project’. In addition, nearly 250 volunteers were mobilised under its global CSR platform titled ‘Aster Volunteers’ who joined hands with the school children to clean the school compound, paint murals on the walls and spread the message of health and hygiene. At some of the local schools where sanitation was an issue, the volunteers took proactive measures to clean and build toilets, set-up clean washing and disposing facilities.

Coinciding with India’s 72nd Independence Day celebrations, ‘My India Healthy India’ campaign also featured projects like Saluting Hygiene Heroes to acknowledge long-term contribution of maintenance staff who are responsible for maintaining hygiene and cleanliness standards at Aster facilities. Other activities included #AsterEqualityProject, a social inclusion initiative for differently-abled, launch of a bike ambulance, and health and hygiene awareness camps, among others.

Flagging off the campaign at Aster Medcity Kochi, Dr. Azad Moopen, Founder, Chairman and Managing Director, Aster DM Healthcare, said: “Our campaign ‘My India Healthy India’ was launched on the belief that a clean and healthy India will pave the way for a prosperous and productive nation. Around 65 per cent of India’s population is below the age of 35 and there is

a strong case for promoting this campaign through the young generation. Encouraged by the impact it created already, the programme is integrated into ‘Aster Volunteers’ global initiatives. This, we hope, will help to make sustainable impact in the society, especially through its activation among students”.

Launched in 2017 as part of Aster’s 30th anniversary, Aster Volunteers aims at bridging the gap between people who would like to help, with those in need. Running successfully in nine countries including India, through various initiatives like Blood Donation drives, Basic Life Support training, Free Surgeries and Investigations, Medical Camps and recruitment of differently abled people, the programme has been able to impact 738,610 lives across geographies.

About Aster Volunteers Aster Volunteers programme is the global corporate social

responsibility initiative of Aster DM Healthcare. It was launched on occasion of the company’s 30th anniversary in 2017 and provides a platform which bridges the gap between people who would like to help with those in need. Through various initiatives the programme has been able to impact 646,764 lives across geographies. Operating primarily across 9 countries including GCC and India, Aster Volunteers have been able to treat 16891 individuals through mobile medical camps, conducted 127831 basic life support trainings and 19416 free surgeries as well as health investigations, supported with the recruitment of 70 differently abled people and conducted 2192 medical camps.

(Source : PR team of H K Strategies)

ASter VOLunteerS’ ‘my india Healthy india’ campaign touched 10,000 lives


CSR NewS INDIa

Bridgestone India announced a new partnership with FICCI FLO Pune to introduce initiatives focused on Women’s

Empowerment. The initiatives will provide opportunities for financial independence to the women of Pune.

One of the key priority areas of Bridgestone’s global CSR commitment of ‘Our Way to Serve’, ‘People’ and from which the need to contribute towards the cause of women empowerment stems. Another reason for Bridgestone to emphasize on this issue is to contribute to the United Nations Sustainable Development Goal No. 5 of ‘Achieving Gender Equality and Empowering Women and Girls’. The partnership between Bridgestone India and FICCI FLO is an extension of the same compassion and will with which Bridgestone has carried out various other CSR initiatives. Additionally, Bridgestone is also partnering with the ongoing government initiatives for skill development and gender equality. Bridgestone India and FICCI FLO Pune, lay special emphasis on woman empowerment as well as increasing employment and encouraging entrepreneurship. These three themes are also the core for FICCI FLO’s upcoming events. Under this partnership, Bridgestone India will provide funds amounting to 40 Lacs INR to FICCI FLO Pune. These funds would be exclusively utilized for women centric initiatives providing two-wheeler driving lessons, soft skills as well as self-defense trainings, enabling these women to be employed as delivery personnel. The support also extends to some Nursing Assistant and Dental Assistant training programs. One of the major events planned under the partnership is the Pune Flo Half Marathon to be held on October 28th this year at Magarpatta city, Pune.

Chairperson of FICCI FLO Pune Chapter, Mrs. Sangeeta Lalwani said “We are delighted to be associated with Bridgestone India, known to be one of the best in Tyre Industry. FICCI FLO has been working for women welfare for over 30 years. We have done substantial work towards the PAN India; however, we still have a long way ahead, in terms of gender equality and financial independence for women. We are happy to be moving towards the right direction with the right partner such as Bridgestone, who with their resources and market reach, has the potential to amplify this important message across India and draw attention to this cause.”

Mr. Parag Satpute, Managing Director, Bridgestone India said “The cause of Women Empowerment goes beyond spreading awareness and providing opportunities for women. It focuses on gender equality and rethinking conventional norms. I believe this thought will not only help women individually but also have a broader impact as more and more women will be able to attain financial independence. This year we are proud to join hands with the largest women entrepreneurial organization in Asia with

over 6000 + women Pan India, FICCI FLO and hope to make a meaningful impact to the lives of the women of Maharashtra.”

About Bridgestone IndiaBridgestone India Pvt. Ltd started its operations in 1996.

In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. In a short stint of more than 20 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.

About Bridgestone Corporation Bridgestone Corporation, headquartered in Tokyo, is the

world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad

range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

About FICCI FLOFLO- FICCI Ladies Organization is an All India Forum for

women established in 1983 by Ms. Indu Jain – Chairman Bennett & Coleman & Co. Ltd, as a division of the Federation of Indian Chambers of Commerce and Industry (FICCI) which is the apex body of industry and commerce in India started on the advice of Mahatma Gandhi. It’s the largest organization in Asia with headquarters in Delhi and 15 chapters across States in India, representing over 6000 women entrepreneurs and professionals. Various heads of state have visited FLO chapters across India including Honorable Prime Minister Shri. Narendra Modi, Shri Arun Jaitley, Mrs. Priyanka Vadra and Ms. Sheryl Sandberg amongst others who have come forward to support their various causes and initiatives. The Pune FLO chapter was inaugurated by Hon. CM of Maharashtra Shri. Devendra Phadnavis in January 2015.

(Source : PR team of Percept India)

BridGeStOne indiA joins hands with Ficci FLO Pune for women’s empowerment


CSR NewS INDIa

One of the leading imaging companies in the country, Canon India through its flagship CSR endeavour- ‘Adopt

a Village’, adopts villages and undertakes the charge of their development in areas of 4E’s - Education, Environment, Eye care and Empowerment. The organization marks a new milestone with the 4th anniversary of the adoption of Maharaja Katte Village at Kanakapura Taluk. Adopted in 2014, Canon India has focused on the development of over 1300 villagers, with a special focus on the all-inclusive development of children in the village school.

To commemorate the occasion, Mr. Kazutada Kobayashi, President & CEO of Canon India, along with 50 employees from the organisations’ Bangalore and Canon ISDC (India Systems Development Centre) offices visited the village. Encouraging holistic development among children and as extension to the ‘Learning Beyond Books’ initiative, sports and cultural activities were organized. With the Independence Day of the country approaching, children enthusiastically participated in activities around the subject of ‘Freedom’. Sports activities like three leg race, lemon spoon race were also organized to encourage increased participation of children in extracurricular activities. All participants were felicitated by Mr. Kobayashi.

Speaking on the occasion, Mr. Kobayashi, said, “Through our constructive endeavours of ‘Canon India Involve’, we are committed towards driving meaningful and welfare centric initiatives that impact lives and make communities future ready. Having understood the needs and requirements of the village, we have undertaken several development activities towards infrastructure and the holistic improvement of the children, over the course of last four years. For us the real impact of our initiatives is measured by the number of smiling faces, reduced school dropout ratio, improved attendance, increased count of girl child, among other integral factors. We aim to help them to aspire more, dream bigger and work harder towards achieving their dreams.”

“On way forward, we further see immense scope of improvement and with our employees and partners committed towards the cause of community development, I am confident we will bring about increased change. With over two decades of strong presence in the country, we have further fortified our dedication of offering back to the

community.”Adopt a Village’s journey with Maharaja Katte VillageIn the past 4 years, Maharaja Katte Village has

witnessed noticeable developments through Canon India’s implementation of a wide range of activities, under its four core areas, including Education, Eye Care, Environment and Empowerment.

In terms of infrastructure, Canon India has made significant changes in the village, keeping in mind the ease and convenience for villagers. Along with constructing additional classrooms and maintaining separate toilets for boys and girls, a stage has also been raised in the school to provide a platform for children to exhibit their talent and gain confidence. With health of the villagers as a key concern for Canon, a water purifier has been installed, providing them access to clean and safe drinking water.

The initiative has further extended to add another very important vertical – ‘Learning beyond books’ where the children of the villages adopted by Canon India would be introduced to more of practical experiences and out of book learnings. Children are made to visit the world outside their horizons and learn from real life examples, which would enable an extension in their holistic development.

Canon India has three more adopted villages presently under its flagship CSR initiative – ‘Adopt a Village’. These include Village Maheshwari in Haryana, Karanjoti Village in Mumbai and Sol Gohalia in Kolkata.

(Source: PR Team of Creation)

cAnOn indiA continues its dedication towards building a sustainable community


CSR NewS INDIa

Social Venture Partners India has used a unique Venture Philanthropy model to successfully ramp up job creation

and livelihood enhancement in the country. As of March 2018, SVP India’s 43 skills and livelihood partners have impacted 217,000 farmers, nursing assistants and various other job seekers from underprivileged segments. SVP India is committed to scale this to one million sustainable livelihoods in India by 2022.

SVP India is a high impact organisation because of the support of industrialists, CEOs and skills veterans. Founded by Ravi Venkatesan, former Chairman of Cummins and Microsoft in India and now led by Dr Ganesh Natarajan, Chairman of 5F World and former CEO of APTECH and Zensar. SVP India chapter Chairs include Meher Pudumjee, Govind Iyer, Rajeev Bakshi , Ajit Rangnekar and the management council has Arun Maira and Ronald de Voot as Advisors.

SVP India has deployed three methods of engagement – direct local action, aggregation and national expansion, assistance and attribution of successful local models. While discussing the mission, Dr. Ganesh Natarajan, Chairman SVP India and a member of the global board of SVP International said, “We do not just do cheque book philanthropy; we are venture philanthropists who bring decades of corporate leadership and entrepreneurship experience to the social sector through the active engagement of partners”.

SVP India provides employment opportunities through a combination of approaches, which include support for NGOs, aggregators and social enterprises. It aims to enable the society through grants, capacity building, networks, building agency and aspiration in youth and integrating skills providers in the organized economic sector— through the power of research and knowledge of the engaged donors and partners.

Notably, SVP India explores extensive engagements with NGOs and social enterprises who can make a difference and contribute to the Million Jobs Mission. It allows partnership amongst those who are keen to bring about positive change, thereby joining hands for a common cause. Tata Trust, Rockefeller Foundation, the Pune Municipal Corporation, Titan Industries and many individual philanthropists like Baba Kalyani and Rahul Bajaj have supported SVP India or

its partner entities like Pan IIT Reach for India (PARFI) and the Pune City Skills Lighthouses.

SVP India is a part of SVP International which is a global network of engaged donors, with over 40 SVP affiliates in nine countries and 3,200 partners. Following the GLOCAL approach, each SVP affiliate invests in their local community and remains connected to the global movement woven together by the initiatives of SVP International. SVP India is planning to expand all India in 2019 and is commencing

an applications drive for worthy NGOs, Chapter Chairs and partners in all State Capitals from September

About SVPSVP International was founded in 1997 in Seattle, and

has since grown into the world’s largest network of engaged philanthropists comprising more than 3,400 investor-donors across 40 cities in nine countries (U.S, Australia, Canada, Brazil, China, India, Japan, Korea and United Kingdom). SVP India, was set up as a national affiliate in 2012 by Ravi Venkatesan in Bangalore, with a ten-year mission to set up twenty chapters and engage 1000 partners in key cities. It has now expanded to Delhi, Hyderabad, Mumbai, Pune, Kolkata and Ahmedabad with seven chapters in place, two hundred plus partners and forty social initiatives. SVP fosters effective philanthropists, strengthens nonprofits and invests in collaborative solutions – building powerful relationships to tackle our communities’ social challenges. Over the years, SVP International has invested more than $70 million in 900 non-profit investees and 2,466 organizations participating in other programs.

(Source : PR team of FleishmanHillard)

SVP india impacted 217,000 sustainable livelihoods in six years


Parmarth Samaj Sevi Sansthan, in collaboration with the PwC India Foundation (PwCIF) initiated a humanitarian

response project in 10 villages of Hamirpur’s Sarila block, located in the Bundelkhand region of Uttar Pradesh. Within a year of implementation, the project has achieved drought resilience and impacted 2,025 families across these villages.

The project was implemented from June 2016 to July 2017 with the mandate to create awareness on sustainable and improved agricultural practices among community members in the project villages through regular meetings, trainings, capacity building sessions and demonstrations by the Parmarth team. The report titled ‘Reducing Hunger and Vulnerabilities in Hamirpur, Uttar Pradesh’ details the challenges faced by the community, the interventions designed to tackle these issues and the quantifiable results

that have been achieved on ground one year post the completion of the project.

Speaking at the launch of the report PwC India Foundation Vice Chairman, Jaivir Singh said, “We at the foundation focus on regions that have limited support from the private sector to address development related challenges by making sure locally relevant solutions are applied through interventions based on the context of communities in the region. This report captures the success and challenges of the commendable work done by our partner organisation and the community that has been dealing with drought conditions, which in turn affects many other elements related to their livelihoods.”

Today, 90% of the members and leaders of the Pani Panchayats or water management groups created under the project have become aware about drought-resilient and sustainable agricultural practices. In addition, the project

has supported construction of eight water harvesting structures which have helped save approximately 4,950 cubic metre of water to be utilised for irrigation and recharging of the groundwater.

The founder of Parmarth Samaj Sevi Sansthan Sanjay Singh said, “For communities to be empowered, unity and awareness need to be at the forefront of ground action. For three years, communities from Hamirpur district have been battling worsening drought like situations. Together with PwCIF, we began tackling vulnerabilities faced by them, by first building capacities of the community members, planning area-specific interventions and finally executing these on the ground. By making the beneficiaries drought resilient through improved agricultural practices, they are slowly beginning to restore and sustainably manage their own landscape to meet their daily needs.”

The 10 villages were selected due to their remoteness, socio-economic background, lack of irrigation facilities, higher level of soil erosion and continuous drought for three years. With ground water exploitation surpassing 70%, these villages were declared semi-critical. The need of the hour was to mitigate the crisis by reducing hunger and vulnerabilities through water harvesting and management.

Observing the positive impact created by the project at the ground level, PwCIF has decided to initiate another intervention in the same block to address the water, sanitation and hygiene needs of village Dharaupur. In addition to infrastructure support towards construction, repair and refurbishment of toilet facilities, the project aims to make available supply of clean drinking water through installation of matka filters in every village household.

About PwC At PwC, their purpose is to build trust in society and

solve important problems. They are a network of firms in 158 countries with more than 236,000 people who are committed to delivering quality in assurance, advisory and tax services.

PwC refers to the PwC International network and/or one or more of its member firms, each of which is a separate, independent and distinct legal entity.

About PwC India Foundation (PwCIF)The PwC India Foundation was established in 2008 with

the objective of making an impact in the areas of education and environment sustainability.

They have now expanded their areas of intervention to sanitation, social entrepreneurship and humanitarian response to natural disasters.


Pwc indiA FOundAtiOn and PArmArtH SAmAj SeVi SAnStHAn initiated humanitarian response project

CSR NewS INDIa


Extending its brand philosophy of ‘A better life. A better world’ to the upcoming World Photography Day, Panasonic

India, a leader in technology and innovation, has collaborated with Know Disability, an NGO dedicated towards empowering specially abled individuals. As a part of the association, Panasonic is identifying special kids that have a knack for photography and training them under the tutelage the professional photographer Mohit Ahuja, who will be using Panasonic Lumix G Series Cameras for the program. This activity culminated at the Delhi Photo Fair, on the World Photography Day on August 19, with an event displaying the work captured by these protégés.

Panasonic Lumix, the pioneer in 4K mirrorless cameras, is determined to go #BeyondFrames this World Photography Day, with the aim to transform the struggles of the specially abled kids into joy by helping them envision their perspective. Panasonic is facilitating regular workshops for these children to help them find eccentric ways of expression.

Sarthak Seth, Chief Marketing Officer, Panasonic India commented on the occasion, “We are extremely humbled to have partnered with Know Disability, in order to bring together different children and uniting them under the singular notion of photography. We believe that through this activity these kids and many more will dare to dream, and look at

developing a passion that helps them see the world through a different lens.”

Gaurav Ghavri, Product head, Digital Imaging, Panasonic India, ‘’ This World Photography Day, we intend to celebrate the unwavering spirit of the superhuman kids who are transcending the standards put in place by the society. It gives us immense pleasure to be able to allow these children realise their passion and identify their special talent. Considering that super humans aren’t limited to the conventional frames of society, we came up with the concept of – #BeyondFrames”.

About Panasonic India Panasonic makes available in India & South Asia its wide

range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia.


PAnASOnic Lumix goes #BeyondFrames to empower specially abled kids with photography skills

CSR NewS INDIa


CSR NewS INDIa

Godrej Appliances, India’s leading home appliance manufacturer, opens its 15th Excellence Centre for

technical training in Okhla, in association with Don Bosco Technical Institute, a premier skill training institute, spread across 132 countries having thousands of training institutes worldwide, and over 125 locations in India catering to skilling and employability needs of the youth. Godrej Appliances, under the vocational training program of the group’s ‘Godrej Disha’ initiative, intends to give a new direction to the lives of India’s underprivileged youth by training them in skilled employment in line with the Government’s National Skill Development Mission (Pradhan Mantri Kushal Vikas Yojana).

The new centre is spread across 3,000 sq.ft. and will conduct full-time RAC courses for underprivileged youth in and around Okhla area, apart from Godrej Appliances’ ASP technicians. Mr. Shakeel Jamadar, Head - Training & Service, Godrej Appliances inaugurated the centre along with Ashwini Deodeshmukh, Head - Corporate CSR Committee, Godrej & Boyce, in the presence of the representatives of Don Bosco Technical Institute including Father Jose Mathew, Provincial Superior -New Delhi, Father Joseph, Director - Don Bosco Technical Institute, Brother Cyriac, Administrator & Coordinator - Projects and DBTech Upgradation and Brother Tom, Principal - Don Bosco Technical Institute. Godrej Appliances targets to train 55,000 youth in India to be skilled appliance service technicians by 2020. In addition to the content and curriculum for the training, these excellence centres receive support in terms of Tools, Equipment, Spare parts and Products from Godrej Appliances.

In the next decade, economic growth in India is likely to create a sizeable number of jobs, most of which will be skill-based, however, it is estimated that currently, around 5% of

India’s workforce has received formal skills training. With approximately 65% of the country’s population being under 35 years of age, imparting relevant skills training will help counter the ‘unemployability’, which is at present the leading cause of unemployment in India. Through Godrej Disha, Godrej Appliances is trying to address this skilling gap by providing high-quality vocational training in collaboration with renowned training institutes that will allow the urban and rural youth to be employable as appliance service technicians. The focus is to ensure high impact by not only increasing the scale of training year on year but also enhancing the quality of training.

Mr. Shakeel Jamadar, Head - Training & Service, Godrej Appliances, “Our industry is undergoing visible changes in technology and customer expectation and hence the demand for skilled technicians will increase proportionately. As a responsible corporate, we at Godrej Appliances intend to add 55,000 skilled technicians to our appliance industry by 2020. Our Disha initiative strives towards bridging the employability gap, by specifically targeting the underprivileged youth.”

Father Joseph, Director - Don Bosco Technical Institute further added, “Equipping the youth with skills that can help them become employable is a high priority in our country. Godrej Appliances has set up a chain of such excellence centres across India. These programmes affiliated with Godrej Appliances, are focused on building employability and help instil an entrepreneurial spirit among the trainees. We are privileged to be associated with a trusted brand as Godrej. The partnership will immensely benefit the economically weaker and socially disadvantaged youth and empower them through the acquisition of skills relevant to the industry, leading to employment, entrepreneurship or community enterprise.”

(Source: PR team of AdFactors)

GOdrej Appliances continues to empower the youth


CSR NewS INteRNatIoNaL

Keep America Beautiful’s longtime partner Lowe’s has donated an additional $1 million to the national

nonprofit in 2018 to fund 44 grassroots initiatives as well as Keep America Beautiful’s annual Great American Cleanup, the nation’s largest community improvement program. The donation will bolster the work of Keep America Beautiful’s network of community-based affiliates by funding projects focused on critical, local needs. Since the partnership began in 2011, Lowe’s has contributed nearly $8 million with more than 2,100 Lowe’s Heroes volunteers helping Keep America Beautiful improve local communities.

“These targeted grant projects will provide significant benefits in many areas of the country, both urban and rural, that often are neglected,” said Keep America Beautiful President and CEO Helen Lowman. “Our network of affiliates has been particularly creative in using these

grassroots grants to develop and deliver programs that embrace their community members, while transforming often neglected public spaces into beautiful places.”

The partnership between Lowe’s and Keep America Beautiful has:• supported the collection of more than 99.24 million

pounds of litter and debris for proper disposal;• planted 3.2 million flowers and bulbs, and nearly

101,600 trees;• funded the establishment and maintenance of 2,349

community gardens; and• Built and restored 3,183 playgrounds and recreational

areas.

“At Lowe’s, we want to help people love where they live in the communities where our employees and customers live and work,” said Julie Yenichek, Lowe’s director of community relations. “Our commitment to community investment doesn’t stop at charitable giving. We’re proud of our Lowe’s Heroes volunteer involvement and the difference they have made nationwide. Loving where you live extends beyond walls and fences, and we applaud Keep America Beautiful’s vision.”

About Lowe’s in the CommunityLowe’s, a FORTUNE® 50 home improvement company,

has a 60-year legacy of supporting the communities it serves through programs that focus on K-12 public education and community improvement projects. In the past decade, Lowe’s and the Lowe’s Charitable and Educational Foundation together have contributed nearly

$300 million to these efforts, and for more than two decades Lowe’s Heroes volunteers have donated their time to make communities better places to live.

About Keep America BeautifulKeep America Beautiful,

the nation’s iconic community improvement nonprofit organization inspires and educates people to take action every day to improve and beautify their community environment. Celebrating its 65th Anniversary in 2018, Keep America Beautiful strives to End Littering, Improve Recycling and Beautify America’s Communities. They believe everyone has a right to live in a clean,

green and beautiful community, and shares a responsibility to contribute to that vision.

Behavior change – steeped in education, research and behavioral science – is the cornerstone of Keep America Beautiful. They empower generations of community and environmental stewards with volunteer programs, hands-on experiences, educational curricula, practical advice and other resources. The organization is driven by the work and passion of more than 600 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals.

(Source : www.csrwire.com)

LOwe’s donated nearly $8 million to keeP AmericA BeAutiFuL



The Merck Foundation (the Foundation) is supporting two new programs to improve the health and wellbeing of vulnerable

individuals living with Alzheimer’s disease and their caregivers. With a focus on underserved rural and urban populations in New England and Minnesota, these programs are part of the Foundation’s $5 million effort to reduce disparities in health care for underserved communities affected by Alzheimer’s.

The Foundation has selected the Alzheimer’s Association: Massachusetts/New Hampshire Chapter and HealthPartners as program partners to strengthen health care coordination for people living with Alzheimer’s and their caregivers. Given the complexity of the disease, families that receive coordinated care experience improved health outcomes and quality of life.

Alzheimer’s disease is a progressive neurodegenerative condition that has become the sixth leading cause of death in the United States. An estimated 5.7 million Americans are living with Alzheimer’s and the number is estimated to increase to up to 9.1 million people by 2030.

“Alzheimer’s disease is affecting a growing number of patients and their families as our population ages” says Dr. Julie L. Gerberding, chief patient officer, Merck and vice chair, Merck Foundation Board of Trustees. “We are optimistic these programs will help improve access to care and address disparities.”

The Foundation’s goal is to advance Alzheimer’s care by supporting evidence-based programs with strong potential for replication and disseminating best practices. Both implementing partners aim to foster collaboration across the health and social service sectors, increase access to care, and improve overall quality of life.

Alzheimer’s Association: Expanding Dementia Care Coordination - The Alzheimer’s Association, Massachusetts/New Hampshire Chapter, will expand its Dementia Care Coordination program, increasing access to care and support for vulnerable populations in underserved urban and rural areas in Maine, Massachusetts, New Hampshire and Rhode Island.

“The Dementia Care Coordination program has been effective in improving outcomes for Alzheimer’s patients and their caregivers,” said Nicole McGurin, director, Family Services, Alzheimer’s Association, Massachusetts/New Hampshire Chapter. “We look forward to expanding our evidence-informed program to reach more underserved populations in our region.”

HealthPartners Center for Memory and Aging: The Care

Ecosystem - HealthPartners Center for Memory and Aging, in partnership with the University of California, San Francisco (UCSF), will implement UCSF’s Care Ecosystem program in Minnesota to coordinate care for people with dementia and their caregivers living in rural areas with limited access to specialty care.

“Our mission is to reduce disparities and improve health outcomes among rural and diverse populations in Minnesota,” said Dr. Michael Rosenbloom, clinical director, HealthPartners Center for Memory and Aging. “Implementing this program will help improve coordination and connections with community resources, such as adult day programs and Meals on Wheels,

which is critical to positive outcomes for this population.”

The two programs follow an earlier grant to North Carolina A&T State University Center for Outreach in Alzheimer’s, Aging and Community Health to educate and raise awareness

about Alzheimer’s disease among vulnerable populations in rural North Carolina communities.

Merck is committed to discovering smart, sustainable ways to expand global access to health care and, through the Merck Foundation, supports innovative partnerships and approaches to improve the health of vulnerable and underserved populations. The Merck Foundation’s support of people living with Alzheimer’s and their caregivers follows other recent investments to reduce health disparities and improve access to high-quality health care, such as the $16 million, five-year initiative, Bridging the Gap: Reducing Disparities in Diabetes Care and the $15 million, five-year Alliance to Advance Patient-Centered Cancer Care.

About the Merck FoundationThe Merck Foundation is a U.S.-based, private charitable

foundation. Established in 1957 by Merck, a leading global biopharmaceutical company, the Foundation is funded entirely by the company and is Merck’s chief source of funding support to qualified non-profit charitable organizations. Since its inception, the Merck Foundation has contributed more than $896 million to support important initiatives that address societal needs and are consistent with Merck’s overall mission of inventing for life by bringing forward medicines and vaccines for many of the world’s most challenging diseases.

(Source : www.3blassociation.com)

merck FOundAtiOn supports new programs for Alzheimer’s patients and caregivers in the uS



SI Group, a leading global developer and manufacturer of performance additives and intermediates, has received

its third silver rating for corporate social responsibility from EcoVadis, an international organization that provides sustainability ratings for global supply chains. SI Group was ranked among the top 7 percent of more than 45,000 worldwide companies assessed by EcoVadis. In 2017, the company ranked among the top 10 percent of more than 30,000 companies, and in 2016 ranked 13 percent of more than 25,000 organizations.

EcoVadis’ Corporate Social Responsibility (CSR) scorecards rate suppliers’ environmental, ethical, and social practices across 180 commodities and 150 countries. The EcoVadis methodology covers 21 individual criteria across four themes, including: environment; labor & human rights; ethics; and sustainable procurement. The methodology is built on international corporate social responsibility standards, including the Global Reporting Initiative, the United Nations Global Compact, and the ISO 26000.

“A corporate culture built on a foundation of strong values and an unwavering dedication to social responsibility is essential for the growth and survival of any enterprise; private or public,” said Frank Bozich, President & CEO at SI Group.

“This rating, and our marked improvement in ranking, is a direct result of our global commitment to solving the world’s sustainability challenges through chemistry.”

In addition to the EcoVadis rating, SI Group has been a member of the American Chemistry Council’s Responsible Care®program for over 25 years. Responsible Care® is a world-class environmental, health, safety and security performance initiative aimed at improving the health and safety of employees, communities and the environment as a whole, moving the industry toward a safer and more sustainable future.

About SI GroupSI Group is a leading global developer and manufacturer of

performance additives and intermediates — solutions that are critical to the quality and performance of countless industrial and consumer goods. Founded in 1906 and headquartered in Schenectady, New York, SI Group operates 20 manufacturing facilities on five continents with more than $1 billion in annual sales, and over 2,800 employees worldwide. In 2018, SI Group received its third silver award for corporate social responsibility by EcoVadis, and is ranked among the top 7 percent of more than 45,000 worldwide companies.

(Source : www.prnewswire.co.uk)

Si GrOuP comes in the top 7% of global cSr rated companies



The Joy in Childhood Foundation, the charitable foundation supported by Dunkin’ Donuts and Baskin-

Robbins had announced the additional nine Starlight Sites it will create in children’s hospitals across the country through their $1.5 million partnership with Starlight Children’s Foundation. The Joy in Childhood Foundation’s Starlight Sites will transform hospital environments into brighter, happier spaces for pediatric patients.

Starlight Sites ease stress and support the overall health and well-being of pediatric patients by providing hospitals with rooms designed to be enjoyed by children and their families. Starlight Sites support kids and families as treatment rooms, teen lounges, playrooms, kitchens, gardens and other healing spaces. The first Joy in Childhood Foundation Starlight Site – a pediatric therapy kitchen –

opened earlier this summer at La Rabida Children’s Hospital in Chicago.

“We saw firsthand at La Rabida Children’s Hospital that bright, kid-friendly spaces designed with patients and families in mind can make a huge impact,” said Karen Raskopf, Co-Chair, the Joy in Childhood Foundation. “That’s why we’re so excited to bring additional Starlight Sites to hospitals nationwide and give pediatric patients and their families an opportunity to create more joyful moments together when they need it most.”

The following additional hospitals will receive a donation to build a Joy in Childhood Foundation Starlight Site:• Children’s Healthcare of Atlanta (Atlanta, GA) • Brigham and Women’s Hospital (Boston, MA) • Cleveland Clinic Children’s (Cleveland, OH)

• Moses H. Cone Memorial Hospital (Greensboro, NC) • Connecticut Children’s Medical Center (Hartford, CT) • LAC + USC Medical Center (Los Angeles, CA) • Monroe Carell Jr. Children’s Hospital (Nashville, TN). • NYC Health + Hospitals/Queens (Queens, NY) • HSC Pediatric Center (Washington, DC)

“We’re incredibly grateful for the Joy in Childhood Foundation’s support and we share their commitment to finding innovative ways to bring joy and comfort to children when they need it most,” said Chris Helfrich, CEO, Starlight Children’s Foundation. “Through our strong collaboration, we’re transforming hospital environments into brighter, happier spaces for pediatric patients and their families to experience together.”

In 2017, the Joy in Childhood Foundation made a three-year, $1.5 million commitment to Starlight Children’s Foundation in support of programs that bring joy and comfort to hospitalized kids, including the Starlight Sites program.

About The Joy In Childhood Foundation

The Joy in Childhood Foundation, the charitable foundation supported by the Dunkin’ Donuts and Baskin-Robbins brands, provides the simple joys of childhood to kids battling hunger or illness. The Foundation brings together a wide range of stakeholders — including franchisees, crew members, employees, partners and guests — and partners with food banks, children’s hospitals, and

nonprofit organizations directly committed to serving kids to fund joyful environments and joyful experiences for kids when they need it most. Since launching in 2006, the Joy in Childhood Foundation has granted more than $16 million to hundreds of national and local charities across the country.

About Starlight Children’s FoundationStarlight creates moments of joy and comfort for

hospitalized kids and their families. For 35 years, Starlight’s programs have positively impacted more than 60 million critically, chronically and terminally ill or injured children in the US, Canada, Australia and the UK. With your help, more kids and their families will enjoy Starlight Gowns, Starlight Fun Centers and other Starlight programs at more than 800 children’s hospitals and other health facilities in the US.

(Source : www.csrwire.com)

tHe jOy in cHiLdHOOd FOundAtiOn announces nine new Starlight sites



The Scotts Miracle-Gro Foundation announced the creation of its Hometown Community Garden and Greenspace

Grant Fund with The Union County Foundation. The fund was opened to mark the 150th anniversary of The Scotts Miracle-Gro Company and to further support the development of thriving gardens and greenspaces in its backyard of Marysville, Ohio.

The fund is part of The Scotts Miracle-Gro Foundation’s commitment to bring the life-enhancing benefits of gardens and greenspaces to more people and more communities, especially in its hometown of Union County. The grant program symbolizes the 100th fund opened at The Union County Foundation and helps further its mission of enhancing the quality of life for local residents.

“We look forward to seeing the impact of this grant program on our community and its well-being for years to come,” said Dave Vollrath, Executive Director of The Union County Foundation. “We’re proud to partner with ScottsMiracle-Gro to bring more gardens and greenspaces into the lives of our residents.”

Residing in the Marysville community since 1868, The Scotts Miracle-Gro Company is deeply rooted in Union County. The corporate headquarters sits only a few miles from where the company was founded 150 years ago, and ScottsMiracle-Gro attributes the local community’s support as a critical factor in its success.

“This is a very special time for ScottsMiracle-Gro as we celebrate our 150th anniversary and reflect back on our company’s rich history,” said Jim King, president and chairman of The Scotts Miracle-Gro Foundation. “A big piece of that reflection is giving back to the local community that helped our roots grow so strong.”

In its inaugural year, the Hometown Community Garden and Greenspace Grant Fund will support all types of community-driven greenscape projects, including community

gardens, school gardens, athletic field refurbishments, beautification efforts, park restorations, and more. All nonprofit organizations having a primary impact in Union County are welcomed to apply.

About The Scotts Miracle-Gro FoundationThe mission of The Scotts Miracle-Gro Foundation is

to inspire, connect and cultivate a community of purpose. The Foundation is deeply rooted in helping create healthier communities, empower the next generation, and preserve our planet. The Foundation is a 501(c)(3) organization that funds non-profit entities that support its core initiatives in the form of grants, endowments and multi-year capital gifts.

About The Union County FoundationThe Union County Foundation is a 501(c)(3) charitable

organization that assists individuals and organizations with

fulfilling their charitable goals. The Foundation supports and enables the accumulation, investment, and distribution of charitable dollars to benefit the citizens of Union County. The Union County Foundation supports programs and projects of promise that are responsive to community needs. The Foundation’s assets support projects and organizations that strengthen Union County communities.

(Source : www.3blassociation.com)

The ScoTTS Miracle-Gro FoundaTion and union cOunty FOundAtiOn announced new Garden and Greenspace Fund



Paxful, a global leader in peer-to-peer finance, announced the latest chapter in its #BuiltWithBitcoin charitable

initiative: the construction of a school in Rwanda for students aged 6-15. Located in the Nyamata Sector of Rwanda’s Bugesera District, the school will supplement Paxful’s first bitcoin-funded school, which launched in the same district earlier this year and serves children aged 3-6.

Continuing its successful partnership with humanitarian organization Zam Zam Water, Paxful jump started the project with a $20,000 donation. Total construction is estimated to cost $100,000, with the balance to be collected through an online crowd funding campaign. Donations can be made via Bitcoin, Bitcoin Cash, Ethereum, Litecoin and Dash. Paxful will match all community donations until the $100,000 goal is met.

“The #BuiltWithBitcoin initiative is a testament to the power of cryptocurrency,” said Ray Youssef, CEO of Paxful. “We firmly believe that it can improve lives and make the world a better place.”

The new school is expected to be almost double the size of the first, with six classrooms and six full-time teachers serving up to 300 primary school students. It will include a cafeteria, a 35,000-liter potable water well, solar panels for sustainability, and many other resources for the education and enjoyment of students, staff, and faculty.

“Education is a crucial tool for helping those in

developing nations increase their standard of living, so we are very pleased to partner with Paxful to serve these bright young students,” said Yusuf A. Nessary, founder and president of Zam Zam. “This is only a small glimpse into what we can and will continue to do with the power of cryptocurrency.”

Paxful began the #BuiltwithBitcoin initiative in 2017 to promote philanthropy and charity within the cryptocurrency industry. The company plans to construct 100 African schools, as well as donate money for wells and other projects.

About PaxfulPaxful is a peer-to-peer marketplace built on open source

bitcoin and blockchain technology. It enables anyone in the world to buy, sell and accept bitcoin instantly. Paxful’s platform has 1 million monthly active users globally and offers 300+ payment methods. Some of the most popular methods include PayPal, Western Union, Amazon Gift Cards, and iTunes Gift Cards.

About Zam Zam WaterZam Zam is a humanitarian organization devoted to

playing a vital role in eradicating poverty by providing clean, sustainable water, access to quality education, and more equitable opportunities to villages across the globe.

(Source : www.prnewswire.co.uk)

PAxFuL to build second rwanda school in #BuiltwithBitcoin charitable initiative


Improves Impact of

BudgetAdvertising

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COMBINEDIMPACT

CorporateCommunication

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Why should you ADVERTISE in CSR VISION

HR & Training


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SOBHA LimitedCSR HAS BeCOme An effeCtive CAtALySt fOR SOBHA'S SuCCeSS

SOBHA Hermitage, Palakkad, Kerala


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CSR has been made mandatory in india wef april, 2014. But few companies have adopted CSR principles and practiced them sincerely much before the law came into existence and benefitted out of them, by making CSR a catalyst for strengthening their brand reputation and goodwill while making a sustainable impact on the social and environmental systems. TaTa is known and remembered by average indian as the most trustworthy indian Brand name, active in multiple product categories such as steel, hotels to household products like salt. in comparison to Tata, SoBHa being a company setup in 1995 and active in only one industry i.e real estate, has made a considerable impact on the mind space of consumers and relevant public through their CSR oriented values and also earning benefits out of their principles and CSR impacts.SOBHA’s case like TATA’s confirms the point that good CSR make good business sense. The community adoption model of SoBHa has potential to be imitated by others.



SOBHA Limited, founded in 1995, is a 28 billion Company headquartered in Bengaluru. Primarily, SOBHA focuses on residential and contractual projects. The company’s residential projects

include presidential apartments, villas, row houses, luxury and super luxury apartments, plotted development and aspirational homes replete with world-class amenities. On the contracts side, the company has constructed a wide variety of structures for corporates including corporate offices, convention centres, software development blocks, multiplex theatres, hostel facilities, guest houses, food courts, restaurants, research centres and club houses. Some of SOBHA’s prestigious corporate clients include Infosys, Taj Group, Dell, HP, Timken, Biocon, Institute of Public Enterprises (IPE), Bosch, Hotel Leela Ventures and others.

DEmanD pROfilE Of pRODuCTS anD SERViCESThere is demand for products across all categories. SOBHA’s product bouquet ranges from 1BHK to presidential villas, with customers comprising upwardly mobile youth from the age of 25 years and above to entrepreneurs and NRIs. As of June 30th, 2018, SOBHA has completed real estate projects and contractual projects covering about 96.48 million

square feet of area. The company currently has ongoing real estate projects aggregating to 38.48 million square feet of developable area and 26.20 million square feet of saleable area, and ongoing contractual projects aggregating to 9.08 million square feet under various stages of construction.

The company has achieved 960,085 square feet of new sales and total sales value of Rs. 7,624 million with SOBHA share of sales value at Rs. 6,118 million during Q1 FY-19.

BuSinESS mODEl Of SOBHa anD iTS uniquE fEaTuRESSOBHA has set up a unique model of backward integration, making it the only real estate player in India to have all the competencies and resources in-house to deliver a project from conceptualisation to completion. This model helps them have total control of the resource management and quality control, which is integral to the construction process under a single ownership.

Under the company’s backward integration model, there are three divisions - Glazing and Metal works, Interiors and Concrete Products. Each of these divisions use state-of-the-art equipment that have been especially imported from different parts of the world. Additionally, SOBHA imparts in-house training and certification in technical aspects at

Free meals being served at The SOBHA Community Centre, Palakkad, Kerala


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SOBHA Academy, making their workforce highly skilled at their respective domains. Backward integration model is their key differentiator in the market.

All their factories are well-equipped to cater to their internal requirements of SOBHA projects as well as other players in the construction industry. Today, each factory has grown to become self-sustaining revenue generating unit for the company.

ViSiOn, miSSiOn anD ValuESVision – Transform the way people perceive ‘Quality’Mission – No shortcuts to QualityPhilosophy – Passion at Work

SOBHA is guided by five core values - international quality, passion, reliability, transparency and integrity. These values have not only helped them withstand adversity but also strengthened their processes further. More importantly, it has transformed the Company into one of the most trusted and admired real estate developers in the country.

SalES TuRnOVER, gROwTH, EmplOYEE STREngTH, gEOgRapHiCal SpREaD SOBHA registered a turnover of Rs. 28.37 billion in the fiscal 2017–18. The compounded annual rate of growth in net

worth over the past three financial years is @ 3.92 percent. SOBHA employs around 3,000 people directly. The company has a real estate presence in 9 cities, viz. Bengaluru, Gurugram, Chennai, Pune, Coimbatore, Thrissur, Calicut, Cochin and Mysore. Overall, SOBHA has footprint in 26 cities and 13 states across India.

COmpanY STRuCTuRE – OwnERSHip, HEaDquaRTER, glOBal OpERaTiOn pROfilEMr. P.N.C. Menon is the founder of the SOBHA Group of companies. The Group has developments and investments in U.A.E., Sultanate of Oman, Qatar, Bahrain, Brunei and India. SOBHA Limited is headquartered in Bengaluru, India. Mr. Ravi P.N.C. Menon has been the Chairman of SOBHA Limited since June 2012. Mr. J.C. Sharma is the Vice Chairman & Managing Director of the company. In 2006, SOBHA went public through its initial public offering, an event that created history when the issue got oversubscribed a record 126 times.

COmpaTiBiliTY Of BuSinESS mODEl wiTH gOVERnmEnT pROgRammESSOBHA strive to make Environmental, Health and Safety (EHS) matters an integral part of their business. SOBHA

Residents of SOBHA Hermitage, Palakkad, Kerala



was awarded the ISO 9001:1994 certification for meeting the requirements of the standard as early as in 1998. The company was also awarded the ISO 9001:2008 certification for adhering to the requirements of the revised standard. SOBHA has also been awarded the ISO 14001:2004 and OHSAS 18001:2007 certificates for adhering to Environmental, Health and Safety Standards. They adhere to the mandatory 2% and spend beyond on CSR activities as good corporate practice as per the Government norms.

ETHiCal aSpECTS Of THE BuSinESS pROCESS Since inception, the company has always strived for uncompromising business ethics, timeless values and transparency in all spheres of business conduct. Today, SOBHA has become one of the most trusted real estate brands in the country. This can be attributed to their full-disclosure policies and good governance practices. All their practices and processes have helped strengthen their bond with their stakeholders and build immense trust. There are no misrepresentations with regard to the area that is mentioned and that gets delivered - specifications, quality or any other matter. SOBHA maintain the consistency of information on structural and finishing specifications which are spelt out when the project is launched and marketed. As a professionally managed company, SOBHA focuses on launching projects that it can deliver.

CSR aCTiViTiES Of SOBHaGRAAMASOBHA: A JOURNEy OF TRANSFORMATION

‘Graamasobha’, SOBHA’s CSR initiative has given facelift to

three backward panchayats in Palakkad district of Kerala in India.

SOBHA’s CSR activities cover education, healthcare, welfare, women empowerment and employment carried out by Sri Kurumba Educational and Charitable Trust, the CSR arm. While Vadakkenchery and Kizhakkenchery grama panchayats were selected for implementing CSR projects in 2006, the company extended it to Kannambra grama panchayat recently.

Broadly, SOBHA’s CSR efforts can be classified the following areas:• Providing education and vocational training • Providing healthcare facilities • Looking after the aged, the elderly and those in need

EDuCaTiOn anD VOCaTiOnal TRaining THE SOBHA ACADEMy

Literacy is an indicator of development in the society and India is taking baby steps in reaching the desired literacy rate. The biggest problem faced in providing quality education at the grass root level is the fact that every single member of a family becomes a bread earner at a nascent age. To get them to spend time in schools and concentrate on education is a challenge. Therefore, there is a need to provide them incentives such as books, meals and other requisites to attract them to attend the school regularly.

With education at the epicentre of their initiatives, SOBHA, through its CSR arm, started The SOBHA Academy in the year 2007. The objective of the programme is to empower and enable the rural poor to break away from

Students at The SOBHA Academy, Palakkad, Kerala


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the vicious circle of poverty, ignorance, deprivation, and exclusion by providing their children with high-quality education. Selection to the Academy is done through an open draw from a list of eligible candidates who are short-listed after through background checks and various other criteria to ensure that the benefits are provided to those who are worthy of it. Every academic year, admissions begin only for the lower kindergarten and 90 students (3 divisions of 30 each) are taken in.

Once admitted, all the requirements of the children, including food, transportation, uniforms, books, medical care, etc., are met at no cost. The facilities provided by the school are commendable and significant attention is paid to the slightest of details such as the height of the wash basins and the design of the chairs. Multiple activities are conducted to keep the students up-to-date with the latest and trending news from around the world.

SOBHA ICON – HIGH SCHOOL SUPPORT INITIATIVESOBHA Icon programme is another constructive step towards comprehensive upgrading of the academic performance, communication skills and overall personality of students. It aims at creating ‘Icons for India’ by making high-quality learning opportunities available for deserving students of other government schools who have exceptional skills but not the opportunities to grow. The classes under the ‘SOBHA Icon’ programme officially began in June 2010 at SOBHA

Campus, Panniyankara. The students of the last batch performed tremendously well in their exams with a pass percentage of 100%.

SOBHA ICON- HIGHER SECONDARy PROGRAMMEThe SOBHA Icon Higher Secondary course is a two-year full time regular, 6-day college enrolment oriented programme, which caters to a batch of 60 students in Science and Commerce streams. It is conducted at the SOBHA Icon Campus at Moolamkode and is registered with the Kerala State Open School for certification. The Trust also provides financial assistance to students from poor families who obtain merit seats for engineering, medical and other professional courses. All their expenses are covered including tuition fees, uniforms, books and basic accessories.

SOBHA VOCATIONAL TRAINING CENTREAs an organisation, SOBHA has strategically planned to provide vocational training and paid apprenticeship to young members of poor families. The training programme has been established for various vocational skills like carpentry, computer literacy and tailoring. Direct as well as indirect employment is provided to the students through the SOBHA Vocational Training Centre (SVTC). Besides this, other centres have also been established for imparting training in computers, music and tailoring.

Students of The SOBHA Academy, Palakkad, Kerala



HEalTHCaRE faCiliTiESSOBHA HEALTHCARE

SOBHA Healthcare, which was started in 2007, is one of their flagship CSR activities that provides free and easy access to primary healthcare. The target group comprises all the BPL families of the adopted panchayats, senior citizens of SOBHA Hermitage, students of the SOBHA Academy and their parents. The facilities include free consultation, diagnosis, tests, treatment, and medicines. The centre has also set up outreach counters to reach out to the needy at their doorsteps.

Students of The SOBHA Academy, Palakkad, Kerala following good personal hygiene habits

A patient at SOBHA Healthcare,

Palakkad, Kerala

Health Check-up of a student of The SOBHA Academy, Palakkad, Kerala

Health Check-up at SOBHA Healthcare, Palakkad, Kerala

SOBHA HealthcarePalakkad, Kerala


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lOOking afTER THE ElDERlY anD THOSE in nEED

SOBHA HERMITAGEThe focus of SOBHA’s CSR activities is equally on some of the most vulnerable sections of the society – abandoned elderly and young widowed mothers. SOBHA Hermitage was established with the specific aim of providing shelter and assistance to them. Besides providing residents a roof over their head, SOBHA Hermitage also makes sure that all the necessary amenities are given to them to lead a comfortable life. Residents have independent self-contained rooms, a library and a common television room, a gym and also internet access. All residents can also avail of round-the-clock medical facilities, if needed, which are provided by paramedical staff; there is a doctor on call during non-working hours. The Hermitage also has an in-house clinic.

SOBHA yOUNG MOTHERS REHABILITATION PROGRAMMEThe Trust offers a comprehensive rehabilitation package for the ‘Young Mothers’ (widows) living in Hermitage. They are provided with safe and secure living and welfare at absolutely no cost. The widowed mothers and their children live together. All mothers are encouraged to continue their education and many have completed their graduation while others are catching up. All are employed at the SOBHA Academy with good remuneration, which they can save. Their children are admitted to the prestigious SOBHA Academy, where they are able to obtain quality education.

Special arrangements are made to teach music and dances to their children at the SOBHA Hermitage. For these young mothers whose children have grown up, individual self-contained flats have been constructed and allotted for each family. Previously, they were housed in SOBHA Hermitage. To ensure that they have an emotionally fulfilling life, many young widows are re-married to suitable men. In short, an integrated social rehabilitation for the vulnerable widows is offered successfully at Hermitage, saving them from exploitation.

SOBHA RURAL WOMEN EMPOWERMENTIt has taken 50 widowed mothers and their children belonging to the Vadakkenchery and Kizhakkenchery panchayat under its wing. They are provided with a basic monthly living allowance, clothing, medical and other personal accessories. Educational expenses of their children are met by the Trust to give them adequate opportunity to come up in life.

SOBHA DOWRy-LESS SOCIAL WEDDING SOBHA dowry-less social wedding programme is a constructive approach to tackle issues of dowry and poverty. The girls from economically and socially weaker section of the society are married off under the aegis of the programme ‘dowry-less social wedding’. It helps approximately 40 women get married each year and provides basic resources to the couples to help them begin their wedded life. The



couples are given pre-marriage counselling. The Trust’s staff also monitors the couples’ post marriage life periodically and renders help if needed.

SOBHA COMMUNITy CENTREThe SOBHA Community Centre is a beautiful and spacious edifice for the deprived. It plays host to various community mobilization programmes including medical camps, orientation and training classes and social weddings. The Centre also comprises of a dining hall that has a seating capacity of 300, where several poor people are fed twice a day free of cost.

OTHER iniTiaTiVESSOBHA GREEN INITIATIVES

SOBHA’s green philosophy of development is widely accepted across the spectrum as evident from the numerous

awards and recognitions it has bagged. Akin to that, several green initiatives are underway in the CSR project areas also. The entire campus was constructed with minimum carbon footprint and without making much change to the natural surroundings. Large-scale rain harvesting methods and processes are put in place, planting of more than 3000 herbs and plants and preserving the existing flora and fauna to the extent possible has been undertaken. The Trust has also very large waste management plants put in place to process the waste generated here. All the CSR project campuses area plastic free, no-smoking and non-alcoholic areas, thus striving to achieve sustainable lifestyle. Also recently, a solar energy plant was installed.

CSR BUDGET SPENTTotal expenditure incurred on the project and the sources of funding (separately for each funding sources) is mentioned below:

PeriodCompany

Contribution (INR)

Beneficiaries Reached (from the company contribution)

Contribution from Other Sources – I

(INR)

Contribution from Other Sources – II

(INR)

Total number of Beneficiaries

Reached

Budget

NA NA

4485

4485

2872

2872

2017 - 2018 142900000 136118910

2017 - 2016 150400000 149963690

2016 - 2015 167600000 167032540

Since inception until 2015

998694000 998254000

Residents of SOBHA Hermitage having their meal


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CSR TEam - ORganiSaTiOn SOBHA’s CSR activities are carried out under the aegis of ‘Sri Kurumba Educational and Charitable Trust’, the CSR wing of SOBHA. All infrastructure required for the projects are built new by the SOBHA through its CSR wing. The Social Empowerment Department of the Trust is primarily involved in the monitoring of the programmes.

EmplOYEE EngagEmEnT pROfilEThere is a separate CSR committee comprising top management who work closely on all CSR initiatives. Mr. PNC Menon, Chairman Emeritus regularly visits the CSR projects to oversee the implementation of programmes.

OuTCOmE anD impaCT Of CSR aCTiViTiES Of SOBHaSOBHA’s CSR initiative, Graamasobha, under the aegis of Sri Kurumba Educational and Charitable Trust has undertaken systematic social empowerment activities in Vadakkenchery, Kizhakkenchery and recently added Kannambra panchayats in Kerala, India. Over the last 12 years, Graamasobha has transformed the lives of thousands of people. Investments have been made in terms of designing, developing and delivering state-of-the-art infrastructure to the poorest of the poor without any discrimination on the basis of religion, caste or creed.

EDuCaTiOn: • Over 1300 families have been directly impacted

by SOBHA’s educational initiatives, improving their knowledge, skills and attitude. As a result of their initiatives, they have now come to understand and believe that education is a change agent to break away from the vicious circle of poverty, ignorance and deprivation.

• SOBHA has qualitatively transformed the educational system by establishing world-class institutions such as The SOBHA Academy and SOBHA Icon for the underprivileged children without charging a single rupee. Over 95% percent students come from the SC & OBC/minority families.

• The SOBHA Academy provides world class free education for 1137 children from most deprived families; another 250 students studying in Government institutions are supported by an after school programme called, SOBHA Icon.

• Schooling has been redefined in the area through high-quality educational opportunities for children, changing drastically in the last 12 years. In the 2017-18 Kerala Higher Secondary Board Examinations, all but one of the 51 students passed with distinctions. About 90% students scored more than 95 percent marks. About 18 students scored A plus in all subjects with the top score being 99 percent. All students have been enrolled in

colleges based on merit.• SOBHA’s educational initiatives have created a sort of

educational revolution in the area. For the first time, the villagers saw for themselves quality resources, facilities and services that are essential for the success of a school. Consequently, other schools have been inspired to improve their approach teaching and learning approach. Even for teachers around, SOBHA presents a good model and they are working hard to improve themselves. That there is an impact on the educational system in the area is irrefutable, both at academic and administrative levels.

• A student from the first batch of SOBHA Icon program has been awarded the Commonwealth scholarship to study at the prestigious School of Oriental and African Studies (SOAS), University of London.

• Many students have qualified in the International Competitions and Assessment for Schools (ICAS) 2017 of University of New South Wales, Australia. Over a dozen students of the 2017 batch have been selected for INSPIRE & PRATHIBHA Scholarship by the DEST, GOI and Kerala Government respectively. One student each has passed the JEE (Mains) and NATA 2018.

• Lives of the families whose children are studying at SOBHA have been transformed, enabling them to save Rs 5000/pm per child. This can now be used for good food, home, clothing and other life-building resources.

• The huge sum that is being invested/spent has impacted the village economy right from the daily wage of the workers to other employees, teachers (for whom govt scale pay scale is paid), prices of articles and land, and the purchasing power of the people. As a result, there is a surge in the local economic activities with a sustainable income to many people to spend and save for the future.

WOMEN EMPOWERMENT: SOBHA’s empowerment initiatives are mainly targeted at women, particularly widows and girls belonging to economically backward segments. Some figures:• As a policy, 50 percent seats are reserved for girls. There

are nearly 800 girls in schools, giving them confidence to

Mr. PNC Menon, Chairman Emeritus & his wife and Mr. Ravi Menon, Chairman, SOBHA Limited attending the dowry-less social wedding at Palakkad, Kerala


face the new world with courage and conviction to build a new social- economic order of their choice.

• Over 95 percent of employees are women. This means, sharing and participating in the organisation and management activities and programmes aims at empowerment of themselves and others of the same gender.

• The social wedding initiative has seen 590 girls from the poor families getting married. Every year, 40 girls are married under this programme.

• Widows are given monthly livelihood assistance, preference in employment, direct admission to school, and rehabilitation of the most vulnerable ones. This means, the basics are assured for leading minimum quality life for a dignified life as a person; and rescuing the tender ones from being victims of orphanhood, which is the fate, otherwise, for most of the children of poor widows. Efforts are also made get these young mothers re-married. Of the 18 young mothers, 7 young widows have been re-married with the support of the Trust.

• Women are given preference for employment in housekeeping, laundry, supply/service and maintenance with continuous exposure to world-class living resources, facilities and services. This improves their vision of life, apart from the innumerable skills, particularly communications skills.

HEALTHCARE: • The free primary healthcare facilities are provided to the

community through world-class resources. It recognises

and practices the idea of health as a social necessity and a public responsibility.

• The impact of the health care initiatives could be seen in the weight and height of the children, mental and physical wellbeing of both children and parents.

• During the period 2007-18, 14,460 outpatients have been treated under the SOBHA Healthcare programmes. More than 2 lakh patients have been treated so far under this initiative, reflecting the role played at the community level in terms of accessibility and acceptability.

SOCIAL CHANGES:• Alcoholism has been contained through an honest, sincere

and persuasive motivation, supported by positive/ creative life changing measures which the Trust undertook.

• The trust formed an exclusive Social Empowerment Department to identify the target families based on the criteria that alcoholic addicts with poor antecedents will not be enlisted for assistance. This has sent a message across that for availing benefits, alcoholism would be an obstacle, and that they have to choose between alcohol and a life changing opportunity. This has created awareness among new couples to think twice and to put social pressure on individuals pauperized by the habits to restrain or get rejected. This worked well.

• The Social Empowerment Department while making the recruitment takes almost one year to complete the admission process which include a multi-level enquiry about the applicant’s family and processing of a lot social intelligence inputs through its network. This has


Dowry-less social wedding organised by SOBHA under Sri Kurumba Educational and Charitable Trust at Palakkad, Kerala


direct and immediate impact as everybody considers admission to school as a boon to their children and a life time opportunity. The young parents with poor or no educational background give utmost importance to education of their children and are willing go to lengths, including giving up on any alcoholism and other addictions.

• It is difficult to quantify the precisely on the number of people who have given up drinking, but it could be confidently said that many have stopped taking alcohol altogether, many have reduced its consumption substantially or refrained from taking it regularly, and the young parents have abstained in the interest of their children.

• To ensure that they do not back to their addiction of drinking after their children are admitted to the Academy, SOBHA has initiated a Social Empowerment Education Programme (SEEP) to counsel, inspire and guide the parents for better life opportunities.

• As an independent non- governmental entity, the Trust has no legal or moral right to ask people to accept family planning options. Among the poor backward class, the family has been bigger in size till recently. The Trust, instead of making people to adopt such measures forcibly, has decided to restrict its support to families with two or less children. Decision has worked well as a deterrent, as the number of children born to couples is two or below.

• The SEEP also provided an opportunity for parents to share their achievements as well as apprehensions; and it made them competent parents and some even rose to leadership roles in the public positions, particularly mothers. It must be noted that SEEP provided a wonderful opportunity for mothers to put across their worries and tensions about their families including bad habits of their husbands and the need for intervention. The key objective of SEEP was to help bridge the emerging gap between parents and their children once the latter reaches higher classes.

CLEANLINESS AND HyGIENE:• One of the most revolutionary impacts of the initiatives

has been the awareness on the need to focus on personal hygiene in the community, particularly among the children and their homes. SOBHA standards of personal and public hygiene have become a standard for the people in the area. Children have started demanding their right for a clean home.

• The hygiene revolution could be seen among students and their families, staff and their families and the scores of people who visit SOBHA institutions regularly. It is easy to identify a SOBHA student among a hundred children with his personal hygiene standards, thanks to Mr. PNC Menon, who believes Gandhi’s dictum that ‘cleanliness

is godliness’. The families are now aware of the need for quality drinking water, toilets, clean floors, sting- free cloths, fresh foods.

ENDORSEMENTS: The number of people from different walks of life who voluntarily visit the campus has increased considerably. They include, CMs, governors, judges, politicians, priests, leaders and activists, teachers and student, media and common people. Heads and members of nearly 230 local self-government institutions have visited the campus and are known to practise some of the best practices in their area. The endorsements made by these visitors testify the impact of the CSR initiatives in this part of the country.

STRaTEgiC COnnECT Of THE CSR aCTiViTiES wiTH THE CORE BuSinESS Of SOBHa At SOBHA, they believe that success is not just about financial growth and geographical expansion of the company but also upliftment of the society. SOBHA is driven to provide comprehensive and sustainable social development to rural India, complementing its impeccable execution and on-time delivery track record in the Indian real estate sector.

Mr. PNC Menon, founder of SOBHA believes that education is a big leveller, which will uplift the society at large. Their CSR activities are focused on raising the level of education in 6 villages in Palakkad district, Kerala. They also provide vocational training on carpentry, masonry among other fields.

waY aHEaD SOBHA has been spending more than 5% of its annual profits on an average on CSR activities. They are committed to extend their CSR efforts to other parts of the country. In this direction, they are working towards replicating similar initiatives in Karnataka and Delhi-NCR region.

COnCluSiOnThe contents above create evidence of sincerity and commitment for the principles involving respect of and the well-being of communities and environment. Their sincere efforts have made a tangible impact on the lives of the people of the area adopted by them. This impact made has also been and will also be capitalised in the form of business value benefitting business, essentially transferring the goodwill of stake holders to the shareholders. Vision and values of SOBHA has been reflected in its action, making an effective impact.

The appreciation of this experiment in the recent past is expected to motivate many such businesses to follow the track created by SOBHA limited. u

(Source: CSR VISION Team)

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Q Indian business has entered the mandatory CSR era, wef. April, 2014. What has been the response of

SOBHA to the Provisions of the Section 135 of the Companies Act 2013?

A We firmly believe that we can succeed as a good business entity only if our surroundings flourish as well.

This is why, at SOBHA, empowering people at the bottom of the pyramid is as important as its passion for work. This is something that has been ingrained by our founder Mr. PNC Menon since inception and is visible in the culture of our company.

Modelled after the Gandhian concept of Gram Swaraj, SOBHA’s CSR efforts commenced in 2006 through ‘Graamasobha’ under the aegis of ‘Sri Kurumba Educational & Charitable Trust’. This was much before the Ministry of Corporate Affairs (MCA) had mandated 2% of net profits to be spent on social development.

We welcome this laudable step taken by the Government. It reiterates our thinking and the initiatives that we had taken way back in 1994 itself.

Q For complying with the CSR Provision of the law, is there any changes in the CSR strategy of SOBHA post-

April 2014 (Mandatory CSR Law being in force), if So, Please elaborate?

A Our CSR efforts go beyond the statutory requirements with focus on all-round development of the

underprivileged people since 2006. SOBHA has been consistently spending more than 5% of its net profits on an average to empower people at the bottom of the pyramid with world-class facilities and services. We will continue to do good work towards helping society transform positively.

Q Which are the Key CSR projects of SOBHA and which one, you consider the FLAGSHIP project of SOBHA?

A SOBHA believes that for the overall well-being of the society, a comprehensive and sustainable development

of rural India is must. Under our unique social development


interview of ravi menon

Chairman, SoBHa Limited


initiative, we have adopted three grama panchayats in Palakkad – Vadakkenchery, Kizhakkenchery and Kannambra. The beneficiaries of our initiatives consist of 4,485 families and 17,171 people selected through an in-depth scientific poverty mapping scheme called Social Empowerment Mapping Exercise (SEME).

Our CSR activities encompass the areas of education, healthcare, livelihood, welfare and women empowerment – a more holistic approach to improve the quality of life of the rural masses and to enable the beneficiaries become self-sufficient. Some of our key initiatives include:

SOBHA Hermitage: A home to provide shelter and assistance to elderly from weaker sections of society and young widowed mothers and their children

SOBHA Healthcare: A healthcare centre with free and easy access to primary medical services

SOBHA Academy: An educational institute for underprivileged children

SOBHA Icon: An educational initiative to provide high-quality learning opportunities for deserving high school students from government schools

SOBHA Icon Higher Secondary Course: A technology-driven program to help students with professional college enrolment

SOBHA Rural Women Empowerment & young Mother/Widows Rehabilitation Programme: A comprehensive rehabilitation program for widowed mothers and their children

SOBHA Dowry-Less Social Wedding: An initiative to help girls from weaker section of the society to get married and tackle the social evil of dowry

SOBHA Community Centre: A centre that feeds the poor and destitute along with organising various community development programmes

Besides taking initiatives in these areas, our focus is predominantly on education for, Mr. PNC Menon believes that education is a big social leveler. Apart from imparting good education to 1134 children at the school from LKG to XII, our Icon program has begun to bear fruit. A reflection of this is in the fact that a student from the first batch of our SOBHA Icon program has just been awarded the Commonwealth scholarship to study at the prestigious School of Oriental and African Studies (SOAS), University of London.

Q Are the CSR projects of SOBHA limited to any specific area?

A Currently, our CSR projects are located in Palakkad district of Kerala. However, plans are underway to

extend similar schemes to Karnataka and Delhi-NCR region, extending the benefits to approximately 12,000 children. Besides this, the company is a regular contributor and supporter of charitable causes in Karnataka and Tamil Nadu among other states.

CoVeR StoRy

Ravi Menon is the Chairman of SOBHA Limited, a Rs. 28 billion Company, which is one of the fastest growing and the only backward integrated real estate players in the country.

Born in Palakkad, Kerala, and brought up in Muscat, Oman, he is a Civil Engineer with distinction from Purdue University, USA. Ravi Menon joined SOBHA in June 2004 as a Director and was designated as the Vice Chairman in January 2006. As part of the succession plan, he became the Chairman of the Company in June 2012.

He has played a pivotal role in devising the corporate strategy, diversifying through product lines and entering into new geographies, thereby, strengthening the foundation of the company. In a span of ten years, he has contributed significantly towards product execution and setting world-class delivery processes in place.

He is a man of great detail and is known for driving a culture of innovation within the company. He has personally overseen the establishment of technology and processes including Project Management Information Systems, sophisticated Quality Evaluation Procedures, Customer Care Structures that have infused a higher degree of collaboration and enhanced productivity at SOBHA. He has strengthened execution by ensuring tracking cost, quality and time to its minutest detail.

In April, 2015, he led the company to enter into a bold segment of compact luxury houses called ‘SOBHA Dream Series.’ This is targeted at young professionals who want quality products. In the first project of ‘SOBHA Dream Series’ called ‘SOBHA Dream Acres’, he introduced the latest prefabricated technology, thereby, automating the construction process, cutting costs, improving productivity and efficiency.

He has also been decorated with various awards including ‘The Best CEO of the year 2016’ award by Construction Times, ‘Young Entrepreneur of the Year’ by Construction Week in 2014; ‘EY Entrepreneur of the Year Award’ in 2013; the ‘Young Achievers’ Award’ at the Real Estate Awards 2012 and the ‘Star Realty Magnetic Young Icon’ award at the Star Realty Awards 2012.

Ravi Menon also shares his father’s passion for community development. The Company has established ‘Graamasobha community enablement model which includes a senior citizens’ home, young mothers’ (widows) home, free medical services, education, food and clothing to under-privileged children, and social rehabilitation scheme for the poor. He has often expressed his vision of transforming SOBHA into an organisation of the future.


Q What is the profile of the CSR organization/division, including the profile of full time SOBHA professional

engaged?

A Corporate Social Responsibility (CSR) at SOBHA Group is a sincere devotion that stems out of genuine concern

and drive to provide comprehensive and sustainable social development to rural India. It is in this context that SOBHA, under the aegis of ‘Sri Kurumba Educational and Charitable Trust’, initiated Graamasobha, a unique social developmental initiative for Vadakkenchery, Kizhakkenchery and Kannambra grama panchayats in Palakkad district of Kerala in 2006.

The Trust has identified nearly 4,485 families (around 17,171 people) from the Below Poverty Line (BPL) bracket. Beneficiary identity cards were issued to the adopted families. As a result, the Trust has detailed and authentic data about each beneficiary and his or her individual requirements. Based on the data, the Graamasobha model was developed. The lives of thousands of underprivileged citizens are getting positively transformed through this growth model, which has a bottoms-up approach towards poverty alleviation.

The families have been adopted through an in-depth scientific poverty mapping called Social Empowerment Mapping Exercise (SEME) to implement Vision2020. The in-depth Social Empowerment Mapping Exercise was undertaken by the Social Empowerment Department (SED) of the Trust to fulfil the following objectives:• To identify and enlist genuine beneficiary families from

the three panchayats (6 villages) using clear-cut norms and terms.

• To generate qualitative and multi-dimensional ‘Baseline Reports’ on the target families, so that specific programmes and activities could be implemented for their benefit.

• To devise target-based, area-specific empowerment programmes and activities for key human development verticals like education, health, employment, housing, sanitation and water.

• To design an effective mechanism to measure and monitor processes and the pace of the empowerment programmes of the Trust.Sri Kurumba Educational and Charitable Trust was highly

active in providing relief to flood-hit families in Vadakkenchery and Kizhakkenchery panchayats earlier. The families were provided assistance for the reconstruction of their damaged houses. To help with relief efforts during the recent flood in Kerala, Rs. 1 crore each was donated to ‘Keralathinu Oru Kaithangu’ project of The Mathrubhumi and the Chief Minister’s relief fund by Mr. PNC Menon, who heads the Trust.

The Trust also provides assistance for other projects such as maintaining community pond, sponsoring students who get admissions to engineering and medical graduate courses

but have no financial means to carry on their studies.All CSR programmes and projects embarked upon

by the Sri Kurumba Educational and Charitable Trust are implemented in consultation with the local panchayat authorities without placing any financial burden on them.

Q What is the level of top management involvement in CSR? Can you give few examples?

A The company has a special CSR body consisting of top management who are not only involved in decision

making and supervision of CSR activities but are also active participant in it. Our CSR committee oversees the progress of the initiatives. In addition to the CSR Committee, the Chairman Emeritus, Mr. PNC Menon is closely involved in the planning and implementation of programmes.

Q What is the level of Employee Engagement and involvement in CSR activities of SOBHA?

A As part of our sensitisation process, all employees at the managerial level are required to visit the CSR

projects after joining the company. Additionally, SOBHA fosters a culture of selfless giving, encouraging all employees to make a meaningful contribution towards our CSR activities.

Q Do you think the CSR potential is fully actualized in SOBHA?

A Yes, over the last 3 financial years, more than Rs. 100 million has been spent annually.

PeriodCompany

Contribution (INR)

Beneficiaries Reached (from the company contribution)

Budget

2017 - 2018 142900000 136118910

2017 - 2016 150400000 149963690

2016 - 2015 167600000 167032540

Since inception until 2015

998694000 998254000

Q Any information you would like to share with the readers of CSR VISION?

A SOBHA, as a company, believes that achievements are not just about numbers in the business but also about

building an inclusive society. SOBHA’s CSR initiatives are a testament to its philosophy of ‘devotion at work’.

We believe that if an initiative like Graamasobha can be replicated by organisations, India’s poverty equation could change forever and bring about a sea change in the social fabric of this country. u



EMPOWERING SUSTAINABILIT Y

Promoting Responsibilityby

CSR VISIONEmpowering CSR & Sustainability

www.csrvision.in

CSR VISION - the first monthly magazine in the area of CSR & Sustainability targeted at the Decision Makers and CSR Professionals in Corporate Sector, Policy Makers in Government and Social Sector organizations and leaders. The magazine covers the topics such as policy issues, CSR best practices, corporate challenges in CSR, social problems caused by corporate functioning, social expectations from corporate, global trends in CSR, Interview of eminent personality relevant in CSR domain, CSR & Sustainability Report review, CSR News & views etc.

We invite thinkers and writers to share their experiences with us.

Come! be a part of the movement!

Promoting Responsibility for Sustainability


gueSt CoLuMN

THE MONTH OF SEPTEMBER IS KNOWN AS THE “FOOD SAFETY EDUCATION MONTH”, AS WELL AS THE “CHILDHOOD OBESITY AWARENESS MONTH”.

There can be little doubt about the influence of nutritional factors on human health and disease. In developed countries, inappropriate dietary intakes had been linked with diseases such as coronary heart disease and cancer.

Deficiency of simple vitamins can lead to unavoidable conditions such as blindness in children.

Proper understanding of nutrition is essential, so that decisions of public policy makers will be better for individuals as per nutrition is concerned. For good health, we require energy providing nutrients (proteins, fat, and carbohydrates), vitamins, minerals, and water. Requirement for organic nutrients include nine essential amino acids, several fatty acids, glucose, four fat soluble vitamins, 10 water soluble vitamins, dietary fibers and choline. Several inorganic substances, including 4 minerals, 7 trace minerals, 3 electrolytes, and the ultra-trace elements, must also be supplied by diet.

Body mass index (BMI) is measured for a person in kilograms of weight divided by the person’s height in meters squared. Normal BMI is between18.5 to 25. If BMI is <18.5, the individual is considered underweight, >25 is considered as overweight, >30 is obese and >40 is extremely obese. Changes of body weight reflect the water or energy balance. If there is no unusual loss of water, each kilogram loss corresponds to 6000 to 7000 kcal of energy loss.

Energy building nutrients are primarily carbohydrate, fat and protein. Protein has a profoundly negative effect on appetite and its use as an energy substrate should not be contemplated. Carbohydrate and fat are the most important energy substrates and have additional functional roles. Daily requirement of energy is about 30 to 35 kcal per kg of body weight. For females, the daily calorie requirement at rest, at light work and at heavy work is 1600, 2000, 2250 kcal respectively. Similarly, for males, the daily requirement of energy for rest, light work and heavy work is 2000, 2700 and 3500 kcal respectively.

Carbohydrates are in the form of free sugar (monosaccharides, disaccharide), short chain carbohydrates, starch, non-starch polysaccharides (NSP, like Cellulose and pectin).Carbohydrate is not an essential nutrient as the body can make it for itself from protein. However, if available carbohydrate is less than hundred grams per day, ketosis is likely to occur. Daily requirement of carbohydrate is 55 to 75% of daily calorie requirement.

Refined sugar consumption may lead to dental caries. Excessive sugar consumption leads to hyperinsulinemia, which may lead to development of hyperlipoproteinemia, atherosclerosis and formation and increased growth of breast and colonic carcinomas. This is the reason why refined sugar has been set between zero percent to 10% of total energy intake.

The glycaemic index quantifies the effect of different carbohydrates on the blood glucose after a meal. The glycaemic index may be useful in constructing therapeutic diets for diabetes patients (low glycaemic index preferred). High glycaemic index foods are bread, potatoes and glucose; and low glycaemic index foods are pastas, legumes and whole-grain cereals. Small percentage of starch may completely escape digestion in small intestine, and passes unchanged to large intestine, where it is fermented by the resident bacteria, conferring beneficial effect on the intestinal mucosa, like dietary fibers.

NSP are defined as those parts of food, which are not digested by human enzymes. Hemicellulose of wheat increases the water holding capacity of colonic contents and the bulk feces. They relieve simple constipation, appear to prevent diverticulosis and may reduce the risk of colon cancer. Guar Gum and pectin have greater effect to slow gastric emptying, hence contribute to satiety, and may flatten glucose tolerance curve and reduce plasma cholesterol concentration. Daily recommended dose of NSP is 16-24 grams.

Fats are having high energy which is useful to people

DR. SRiKanT SHaRMa, MBBS, MD

nutritional awareness


requiring large energy, but on the other hand high-energy density makes an insidious cause of obesity in sedentary people. Fats are saturated if no double bonds between any carbon atoms are present. Monounsaturated and polyunsaturated fatty acids contain single or multiple double bonds respectively between carbon atoms. Omega-3 series of polyunsaturated fatty acids occur in fish oil and in the lipids of retina and human brain. They may reduce thrombosis in people with coronary artery disease. They also lower plasma triglycerides levels. Excessive fat intake may lead to the development of coronary heart disease, obesity and increased risk of cancers. Total daily requirement of fat is 15 to 30% of the total calorie requirement. Saturated fat required is 0 to 10% of the total required calories.

Proteins form the main structural component of the body cells and are essential for health. There are 20 different amino acids, of which nine are indispensable or essential for normal synthesis of different proteins in the body, and for maintaining nitrogen balance. The biological value of proteins depends upon the proteins, which contain different essential amino acids. Proteins of animal origin particularly eggs, milk and meat are generally of higher biological value then proteins from vegetable origin. However, when two different vegetable proteins are eaten together, their amino acids pattern can complement one another and produce a mix of essential amino acid with an adequate protein nutritive value. Daily recommendation for proteins is 10 to 15% of the total calories, that is minimum of 40 g of high biological value protein. If adequate calories are provided, most people can be given 1 g of protein per KG body weigh per day.

Actual weight should be used for normal and underweight patients and ideal body weight for patient with significant Obesity. Obesity is an increasing problem in the developed world and has substantially health effect. Obesity starts between ages 20 to 40 years, and peaks around middle age. Specific causes may be endocrine (hypothyroidism, Cushing syndrome, hypothalamic tumour and insulinoma), drugs (tricyclic antidepressants, oral contraceptive pill, corticosteroid, sodium valproate etc), genetic and interplay of behavioral factors. A reduction in physical activity accounts for higher prevalence of obesity, rather than increase in food intake. Obesity may be due to multi snacking, consumption of energy dense foods like drinks which is high in fat and sugar but low in bulk, alcohol consumption, and high refined carbohydrates.

Phenotypically obesity maybe abdominal type or generalised obesity type.

Abdominal obesity is recognised by measuring high waist circumference or waist:hip ratio(>1); this subgroup is strong predictor of development of coronary artery disease, insulin resistance and type 2 diabetes mellitus. For individuals aged between 30 and 42 years, the risk of death increases by 1% for each 0.5 KG weight rise. For individuals between the ages of 50 and 62, this figure becomes 2% for each 0.5 KG weight rise. Coronary heart disease is the major cause of death but cancer

rates have also increased especially in colorectal cancer in males, and cancer of gallbladder, biliary tract, breast, endometrium and cervix in females. Other medical complications of weight gain are hypertension, diabetic, stroke (paralysis), hyperlipidaemia, gallstone disease, menstrual abnormalities, hirsutism, pregnancy complications, musculoskeletal disorders, arthritis, stress incontinence, breathlessness, respiratory diseases, and obstructive sleep apnoea.

In obese individuals, there is considerable health benefit from a moderate weight reduction. A10 KG loss in weight will lead to more than 20% fall in total deaths, more than 30% fall in diabetes related deaths, and more than 40% fall in obesity related cancer deaths. As well there is fall of 10 mm of mercury systolic BP and 20 mm mercury diastolic BP. Fasting blood sugar also falls by 50%. Total cholesterol also decreases by 10%, LDL cholesterol by 15%, triglyceride by 30% and increase in HDL cholesterol by 8%.

Weight reduction program consists of avoid alcohol, smoking and pollution. Greater weight loss is achieved using treatment in a group, than individual consultations. Starvation diets are

potentially dangerous due to a risk of sudden death from heart disease, exacerbated by profound loss in muscle mass and development of arrhythmias secondary to elevated free fatty acids and deranged electrolytes.

Promotion of modest physical activity, which can be maintained in the long term, for 30 minutes daily, at least 5 days a week is essential (additional weight loss of one KG per month).Such exercise need not be over strenuous because health gain is achieved at modest level of exercise as long as these are maintained. The composition of diet should ensure a minimum of 50 g of protein each day for man and 40 g of protein for women to minimize muscle degradation. Energy content intake should be a minimum of 500 kcal daily, carbohydrates intake being minimum of 100 grams.

Hence most nutritional and metabolic diseases can be prevented by awareness, lifestyle modification, healthy dietary habits, cessation of smoking and alcohol, maintaining environmental hygiene, and last but not least positive thinking. u

(Source: CSR VISION Team)

gueSt CoLuMN

Dr. Srikant Sharma, MBBS, MD (Medicine), Senior Consultant medicine, MCKR Hospital, new Delhi, published many national and international papers and chapters in books.

Dr. Sharma, an eminent medicine specialist with decades of experience in health care management with a holistic perspective having researched on sub systems of health care presents his article on Dengue awareness - Key to Dengue Prevention.

DR. SRiKanT SHaRMa, MBBS, MD

Now catch us on-line.

We are excited to announce that we are accessible through our website.

Read updated stories and what is going on around the CSR world, interviews of eminent CSR professionals, and inspiring stories of various leaders from our society. Take tips from our leaders in our Leadership tips. Pick your suitable job from the list of CSR Jobs available in famous companies.

Visit our site with all new features.Visit: www.csrvision.in


Kerala’s 96- Year Old Karthyayani Amma Aced Her First ExamIt’s a general perception that one loses the will to learn or achieve more at the dusk of his or her life. A 96-year-old woman from Kerala, however, is a true example of an undying spirit and passion for life. Earlier this year, Karthyayani Amma, a resident of Alappuzha enrolled herself in the Kerala Literacy Mission’s Aksharalaksham scheme. She was the oldest student in the program. She then took the fourth standard equivalency examination and aced it.

89 Year old Granny proves it’s never too late to chase your dreamDreams never come with an expiry date, and one grandma is proving this statement true in the best way possible. 89-year-old Latika Chakravarthy, originally from Dhubri in Assam makes beautiful potli bags out of her passion, and now has a successful online venture started by her grandson to monetize and share her talent with the world.

This Single Father Won the Hearts by Wearing

a Dress to His Son’s Mother’s Day Event

A single father from Thailand has won the hearts of netizens after

a video of him accompanying his 5-year old son to a school event

celebrating Mothers’ Day, wearing a white lace dress so that his son

doesn’t feel the absence of his mother, went viral.

#GreatInitiative: Ashram in UP Makes Paper Pens to Fight Plastic Pollution In his attempt to wage a war against the use of plastic in Uttar Pradesh, a mahant of Dalmau’s Khandeshwari Ashram in UP has started making pens using paper. He currently distributes the pens free of cost to make people aware of harms caused by the use of plastic. The ashram also motivates women to come and work by providing them employment opportunities.


SoCIaL MeDIa tReNDS oF the MoNth

(Source: www.storypick.com)


CoVeR StoRyupCoMINg eVeNtS oF the MoNth

PARMISH VERMA LIVEVenue: Big Boyz Lounge, DelhiThe “Gaal Ni Kadni” star is coming to perform Live at Big Boyz Lounge!!!Make your reservations now to enjoy the sizzling performance of Parmish Verma. He is all ready to make you groove to his peppy Punjabi numbers!! Bring your gang to witness this crazy night!!!

INDIA TODAy MIND ROCKS – yOUTH SUMMIT 2018Venue: Jawaharlal Nehru Stadium: Delhi Star speakers. Stellar performances. Extraordinary ideas. India Today Mind Rocks is a day-long festival of talks, music, and dance that taps into India's youthful energy. With an engaged audience that represents the energy and enthusiasm of youth and an all-star line-up of speakers.

CHARITy POP UP ACT 4Venue: Royal Park, Greater Kailash II. Wishes and Blessings are proud to present the 4th edition of its Annual Charity Pop Up, an opportunity to shop for a cause and mingle with celebrities, influencers and bloggers alike! Every year, through the Pop-Up, funds for various causes are raised that need immediate

attention.

INDIA NIGHTLIFE CONVENTION & AWARDSVenue: Shangri-La's Eros Hotel, New Delhi , Central DelhiIndia Nightlife Convention & Awards (INCA) is the only platform that honours the best in the nightlife industry. It is a 2 day business convention for attendees within the bar & nightlife industry across the country & offers a platform to understand, appreciate and

interact with the best people in the nightlife sector.

My COUNTRy - My MUSICVenue: Indira Gandhi Indoor StadiumMusic knows no boundaries and heeds no barriers. With such philosophy, music maestro Shankar Mahadevan and Tomorrow’s India have planned to collaborate together to bring a best of India’s folk music to this nation and the world. Termed as ‘My Country, My Music’, an exclusive

Shankar Mahadevan initiative.

september15 sept

15 sept

13 sept

15 sept

06 oct

50 NEW DELHI SEPTEMBER 2018(Source: www.bookmyshow.com and www.eventshigh.com)


GOLdAkshay kumar’s Patriotic Hockey drama marks its presence

Gold is the story of a Bengali drunkard and patriot Tapan Das (Akshay Kumar) who dreams of winning the Olympic Gold medal for an independent India and seek revenge against the British Raj through the tool of non-violence and with the help

of hockey sticks instead.Tapan Das (Akshay Kumar), coach to the British Indian Hockey team,

is frustrated because of the term ‘British’ affixed with the name of the team. Under his guidance the team wins gold but he wants the team to be free of British rule & they should stand up to the Indian national anthem when the play ends. Because of his alcoholism, he gets fired from the team and as a result he gets involved in outlawed businesses like betting.

But, with the announcement of India getting its Independence and Olympics finally happening in London, a new hope arises for Tapan Das. He goes all out to form a team that will bring the Gold for independent India. But, the news of partition divides the team and the dream that Tapan Das saw. Rest of the story is all about how Tapan manages chase something that’s impossible to achieve but not for someone as patriotic as him.

Director Reema deserves all the credit for this knockout film that never feels too cliche and makes you root for the team to win, in spite, of you knowing the end result thanks to our history books. She has perfectly balanced the emotions and the hockey scenes, as she gives you the best of both worlds. Akshay sheds his macho superstar ‘can do’ anything persona to play a troubled manager whose dream is bigger than his own life. His performance does not feel forced and his strength as an actor lies in the subtlety of playing such a strong supporting character while letting the hockey team players shine in the spotlight. Mouni makes her big Bollywood debut with Gold and shines as the firecracking no-nonsense wife of Tapan.

All said and done, Gold isn’t Gold because of one person. As shown in the film, it’s a team work & hence it’s victorious.

(Source: CSR VISION team)

GOLD

Director : Reema Kagti

Cast : Akshay Kumar, Mouni Roy,

Amit Sadh and others.

Rating : 3.5/5

MoVIe ReVIew


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INDIaN geMS

vimla Kaul

This 80-year-old teacher has been teaching children of a village called Madanpur Khadar in Delhi, since the past 20 years. Because of the lack of teachers in the village, she brought the students to the nearby area of Sarita Vihar. And since there was no proper building to teach, she used to move from one park to another to conduct classes for them in the city. She finally has a building where she teaches students up till class two now.

Babar AliNamed the ‘youngest headmaster in the world’ by BBC in October 2009, at the age of 16. Babar Ali is an Indian student and teacher from Murshidabad, West Bengal. He started a school, Ananada Siksha Niketan – Home of joyful learning, in his backyard when he was just 9-years-old, now with 300 regular students.There are no tuition fees, thus making it affordable for the poor in this economically deprived area and thereby helping increase literacy rate there.

Rajani ParanjpeThis amazing lady has taken a pledge to make 100% literacy rate a reality and she is trying to achieve this with her amazing initiative called ‘Door Step School’. She goes wherever the children are and starts the class right there. She has managed to take classes at places like pavements and road construction sites, building construction sites, outside big markets, railway stations, etc.

Aditya KumarOwning only a bicycle, Aditya Kumar took it upon himself to cycle all the way from Lucknow to Ranchi to spread awareness

about the need for education amongst the lowest sections of society. The

man even teaches languages, mathematics for free to students who cannot afford to go to school .This inspiring man has been doing this since 1995.

Abdul malikBased out of Mallapuram, Abdul Malik swims through a muddy river with his clothes, shoes and tiffin in his left hand to reach his students on time at 9am. When asked why he does this, he said it otherwise takes 3 hours to cover a 12-km stretch by bus. The swim ensures he can cover the same distance in 15 minutes.

unSunG teAcHerS

Rajesh Kumar SharmaHe started his own school under a flyover of a metro railway station. A college dropout, who runs a general store by himself, Rajesh Kumar Sharma teaches nearly 200 children under the metro rail flyover near the Yamuna Bank station in Delhi. It was started by the man in 2007 with just two children, and in spite of not following a fixed syllabus, the initiative has grown into a school.

(Source: Wikipedia)


NatioNal HEaD - CSR FuND RaiSiNg Experience: 0 - 5 Years

Education: Any Graduate, Any Postgraduate - Any Specialization

Knowledge / Skills :

• Fund Raising

• Resource Mobilization

• Human Mobilization

Contact details at: www.icajobguarantee.com

iCa edu Skills Pvt. Ltd. (Delhi nCR)

ExECutivE – CSRExperience: 3 - 5 Years

Education: Any Graduate - Any Specialization


• Project execution

• Program management

• CSR & Sustainability

Contact details at: www.lntinfotech.com

Larsen & Toubro infotech Limited (Pune)

MaNagER - CSRExperience: 8 - 10 Years

Education: Any Graduate, Any Postgraduate - Any Specialization


• Research

• Impact analysis

• Corporate Social Responsibility

• Execution

• Business Strategy

Contact details at: www.careers.fiserv.com/india

ExECutivE – CSRExperience: 0 - 5 Years

Education: Any Graduate- Any Specialization


• Marketing, Branding, PR

• Internal Communication

• Customer Service

• Communication

• Corporate Social Responsibility

• Monitoring, Customer Handling

• CSR activities

Contact details at: www.reliancespices.com

Fiserv india Pvt Ltd (Pune)

Reliance Spices Pvt Ltd (Delhi nCR, Chandigarh, Jaipur)

CSR JoBS

(Source: www.naukri.com)


LeaDeRShIp tIpS

Self-managingIt’s hard to manage others effectively if you can’t manage yourself. Self-managing means being able to prioritize your goals and being responsible for accomplishing those objectives. As an effective leader, you must be able to regulate your time, attention and emotions, while remaining aware of your strengths, weaknesses and potential sources of bias.

Exceptional leaders are adept at handling stress and balancing their personal and professional lives. But one must also remember the importance of compassion and be able to respond to people and events in an appropriate way. Remember to maintain self-control and discipline in your actions, though you should avoid becoming overly reserved or inflexible.

Being Accountable and ResponsibleSuccessful managers know how to use power and authority appropriately without overwhelming or overpowering employees. Effective leaders hold themselves accountable and take responsibility for their own mistakes—and they expect others to do the same. They can work within established procedures, and be productive and efficient in their decisions.They appreciate the importance of supporting and encouraging individuality while also understanding organizational structures and the need to follow rules and policies. They are able to balance different perspectives while taking appropriate action.

managing Complexity Leaders must be problem solvers who can make decisions under rapidly shifting circumstances. Learning to lead in a complex environment is a vital skill for any leader. Even before any definitive information is available, effective leaders must assess a situation’s complexity and choose appropriate courses of action.

fostering Creativity and innovationLeaders must have the courage to risk experimentation and encourage creativity. Doing this will foster the innovation that will steer the organization to new destinations and around the twists and turns of a changing business landscape.The key is to always be persistent in pursuing your goals, and open minded and flexible in how you get there. Encourage the people around you to spend at least 15 percent of their time exploring new ideas through brainstorming and prototyping

Creating Lasting RelationshipsCompelling leaders do more than just inspire others to follow them; they know how to motivate their employees to strive wholeheartedly for their company’s goals. Employees who feel valued and appreciated, who feel like what they do makes a difference, will feel invigorated to push harder to achieve success for their company.

Outstanding leaders also understand that they need to be effective at networking, not just to advance their own careers, but for the benefit of their organization. By creating a vast and varied network of people, leaders establish impactful relationships with customers, clients, partners and even competitors.

“People buy into the leader before they buy into the

vision.”

— John Maxwell

For Leaders and aspiring Leaders

(Source: CSR VISION team)


The Appointments Committee of the Cabinet has approved the following appointments:

RAGHVENDRA SINGH, IAS (WB: 1983)

DR. SHRIKAR KESHAV PARDESHI, IAS (MH: 2001)

PREETI SUDAN, IAS (AP: 1983)

SEEMA BAHUGUNA, IAS (RJ: 1983)

ANANT KUMAR SINGH, IAS (UP : 1984)

MOHIT GUPTA, IPS (UP : 2006)

ASHISH KUMAR BHUTANI, IAS (AM:1992)

DR. DINESH ARORA, IAS (KL:2002)

AJAy KUMAR, IAS (KL: 1985)

DEEPAK KHANDEKAR, IAS (MP: 1985)

KANHU CHARAN MAHALI, IPS (TN: 1989)

has been appointed as Secretary, Ministry of Textile, Government of India.

has been appointed as Joint Secretary in the Prime Minister’s Office (PMO).

has been given additional charge of the post of Secretary, Ministry of AYUSH, Government of India.

has been given additional charge of the Secretary, Department of Heavy Industries Government of India.

has been appointed as Secretary, Department of Land Resources Government of India.

has been appointed as SP CBI, Ministry of DOP&T, Government of India.

has been appointed to the post of CEO, Pradhan Mantri Fasal Bima Yojna(PMFBY) at the level of Joint Secretary under the Ministry of Agriculture, Cooperation & Farmers Welfare.

has been appointed as Deputy Chief Executive Officer, National Health Agency under the Ministry of Health & Family Welfare.

has been given additional charge of Secretary, Department of Defence, Ministry of Defence, Government of India.

has been given additional charge of Secretary, Ministry of Women and Child Development, Government of India.

has been appointed as IG BSF, Ministry of Home Affairs, Government of India.

(Source: www.indianbureaucracy.com)


ReaDeRS poSt

The magazine has developed a good clarity and vision about the Corporate Social Responsibility. This type of magazines should be promoted in the society in order to create awareness about the CSR.

— Kiran Sharma, Delhi

Detailed, thought provoking and essential reading the August issue on “SUSTAINABILITY THROUGH SPITITUALITY”.

— Nidhi Banerjee, Kolakata

CSR VISION is the right platform in terms of generating the awareness and for CSR and Sustainability practices and the reader will get the meaningful insights and latest buzz happening around the CSR which is worth reading.

— Kamal Singh, UNGCNI

Holding on to the principles and sustaining expectations all along, requires the right mix of dedication and enthusiasm. The content of the magazine reflects the potential and hard work of the CSR VISION team. Keep up the good work.

— Rajeev Rastogi, Mumbai

CSR VISION justifies the CSR domain in a strategic way, covering all the aspect of news and also motivating the ones to do their bit to the society.

— Anshuman Kumar, Pune

CSR VISION in its own way is trying to spread the positive message of Corporate Social Responsibility and we extend our hearty congratulations for their endeavour. However we will see real change when individuals feel the necessity of acting with responsibility and incorporating social change in every action.

— Mohini Daljeet Singh, CEO, Max India Foundation


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Postal Reg. No.: DL(S)-01/3409/2018-20Date of Posting at NDPSO, 9/10 Same Month RNI No.: DELENG/2012/42212Date of Publication: 6th of Same MonthTotal No. of Pages: 60

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