Upload File

social benefit as marketing strategy 2

14
Social benefit как успешная маркетинговая стратегия Urban

Upload: artem-bulatov

Post on 22-Nov-2014

157 views

Category:

Documents


2 download

Report

DESCRIPTION

 

TRANSCRIPT

  • 1. Social benefit Urban
  • 2. Shared value strategy Shared value () , . 2000 CEO Danone . , , . , 3- : , , Danone for all. , , , healthy food concept, 2 .
  • 3. ?
  • 4. I-GO car sharing service ( ). , . , , .
  • 5. Fairtrade Cafedirect Fairtrade , . fairtrade. . . 50 .
  • 6. Fairtrade Cafedirect Cafdirect Fairtrade . , Ethical Company Organisation Fairtrade: , . Cafdirect 280 000 , 38 - Fairtrade, 12 , 2 . 2006 Cafdirect 4 . - , , , 12 900 000 .
  • 7. (Vodafone) , , , . , , Vodafone : , . : , Impact- .
  • 8. Becton Dickinson , - 25% . Novartis 42 33 000 , 31 Dow Chemical 600 . Nexera. Mars Nestle , , . Qifang - , .
  • 9. Innovating for Shared Value, Harvard business review, sept.2013 Marc Pfitzer, Valerie Bockstette, and Mike Stamp; http://hbr.org/2013/09/innovating-for-shared-value/ar/1; Strategic partnerships: The benefits of nonprofit and for- profit alignment, Central Penn Business Journal, 4.09.2012, Vol. 28 Issue 38, Doyle Jennifer; The For-Benefit Enterprise, Source: Harvard Business Review. Nov2011, Vol. 89 Issue 11, Sabeti Heerad; Common Interest, Common Good: CREATING VALUE THROUGH BUSINESS AND SOCIAL SECTOR PARTNERSHIPS, California Management Review. Winter 2000, Vol. 42 Issue 2,Sagawa Shirley.
  • 10. ? , !
  • 11. Urban Urban . , , , , . Urban 1) 2) 3) 4) ???
  • 12. Urban .
  • 13. Urban ! , . - . - 30 , . 1000-20000 . Urban - ( ), . Online energy - . : Starcard

Benefit and collaborative strategy syamsir abduh

Florida Gulf Environmental Benefit Fund Restoration Strategy Environmental Benefit... · Restoration Strategy Florida Gulf Environmental Benefit Fund Restoration Strategy . RESTORE

Strategy International Marketing Strategy International Marketing Management Anna Zarkada

MARKETING CLASS Session II Marketing Strategy I Session II Marketing Strategy I

Content strategy content marketing strategy is simple online marketing

Welcome to Marketing Strategy Duncan – Marketing Strategy Welcome to Marketing Strategy [email protected] . ... Marketing Strategy Low – Apple is a …

Marketing + Strategy

Dimensions of Marketing Strategy: Distribution Strategy · Dimensions of Marketing Strategy: Distribution Strategy ... least expensive for heavy commodities, ... Dimensions of Marketing

Benefit Marketing Solutions, Benefit Services …...Benefit Marketing Solutions, LLC and Benefit Services Association ("BMS/BSA") are Oklahoma-based marketers who provide businesses

MARKETING STRATEGY-AN OVERVIEW 1 MARKETING STRATEGY AN OVERVIEW

Benefit Strategy- Optimise

Marketing strategy - freelance marketing -

How your brand can benefit from bespoke packaging · How your brand can benefit from bespoke packaging. ... marketing strategy. With tips on how to approach and better manage the

Marketing strategy & marketing budget

Developing Marketing Strategy Developing Marketing Strategy to

Recruitment Strategy to Marketing Strategy

On the IP Marketing Strategy of Enterprises in the New ... 2… · An IP marketing strategy that is profitable and cannot produce e-benefit benefits. In order to better adapt to the

The Role of Relationship Marketing to Achieve Customer ... · marketing strategy for companies, which builds long relationships with its customers, ... creating a mutual benefit between

Sacramento Marketing - Marketing Strategy

Assessment of Challenges in Export Marketing: The Case of ...file.scirp.org/pdf/IB_2018030513561820.pdf · benefit existing growers and exporters to craft their marketing strategy

Benefit Marketing and Social Marketing - A Discussion New

MARKETING STRATEGY MARKETING STRATEGY FOR VITAMIN WATER

Snook -Tying strategy and benefit design

IT Strategy, Cloud Benefit Realization

Marketing Plan Builder - ATBPromotional strategy Online marketing strategy Social media strategy Lead conversion plan Retention plan Marketing schedule Financial projections. Marketing

Marketing strategy