social business: where to start
TRANSCRIPT
Driving Results with Social Business
Prepared by Jason Seiden, Co-founder & CEO
Ajax is on a mission to help 1 million professionals drive productivity through social business.
We are the only social media training company in North America to have been certified by LinkedIn.
Contact:Jason Seiden, Co-founder & CEO@[email protected]/in/seiden312 961-2107 mobile
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
Companies and employees want the same thing: Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
Security.
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
Which comes from revenue.
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
So …
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
3%
97%
We know social shifts communication’s center of gravity to the individual.
keep in touch with companies
of social media users keep in touch with people
Invoke Solutions, 2010
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
20% of FB
“friends”
are work
connections.
Creative Group, 2011
And we know social blurs relationships.
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
But how does social lead to more revenue?! Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
This is where many companies lose focus…
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
Do we need a policy?Who’s driving this?What’s the legal impact?Are we in compliance?Isn’t marketing already doing this?Why aren’t our pilots yielding any hard results?What’s our strategy?How do we get employees to speak with one voice?Where’s the budget for this coming from?Who owns the relationship, us or the employee?Can someone show me how to change my settings?
… and enter a social
business free-for-all.
Time for clarity.
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
Social is today’s printing press.
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
The first step to revenue is literacy.
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
3 steps to social business literacy:
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
#1 Accept the adoption curve. Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
Set team expectations accordingly.
Element Innovators & early adopters Early & late majority Tech laggards
Engage… On their own With guidance When pushed
Perceived risks Low, manageable Mixed, need clarity High, unmanageable
Preferred approach bottom-up top-down top-down
Technology... Opens new doors Can be good or bad Creates problems
Policies… Get in the way Provide clarity Initiate action
Results… Will come Need to be demonstrable Need to be proven
Want… Freedom to operate To understand “why” Customer support
Business is about here.
#2:Use the science of change management. Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
i.e., if you want the social business team driving revenue, measure revenue!
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
#3:Design for trust, then compliance. Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
Police
Enforce the rules.
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
Guide Direct
Explain the rules.
Paint the vision.
Train
Show the path.
k l m n
What if we only got 10% of all employees? 25%? 50%? 100%?
Ask “What if?” to get started
PhotoName
HeadlineLocation & Industry
SummarySpecialties
Jobs (Current & Past)Publications
EducationRecommendations
ConnectionsWebsites
TwitterPublic profileApplications
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
What if we captured data from our social business activities?
What if we could get them to align their personal and professional brands?
What if employees used social media to make themselves look better professionally?
What if we engaged the entire workforce rather than do a traditional pilot program?
Bottom line:Social literacy leads to revenue. Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
Invest in social literacy across the company. Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
This is big.Think broadly.
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com
Every company’s specific path to revenue will be unique. The process of uncovering that path is universal.
Companies that achieve social literacy early will have a long-term advantage.
Got more questions? Message me.
Contact:Jason Seiden, Co-founder & CEO@[email protected]/in/seiden312 961-2107 mobile
Jason Seiden • Ajax Social Media • [email protected] • 888 244-6698 x 707 • www.ajaxsocialmedia.com