Social Collaboration for Business Benefit Real Stories, Real Impact

Socialcast and Change Agents Worldwide present a Webinar Learning Series

February 2014 Twitter hashtag: #SCNow

Today’s Speakers

Building on a multi- disciplinary background, as trend spotter, marketer, designer and management consultant, Thierry de Baillon spends most of his time helping organizations to adapt to our world of complexity and uncertainty by fulfilling their customers' needs and by innovating for and with them.

Catherine Shinners, Speaker @catshinners collaboration-incontext.com

The networked economy drives disruptive change and demands more human organizations. Through his blog, board roles and consulting Simon Terry advocates and assists organizations to adapt to this new environment by embracing the chaos of change, and building purpose, leadership, learning and collaboration

Thierry de Baillon, Speaker @tdebaillon debaillon.com

In our networked world we’re more connected to our organizations, society, environment - and each other. Catherine brings her background as a management consultant marketer and technologist, to help organizations and people build new agilities and adaptations to the way they network, learn, lead and create value.

Simon Terry, Speaker @simongterry simonterry.tumblr.com

Our conversation today •  New workplace dynamics

More complex, interdependent, changing and digital

•  Real stories Social capabilities benefitting companies

•  Where you begin Solving strategic problems with collaboration

Workplace web

•  Growing knowledge work complexity

•  Rapidly changing environments

•  Geo-dispersed teams •  Dynamic, shifting roles •  Workers engage with

10-20 people/day •  Network behaviors,

digital skills

New performance perspectives

•  Empower frontline

decision-making •  Foster direct engagement

for alignment, continuous improvement, innovation

•  Create environment for adaptability to change, collaborative work

Working social

Case Study I Navigating the enterprise

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Complex work process

●  Cross organizational ●  Email driven workflows ●  Fractured communication

threads ●  Project artifacts not in flow ●  Versioning-quality control ●  High value meeting time for

status, issues tracking ●  Continuous improvement

hampered by buried knowledge

Simplified with social

●  Transparent, persistent thread of work dialogue

●  Documents in current context

●  Visible problem solving ●  People to people; people to

content ●  Conversation becomes a

knowledge base

Case study II Using Enterprise Social Networking to harness peer to peer communication and sharing of practices

One-way communication and knowledge flows

●  heterogeneous culture ●  disconnect between main office and stores ●  sporadic corporate communication ●  “best” practices rule

Toward a truly distributed model

●  Peer-to-peer communication: ○  enables trusted relationships ○  leverage lively communication

●  Horizontal and vertical knowledge flows ○  allows integration of local cultures

and sharing of good practices ○  reconnects headquarters with what

is really happening

Case study III

Using Enterprise Social Networking to accelerate diffusion of knowledge and leverage innovation in a regulated industry

Living in a realm of linearity

●  linear and sequential communication ●  knowledge diffusion as a dropper ●  experts are experts ●  lengthy processes generate frustration

Greeting the feedback loop

●  building a common language through collaborative learning

●  asking questions is the new normal ●  communication happens in the flow ●  accelerated communication and training

continuous processes ●  feedback from stakeholders allows for more

customer-centricity and drives innovation

Case Study IV Strategy alignment story

“Culture eats strategy for breakfast.” Peter Drucker

Moving Beyond The Strategy Cascade

Discovering the power of conversation

●  Organization in one conversation

●  Queries addressed ●  Led by management ●  Open to other leaders ●  Sharing Stories

Social collaboration magnifies culture

●  Leadership visibility ●  Visible Role Models

●  Discover Champions

●  Conversations Endure

We used social collaboration

●  Global team with client engaged in the development

●  2-way conversations drive deep engagement

●  Transparency of work and conversations

●  Knowledge built together through conversations & queries

●  Working asynchronously ●  Shifting leadership roles as

required ●  Coordinating and problem

solving collectively

What does this mean for you?

●  Needs to be fitted to you ●  Try one and get the

benefits of others ●  What collaboration

problem matters most for your strategy?

Taking Action ●  Choose a use case that aligns with your strategic goals

●  Find an existing community that would benefit from that use case

●  Sign up for a free trial and run a pilot with that initial community.

●  Attend the next Socialcast webinar to learn more about setting policies, launching and winning adoption

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View all available Socialcast webinars at www.socialcast.com/webinars

Credits Cast

First Speaker, a Learner, a Leader, a Human, a Solo Change Agent…...….. Catherine Shinners Second Speaker, Entrepreneurial Leader, Solo Change Agent................................. Simon Terry Third Speaker, Trend Spotter Extraordinaire, Solo Change Agent………...……Thierry de Baillon

Crew Sponsor, VP Marketing, Socialcast……………………………......…..………..Joan Bodensteiner Visual Lametta, Change Agents Worldwide…………………….....……....…...…...Joachim Stroh

Image Credits Cover and Q&A……...……………………………..………..………..Kenny Random, Street Artist Network Graph………………………………………..……………………………..…LinkedIn Maps Peter Drucker…………………………………………..………………………The Drucker Institute Wire Art………………………………………………………………………………………….. Etsy Coworking Space………………………………………………………………………....Zonaspace Crowd………………………………………………………………...………………….Wayne Large Silo…………………………...……………..……………………………………...……...Ad Majorem Tailor………………………………………………………… ….Titiana Cueva, The Clothing Menu Social Collaboration graphic…………………………………………...Rick Falkvinge, Swarmwise Workflow Cartoon……………………….…………………………………………………….....Geoff Software Cartoon……………………….………………………………………………………...Hugh Seagulls …………………………………………………………...…………Sandas04, deviantART Other images…………………………………………………………………… …...StockBytes, E+

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