social action and community media existing product research

Social Action and Community Media

Existing Product Research

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Case Study: Save The ChildrenPurpose: The purpose of this advertisement is to change people’s attitudes towards the food they waste and to raise awareness and to campaign for starving children around the world.

Aims:To stop people from wasting food and drink. To make people think about the starving children around the world.To make people feel guilty.

Creative Media Production 2012

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Techniques:To get the message across, the producer of this message used ‘in-your-face’ tactics to get the point across. By making the message easy to read and see, as well as being on an everyday object we don’t think about when we use it, it shocks people and makes them really think about the message it is conveying.

In my own previous work, I made sure to know my audience so I could target them easily, but with this piece of work, the audience for the message is everyone, or the people with a sense of morals for not littering. This means the message is being aimed at people that likely want to help the planet even by not littering, but it also means the message is aimed at people who waste their food, making them think twice about it.

The colour scheme of the message is very simple and matches the organisations logo colours. The white speech bubble against the black bin makes the message really stand out and the font is simple and bold to really grab people’s attention.

The way the speech bubble is placed makes it look like the bin is talking, so even this dirty, smelly, unnoticed, everyday object is having a voice to change the way people think.


Case Study: Save The Children

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Impact: Evidence of any change being brought about through projects using words and or graphics.1919 - Save the Children's founder, Eglantyne Jebb was arrested for distributing leaflets in Trafalgar Square. They bore shocking images of children affected by famine in Europe, and the headline: ‘Our Blockade has caused this – millions of children are starving to death'.

May 1919 - The Save the Children Fund was set up at a packed public meeting in London's Royal Albert Hall.

1921 - Save the Children raised considerable funds for children in desperate need. Single donations ranged from two shillings to £10,000. It gave the money to organisations working to feed and educate children in Germany, Austria, France, Belgium, Hungary, the Balkans and for Armenian refugees in Turkey.

From winter 1921 through much of 1922 - daily meals provided by Save the Children helped keep 300,000 children and more than 350,000 adults alive - for just a shilling per person per week.

1928 - Eglantyne Jebb died, leaving behind a powerful vision of ending the cycle of poverty that blighted so many children's lives.

1952 - The Korean War began in 1950. It left many children destitute and living unaccompanied on the streets. Malnutrition and associated diseases were rife. In 1952, the first Save the Children workers arrived. They stayed for more than 20 years.

1963 – Started the first hospital play group in the UK at the Brook Hospital, London.

1990 and 2011 - The number of children dying before the age of five fell from nearly 12 million to less than seven 7 million.

2006 and 2009 - Rewrite the Future campaign helped 1.4 million more children into school in countries affected by conflict. And we launched a global campaign to save children from preventable illnesses, laying the foundations for our No Child Born to Die campaign the following decade.

Five-year response to the 2004 Asian tsunami - One of the largest in Save the Children's history, benefiting around one million people. During the conflict in Dafur, Sudan, we reached children in intensely hostile environments.

2016 - Launched Every Last Child campaign that aims to help children who are forgotten because of who they are or where they live.



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Impact: Evidence of any change being brought about through projects using words and or graphics.



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Case Study: Salvation ArmyPurpose: The purpose of the Salvation Army is to bring about local, national and global change so that people change their attitudes towards the homeless. It’s also done to raise awareness for the homeless and then to be able strengthen community ties with them and to get the community to help out more, and to build relationships with the subjects.

Aims:To help the homeless by giving them a bed, a place to eat, a job, housing, friends.


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Techniques:

A simple though provoking image. The colour and setting makes you feel cold, making you imagine yourself in their situation.

The tag line, capitalised and bold, draws your eyes to it, acting as a visual hierarchy on the poster. It’s the first thing you read on the page, giving you a simple statement.

The Salvation Army logo stands out as a contrasting colour against the cold blue making it stand out and drawing your eye right to it so you know who made the poster.

The invisible homeless person has a ‘read between the lines’ kind of image, that people just ignore homeless people and act like they are invisible.


Case Study: Salvation Army

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1865 - The Salvation Army was born on the streets of the East End of London by the founder William Booth.

1884 - The Salvation Army opened a women’s rescue home in Whitechapel for those fleeing domestic violence and prostitution.

1894 - The Army began to be involved in relief work, assisting in times of emergency, and disaster. This included the effects of war, with The Salvation Army Naval and Military League.

During a year:

• We support more than 2,500 people back into employment.

• Our Family Tracing Unit helps reunite around 2,000 families a year.

• We served around 3 million nourishing meals throughout the year at Salvation Army community and residential centres to older people, people affected by homelessness and young families.

• Our Emergency Response Unit attended 163 emergencies across the country.

• We have 62 residential Lifehouses across the UK and Republic of Ireland for people experiencing homelessness, providing 3,200 beds a night plus training and support to get back on their feet.

• We organise on average 414 Parent and Toddler clubs per week to enable children to play in safe environments and where parents meet with Salvation Army Officers and other parents for support, with an average weekly attendance of 14,742.



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Case Study: It Stops With MePurpose:To educate people to not be racist and to enable people to change their views.

Aims: Change people’s opinions on people’s skin colour.


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Techniques:

The first thing we are drawn to is the eyes of them man on the poster, the poster online is also a gif as the man on the blinks, making him come to life in-front of the audience. It makes him seem more alive and human.

His eyes then guides us down the page to the Google search bar which says ‘Black men are’ and then Google has suggestions of most searched statements. Underneath, the poster says ‘You’re wrong, Google.’ which is a bold statement as Google can never be wrong as there are so many answers and it’s just a search bar.

In the top left-hand corner, there is the campaign’s logo, the logo is contrasting compared to the dark skin tone and black clothes.


Case Study: It Stops With Me

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2012 - It Stops With Me campaign was launched in Melbourne on 24 August.

2013 - On 12 June, Children's Commissioner Megan Mitchell launched the youth resource 'What You Say Matters' at James Meehan High School.

2013 - The One Year On Report was launched at the Veneto Club in Melbourne on the 3rd of October. The report reflects on the achievements of the Anti-Racism Strategy and Campaign so far.

2014 - Updates on activities of new supporters, Macquarie University, University of NSW and the ACT Government, calls for organisations to recommend anti-racism and cultural diversity training providers and calls for suggestions for who we should ask to be on our campaign posters.

2015 - New Racism. It Stops With Me category at the 2015 Human Rights Awards, links to the Commissioner's Press Club address, supporter activities and supporter of the month.

2016 - University of Technology Sydney named supporter of the month. Leading for Change: A blueprint for cultural diversity and inclusive leadership released.

2016 - New early childhood resources to promote cultural diversity and tackle racial prejudice.


Case Study: It Stops With Me

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