social and mobile strategies for brands
DESCRIPTION
Social and mobile strategies are a must for brands in 2014. Here are some of the most important ones from top brands to help you target, engage, and keep customers.TRANSCRIPT
Your Products, Your Pricing
Contact us for more information about WisePricer and WiseMapper
DIGITAL BRANDS!�e Top Social and Mobile Strateg ies for 2014
Chatter What are people saying about your brand online?
Design Design cannot be separated from brand identity; optimize for mobile now.
of marketers plan toincrease social mediaspending in 2014
of mentions come from Twitter.So follow what is being saidabout you on social media
of mentions came frominfluencers. Determine whenthey are talking about you
of shoppers are willingto make a purchase throughsocial media
is the increase expectedper year of product salesthrough social media
of marketers believe that socialmedia will or does lead to ROI
57%
66.7%
8.6%
27%
93%
86%
A COMPANY DOING IT RIGHT
Posting often on Google+can help you rank higher
in Google search.
18% of marketers plan to startusing Google+ in 2014.
RECOMMENDATIONS
Did You Know?
of marketers planto begin using
Slideshare in 2014
17%
Tweets with images are18 times more likely
to be clicked on!
18x
Get Visual
23% 10.5%They accounted for 10.5%of all eCommerce sales.
Mobile sales are estimated to grow to
Goldman Sachs estimatesthat global mobile sales will
grow exponentially! by 2018!$638 billion
(That’s more than 2x the amount of total eCommerce sales in the US in 2013!)
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MobileSales
in2013
Sales on mobiledevices grew 23%
40%of marketers don’tmobile optimize
their emails
of recipientsuse mobile devices
to read emails
50%
Email Marketing
Retail is about o�ering
people the services
and products they want
on the devices and
media they use.
Business Insider
MOBILE ON THE RISE
Facebook, Twitter, and LinkedInare tried and true social channels,but others are gaining traction!
Respondto Mentions
ActQuickly
Analyze YourMentions
MONITOR YOUR BRAND
Engaging with potential customers isa great way to convert and retain them. Brands should
follow what is being said about them.
Pricing
Consistent pricing helps stabilize brand identity.
We can help you implement an
intelligent price strategy.
Target Influencersand Gain Their Support
Understand the Powerof the Visual
Focused On a Macroand Micro Scope
Consistent Pricing
E�ectiveresponsive site
Photo based productand lifestyle
Simple layout thatis easy to navigate
Why it Works