social behavior part 2
TRANSCRIPT
Social Behavior 2
Review: Types of Social Pressure
ConformityA change in behavior or attitudes
brought about by a desire to follow the beliefs or standards of other people.
ComplianceA type of social influence where an individual does what someone else
wants them to do, following his or her request or suggestion.
Obedience A change in behavior in response to the commands of others.
The Milgram Shock ExperimentIn 1963, Yale Psychologist Stanley Milgram created an
experiment to see if participants would follow orders even when the requested behavior went against their moral
beliefs or good judgment.
Fake Test Subject
Participant
Experimenter
(Administers shocks)
(Pretends to feel pain)
(Urges the participant tokeep going)
A researcher asks the participant to administer electric shocks to a
test subject when he answers questions incorrectly. The test subject is an actor, who makes
noises of pain when he receives the shocks. The participant is
made to believe that each shock is stronger than the last one.
The Milgram Shock ExperimentRESULTS: All of Milgram’s original participants continued the
experiment to 300 volts of electricity. 65% of them administered the maximum voltage of 450, which was clearly labeled as life-threatening. Milgram concluded that ordinary
people are likely to follow orders given by an authority figure, even to the extent of killing an innocent human being.
The Milgram Shock Experiment
The participants claimed that they administered the shocks
for three main reasons:
1. The authority figure seemed trustworthy
2. The cause was good (scientific research)
3. They believed that if anything bad happened, the researcher would take full responsibility.
Video 2
The Milgram Shock Experiment
RESPOND:
What does the Milgram
experiment teach us about the dangers of
following authority figures?
2 Types of Social Influence:Going along with the group
so they will like you. Sometimes you change your actions to match the group
even though you do not agree with them.
Going along with the group because you think they
know more than you do. You change your own beliefs or attitudes because you think
that the group is right.
Example: Your friends found a new band that they
like. You don’t like this band, but you say that you do and listen to the music to please
your friends.
Example: Your friends tell you
that your favorite pair of shoes are not
fashionable anymore. You had no idea, so
thank them for letting you know!
2 Types of Social Influence:Going along with the group
so they will like you. Sometimes you change your actions to match the group
even though you do not agree with them.
Example: Your friends found a new band that they
like. You don’t like this band, but you say that you do and listen to the music to please
your friends.
This is called
Normative Social Influence
2 Types of Social Influence:Going along with the group
because you think they know more than you do. You change your own beliefs or attitudes because you think
that the group is right.
Example: Your friends tell you
that your favorite pair of shoes are not
fashionable anymore. You had no idea, so
thank them for letting you know!
This is called
Informational Social Influence
Video 1
Elevator Experiment1. The subject says, “I was confused because
normally people face the door when they stand in an elevator, but I turned around because everyone else was doing it, and I didn’t want to go against them. I didn’t want to draw attention to myself.” …What type of social influence is it?
Normative Social Influence - or -
Informational Social Influence?
Elevator Experiment2. The subject says, “When I got in the elevator I
wondered why everyone was facing backwards. I assumed the group knew we were in one of those elevators with doors on both sides, so I faced the same direction as everyone else.” …What type of social influence is it?
Normative Social Influence - or -
Informational Social Influence?
RESPOND1. Describe a time when you changed your opinion,
attitude, or behavior because of normative social influence.
2. Describe a time when you changed your opinion, attitude, or behavior because of informational social influence.