Your Boss Will Love Those Party Pics Readying Your Online Image for the

Professional Journalism World #imageDR

Mandy Jenkins @mjenkins NYC12 3/19/2012

Google Yourself

Some Ground Rules

You are a journalist no matter where you are online, so act accordingly.

Some Ground Rules

Yes, even your allegedly private accounts.

Some Ground Rules

Yes, even your allegedly private accounts.

So don't be stupid

Do You Want an Employer To See...

...you repeatedly cursing on a public social account?

...you advocating for political groups/causes?

...the fact that you 'Like' this

Twitter At Its Best

Who Is This?

It's All About Who You Follow

Muckrack.com

Get Involved With Those You Admire

•  Retweet them

•  Reply to their updates with your own insights

•  Help when they're looking for info

•  Ask them questions

•  Watch how they interact on social media

Find Who to Follow

• By subject/location: Twellow.com, Wefollow.com

• Look at others’ follows/followers

• Spy on Twitter lists

• Listorious.com

Cleaning Up Facebook

Some Ground Rules

Don't expect to be anonymous here - prospective employers will look here (and likely find you).

So use one account - and your real name.

Keep Your Private Life Private

Tweak Your Privacy Settings

facebook.com/settings/?tab=privacy

•  Limit who can see what others post on your timeline

•  Limit who can see you in tagged content

•  Limit visibility on your past posts

Clean Up Your Photos

Keep Your Friends Private

Build Friends Lists facebook.com/bookmarks/lists

Custom Privacy Settings

Target updates

Everyone Sees You Differently

Make Your Facebook Worthwhile

•  Join journalism or trade groups on Facebook

•  Subscribe to professional journalists

•  Link your blogs and other social accounts here

Going Public On Facebook

• Turn on Subscriptions: Anyone can read your public posts

• Set up a vanity url at facebook.com/username

•  Add your job/internship history and a snappy bio to About section (and make it public)

LinkedIn: Your Job Connector

Use only for professional contacts

•  Former students who've graduated •  Internship contacts •  Professionals you've met or worked with

Google+: Do It For The SEO

Set Up Alerts On Your Name

google.com/alerts To eliminate results from your newspaper's site:

"first last" -yoursiteurl.com

Mandy Jenkins

Twitter: @mjenkins ZombieJournalism.com

Find these slides at:

slideshare.net/mandyjenkins