social behavior part 2

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Social Behavior 2

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Page 1: Social Behavior Part 2

Social Behavior 2

Page 2: Social Behavior Part 2

Review: Types of Social Pressure

ConformityA change in behavior or attitudes

brought about by a desire to follow the beliefs or standards of other people.

ComplianceA type of social influence where an individual does what someone else

wants them to do, following his or her request or suggestion.

Obedience A change in behavior in response to the commands of others.

Page 3: Social Behavior Part 2

The Milgram Shock ExperimentIn 1963, Yale Psychologist Stanley Milgram created an

experiment to see if participants would follow orders even when the requested behavior went against their moral

beliefs or good judgment.

Fake Test Subject

Participant

Experimenter

(Administers shocks)

(Pretends to feel pain)

(Urges the participant tokeep going)

A researcher asks the participant to administer electric shocks to a

test subject when he answers questions incorrectly. The test subject is an actor, who makes

noises of pain when he receives the shocks. The participant is

made to believe that each shock is stronger than the last one.

Page 4: Social Behavior Part 2

The Milgram Shock ExperimentRESULTS: All of Milgram’s original participants continued the

experiment to 300 volts of electricity. 65% of them administered the maximum voltage of 450, which was clearly labeled as life-threatening. Milgram concluded that ordinary

people are likely to follow orders given by an authority figure, even to the extent of killing an innocent human being.

Page 5: Social Behavior Part 2

The Milgram Shock Experiment

The participants claimed that they administered the shocks

for three main reasons:

1. The authority figure seemed trustworthy

2. The cause was good (scientific research)

3. They believed that if anything bad happened, the researcher would take full responsibility.

Page 6: Social Behavior Part 2

Video 2

Page 7: Social Behavior Part 2

The Milgram Shock Experiment

RESPOND:

What does the Milgram

experiment teach us about the dangers of

following authority figures?

Page 8: Social Behavior Part 2

2 Types of Social Influence:Going along with the group

so they will like you. Sometimes you change your actions to match the group

even though you do not agree with them.

Going along with the group because you think they

know more than you do. You change your own beliefs or attitudes because you think

that the group is right.

Example: Your friends found a new band that they

like. You don’t like this band, but you say that you do and listen to the music to please

your friends.

Example: Your friends tell you

that your favorite pair of shoes are not

fashionable anymore. You had no idea, so

thank them for letting you know!

Page 9: Social Behavior Part 2

2 Types of Social Influence:Going along with the group

so they will like you. Sometimes you change your actions to match the group

even though you do not agree with them.

Example: Your friends found a new band that they

like. You don’t like this band, but you say that you do and listen to the music to please

your friends.

This is called

Normative Social Influence

Page 10: Social Behavior Part 2

2 Types of Social Influence:Going along with the group

because you think they know more than you do. You change your own beliefs or attitudes because you think

that the group is right.

Example: Your friends tell you

that your favorite pair of shoes are not

fashionable anymore. You had no idea, so

thank them for letting you know!

This is called

Informational Social Influence

Page 11: Social Behavior Part 2

Video 1

Page 12: Social Behavior Part 2

Elevator Experiment1. The subject says, “I was confused because

normally people face the door when they stand in an elevator, but I turned around because everyone else was doing it, and I didn’t want to go against them. I didn’t want to draw attention to myself.” …What type of social influence is it?

Normative Social Influence - or -

Informational Social Influence?

Page 13: Social Behavior Part 2

Elevator Experiment2. The subject says, “When I got in the elevator I

wondered why everyone was facing backwards. I assumed the group knew we were in one of those elevators with doors on both sides, so I faced the same direction as everyone else.” …What type of social influence is it?

Normative Social Influence - or -

Informational Social Influence?

Page 14: Social Behavior Part 2

RESPOND1. Describe a time when you changed your opinion,

attitude, or behavior because of normative social influence.

2. Describe a time when you changed your opinion, attitude, or behavior because of informational social influence.