social business update june 2011
DESCRIPTION
An update on social business and how businesses are using social tools.TRANSCRIPT
© 2011 IDC Copyright 2011 IDC
Michael Fauscette, Group Vice President, Software Business Solutions
© 2011 IDC
From “Knowledge is Power”
To “Sharing Knowledge is Power”
© 2011 IDC
2011: Business has changed!
http://www.telegeography.com/product-info/map_internet/images/internet_map09_lg.gif
• Hyper-Connected
• Global
• Hyper-Competitive
• Innovate!
• Decentralized
• Mobile
© 2011 IDC
Behavior has Changed
• Customers & employees are congregating online
• Turning to trusted sources for advice & help
• Shift of influence & relevance
• BYO attitudes
© 2011 IDC
The Social Business
Organizations that apply emerging technologies like Web 2.0
accompanied by organizational, cultural, and process changes to
improve business performance in an increasingly connected global
economic environment.
© 2011 IDC
What is Social Business?
Customers
Employees
Partners
Suppliers
Culture – Process – Organization
© 2011 IDC
It’s not about technology, it’s about changing business
culture
© 2011 IDC
© 2011 IDC
Q. Have you implemented an enterprise social software solution like IBM (Lotus Connections), Jive Software, Salesforce.com (Chatter), Lithium Technologies or Novell (Pulse)?
N = 700
© 2011 IDC
What is Social Business? Q. What initiatives do you regularly conduct (at least 1 X per week) using social software for business purposes today?
(1=most frequent, 3=frequent, and 5=least frequent)
N = 679 Excludes “Other” Mean Responses
© 2011 IDC
Empower and enable people
Destroy Silos
Transparency and trust
Relationships
© 2011 IDC
Reasons Why Conducting Social Initiatives: Learn, Share, and Communicate
N = 700
Q. Why are you conducting social initiatives for business purposes today?
© 2011 IDC
The Benefits of Enterprise Social Software: Usage, Relationships and Smarts
N = 700
Q. In your opinion, what are the key benefits with using social software?
Time savings = 11-30%
© 2011 IDC
N = 700
Q. How much time do you save by using social software as a productivity tool?
© 2011 IDC
Web Analytics
Social Data
Customer Data Social Data
Corporate Data Intersection of highest value information
Socialytics
© 2011 IDC
Barriers
• Culture • Threatens traditional models of power & control • Incorrect incentives • Silo's
How can you expect to talk to your customer when you can't talk to each other?
© 2011 IDC
Social Business Challenges
Q. In your opinion, what are the key challenges/concerns associated with using/implementing social software?
N = 700
© 2011 IDC
Social Business Maturity
Stage One: Experimentation
Stage Two: Compartmentation
Stage Three: Integration
Stage Four: Operationalization
Stage Five: Optimization
© 2011 IDC © 2011 IDC
Contact
Michael Fauscette
Twitter: @mfauscette
Blog: www.mfauscette.com