WORLDWIDE LEADERS IN PHOTO MARKETING SINCE 2007SOCIAL AND BRAND AMPLIFICATION

Patent Pending. United Kingdom Patent Application No. 1412103.2

ABOUT US

“A business’s image is composed of an infinite variety of facts, events, personal histories, advertising and goals that work together to make an impression on the public, an impression through a single photo”

(D. Adamson, 2013)

Since 2007 we have evolved into the world’s leading Photo-Marketing business. We understand that today, consumers are the all-powerful force in driving content that people believe in and talk about. We all want to capture and share our best experiences at the push of a button with friends and family. For brands looking to build a deeper and more meaningful relationship, PixAngels provides a powerful and compelling way of wrapping these experiences as branded moments.

PixAngels provides a comprehensive photo capture and sharing service that focuses consumer traffic via mobile or pc to a branded gallery on the clients site. From here PixAngels unique and patented technology accelerates the sharing and wider consumer engagement of branded images across all major social networks, instantly.

As well as amplifying a brand message and reaching a wider audience through tags, likes and followers, PixAngels also provides clients with an option for data-capture and detailed tracking for post event analysis.

Let us put you in the picture.

THE MAGIC NUMBERSMORE THAN

500 MILLIONIMAGES ARE SHAREDEVERY DAYKPCB, 2013

THE AVERAGE NUMBER OF FACEBOOK FRIENDS PER USER IS 130, WITH 1 MILLION LINKS SHARED EVERY 20 MINUTESFACEBOOK, 2014

72% OF ONLINE ADULTS USE SOCIAL NETWORKING SITESPEW RESEARCH, 2013

PHOTOS ACCOUNT FOR 93% OF THE MOST ENGAGING POSTS ON FACEBOOKSOCIALBAKERS, 2013

FACEBOOK’S PHOTO COLLECTION TOTALS 140 BILLION PHOTOS, THAT’S 10,000 TIMES LARGER THAN THE LIBRARY OF CONGRESS AND CONSIDERABLY MORE THAN FLICKR AND INSTAGRAM.NMC HORIZON REPORT, 2014

THE PIXANGELS PROCESS

HOW IT WORKS

LIVE PHOTOGRAPHY @ EVENTBranded photo gifting & unique codingData capture & consent

BRANDED ONLINE GALLERYImmediate accessPrompt mailer

LIVE SOCIAL AMPLIFICATIONLike/Follow gatewaysFully branded photo shares

CAMPAIGN REPORTING & RESULTSInteractions; Visits; Shares; Platforms; Operating Systems

THE PIXANGELS PROCESS

HOW IT WORKS

LIVE PHOTOGRAPHY @ EVENT

On The MoveMobile experience enables interaction & engagement with target demographic.

Positive Data CaptureFree & shareable photos in exchange for consumer data e.g. name, email.

Consent e.g. parental consent, age restrictions, e-mail notification and sign up for further brand communications.

Data Protection Act compliant.

Increases Visual ImpactBranded uniforms and scripts.

Specialised EquipmentInstant print outs (less than 60 seconds) minimise queues and waiting times.Branded frames or wristbands with unique photo code

BRANDED ONLINE GALLERYAmplification of brand LIVE at event:• Instantuploadtophotogallery

allows for instant photo shares.

Public or Private access to custom built gallery:• Cuttingedgedesign• Widelyrecognisedfeaturessuchas

e-card and photo collage.

Increased gallery visits and continuation of brand message:• Brandede-mailnotifiesrecipients

their photo is ready and directs to gallery.

Integrated Marketing & promotional opportunities:• Competitionandsurveymechanics• Video• Visitpromotionallinksorwebsites.

ShareNow

ShareNow

ShareNow

ShareNow

LIVE SOCIAL AMPLIFICATIONAmplification of brand at event:• Seedbranded images to all of the

popular social networking sites.• Brandedphotosharesinclude

customised messaging e.g. hashtag or web links.

Co-branding and sponsorship associations:• Signageonthegalleryandinphoto

shares.

Build social media presence:• ‘BrandGateways’ensureguests

‘like’ or ‘follow’ the brand before entering the gallery.

Drives traffic to brands website:• Recipientscanbedirected to

gallery via client’s website.

ShareNow

like

tweet

sharefollow

follow

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02004 2005 2006 2007 2008 2009 2010 2011

Site Visits

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02004 2005 2006 2007 2008 2009 2010 2011

Social media shares

CAMPAIGN REPORTING & INSIGHTS

Post event engagement of attendees:• Immediate e-shot (not viewed

as spam thanks to positive data capture method).

• Facilitatesfurtherdigital marketing efforts (data optimised for various technologies/devices)

Returnonengagement/investment:• Evaluationreport.• Preandpostcampaign statistics

(Interactions, visits, shares, platforms, operating systems).

TRADITIONAL MARKETING EVENT VS. PIXANGELS

No photo Traditional capture at event photographer PhotoboothImage capture of event Instant printouts Brand embedded images Roaming interaction Fully trained brand ambassadors Unique coding per image Customised data capture Mailer prompt for driving traffic to your website Engagement with target audience Brand & social media amplification Added options for LinkedIn, Pinterest and Google + Ongoing consumer/recipient engagement 100% brand compliant gallery/microsite Full campaign breakdown of results and ROE Full IT Support

How many people could you reach with PixAngels…?

For every 1,000 branded pictures produced we can potentially reach 150,000 people across social media

CASE STUDY

85%

44%

76%

68%

65%

48%

To mark their first sponsorship of a music

festival, PixAngels brought the John Lewis brand to life

through engagement, the art of online photography and

image sharing. We also drove high quantities of attendees to the retailers website and

social media pages.

85% provided their details, e.g. email consent

44% liked the brand’s page on Facebook

76% sent branded e-cards

68% printed images

65% shared branded photos on Facebook

48% shared branded photos on other social platforms

(including Twitter, Instagram, Pinterest, etc.)

From the 193% of visitors to the photo gallery:

6 DAYS35,000 VISITORS16,100 IMAGES CAPTURED31,000+ GALLERY VISITS

“The guys and girls were fantastic!

They were very well presented, followed

our brief to the letter and worked the

crowd well without being too invasive. A

job well done!”

AVERAGE4 PERSONS

PER PHOTO

CASE STUDY

To mark SSE’s sponsorship of the CommonwealthGames2014,

PixAngels helped to create a #GoGlasgowcampaigncentred

around an interactive hashtag installation where visitors could show their support for their home nation as well as athletes of today & tomorrow.

146% viewed branded images

35% downloaded branded images

41% shared branded photos on social

platforms

39% provided their details, e.g. email

consent

11 DAYS10,000 IMPRESSIONS4,938 IMAGES CAPTURED18,113 TWEETED IMAGES

SSE

146%

35%

41%

39%

“PixAngels worked with SSE on our Tier One Sponsorship of the Glasgow 2014 Commonwealth Games, using their technology and talent to capture the

moment within our experiential platform at the Glasgow Green. With over 10,000 people going through our showcase over 9 days, professionalism and

efficiency was key to making sure consumers journey was seemless and as an integral part of Team SSE, PixAngels over delivered. Perhaps more importantly,

as well as being the ideal activation partner to capture people’s experiences, the individuals from PixAngels are a fantastic group of individuals both personally

and professionally.“

To take our live online gallery tour or for more information, please contact our team.

email: smile@pixangels.co.uktel: +44 (0) 141 643 3989web: www.pixangels.co.uk

TheBarn,BlantyreFermeRoad,GlasgowG717RR22 Endell Street, London WC2H 9ADCompany Number SC354742Patent Pending. United Kingdom Patent Application No. 1412103.2

“PixAngels is a fantastic way for consumers to permanently capture

those little moments of joy at the various events we’re involved in

throughout the year. It is an innovative platform for extending the reach of our events through social media and we’ve

had a great response so far.”

Highland Spring