socia l media mpa sog dec 2, 2009 durham, nc business in 140 characters or less
TRANSCRIPT
Social
MediaMPA SOGDec 2, 2009Durham, NC
Business in 140 Characters or Less
Web2.0Openness
CollaborationCommunityTrust
ShareContent -> Tools -> Dialogue ->
Control
Users Add Value
Social Networks
BLOGS
Empower the Public
Hashtags
Crowd Sourcing
NewspapersRadio
TVCitizenEngagement
Web Site
32Voters18
Meet
Gavin“Life is a Stage… Perform”
“Leading, Inspiring, & Motivating Young People across Our Nation!”
2000 to 2008 Age 18 to 44
+45
Is it Really a Phone ?
Customer Experience
Customer Service Vs
YesBUTwhat is Catawba County doing?
and why should you care?
How Catawba County Uses Social Media
The MagicRSS -> Tool -> Dialogue -> Email
Let the system do the work!
RSS FEEDSa real time saver!
VIDEOS
PHOTOS
SHOW US YOUR...
BRANDED CHANNEL
SHORT AND TO THE POINT
PRIVATE VS. PUBLIC
YouTube Branded Channel Request for Government
Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans
Public Records
Meeting the Challenge of
Public Records and Social Media
Track postings through traditional channels push to social networking sites
Run feedback into traditional channels
Setup notifications, trackbacks, or any changes to email and archive.
WhoElse
Is using social networking?
OFFICE OF THE GOVERNOR
DEPARTMENT OF CORRECTION
STATE HIGHWAY PATROL
NC WINE & GRAPE COUNCIL
NC FILM OFFICE
CLEAN WATER MANAGEMENT TRUST FUND
DIVISION OF POLLUTION PREVENTION AND ENVIRONMENTAL ASSISTANCE
NC MUSEUM OF NATURAL SCIENCE
OFFICE OF ENVIRONMENTAL EDUCATION
NORTHCAROLINA ON TWITTER
NCLGISA
Top 10 Federal AgenciesWhite House: 327,592Marine Corps: 83,144Army: 49,416CDC: 21,257State Department: 16,386NASA: 7,768NASA JPL: 6,536 (Jet Propulsion Lab)Library of Congress: 6,520Air Force: 3,011EPA: 2,608
As of: Sep 14, 2009
NORTHCAROLINA ON FACEBOOK
Office of the Governor
JobsNOW
Department of Transportation
Department of Cultural Resources
NC Commission on Volunteerism and Community Service
NC Wine and Grape Council
NC Film Office
NC Tourism Office
NC Aquariums
Clean Water Management Trust Fund
Division of Pollution Prevention and Environmental Assistance - RE3.org
NC Museum of Natural Science
N.C. Stormwater (Division of Water Quality)
YesBUTwhat are you doing?
New Media for Local Government
Social
MediaMPA SOGDec 2, 2009Durham, NC
Business in 140 Characters or Less