socal ux camp 2015 innovation and design thinking

Download SoCal UX Camp 2015 Innovation and Design Thinking

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  • Design ThinkingSean Van Tyne*Innovation and Design ThinkingSean Van Tyne

    Sean Van Tyne

  • Design ThinkingSean Van Tyne*We know from our history that while promotions may win quarters, innovation wins decades.

    Bob McDonald, Chairman, President, and CEOProctor & Gamble

    Sean Van TyneP&G *Innovation Factory* spends billions annually on R&D roughly 50% more than its closest competitor and more than most other competitors Each year it invests additional millions in research to discover opportunities for innovationconducting some 20,000 studies involving more than 5 million consumers in nearly 100 countries.

  • Design ThinkingSean Van Tyne*

    Sean Van Tyne

  • Design ThinkingSean Van Tyne*Design thinking is a discipline that uses the designers sensibility and methods to match peoples needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

    Tim Brown, CEO and president of IDEO

    Sean Van Tyne

  • Design ThinkingSean Van Tyne*Design Thinking Processd.school: Institute of Design at Stanford

    Sean Van TyneDesign Thinking Process

  • Design ThinkingSean Van Tyne*

    Sean Van Tyne

  • Design ThinkingSean Van Tyne*Design Thinking Best PracticesEmpathize for the people you are designing for and their feedback

    Define Craft Clarity. Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideas.

    Sean Van Tyne

  • Design ThinkingSean Van Tyne*Design Thinking Best PracticesIdeate Radical Collaboration. Bring together innovators with varied backgrounds and viewpoints. Enable breakthrough insights and solution to emerge from the diversity.

    Show Dont Tell Communicate your vision in a impactful and meaningful way using illustrative visuals and telling good stories.

    Sean Van Tyne

  • Design ThinkingSean Van Tyne*Design Thinking Best PracticesEmbrace Experimentation Prototyping is not simply a way to validate your idea; it is an integral part of your innovation process. We build to think and learn.

    Be Mindful of Process Know where you are in the design process, what methods to use in that stage, and what your goals are.

    Sean Van Tyne

  • Design ThinkingSean Van Tyne*Thank Youwww.SeanVanTyne.com

    http://twitter.com/Sean_Van_Tyne

    www.linkedin.com/in/seanvantyne

    www.cxrevolution.com

    Sean Van Tyne

    P&G *Innovation Factory* spends billions annually on R&D roughly 50% more than its closest competitor and more than most other competitors Each year it invests additional millions in research to discover opportunities for innovationconducting some 20,000 studies involving more than 5 million consumers in nearly 100 countries. Design Thinking Process