social collaboration: opportunities, best practices and the future
TRANSCRIPT
Opportunities, Best Practices and the Future
Stefanie Heyduck, Managing Consultant – Social and Digital TransformationMarch 16th, 2015
@verschattet
Social Collaboration
A new way to workUnleasing the potential of social collaboration
The workplace is getting more complex
* The State of Workplace Productivity Report, Cornerstone OnDemand, 2012
Millennials feel information and technology overload, and prioritize ease-of-use in
work applications*
Workforce is spread around the globe
Open work models raise new demands on
security
Integration must be seamless in the office, home, and on
the goSocial approaches are brought from home to
work
The future of work focuses on the individual …
and the community.
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When was the last time you felt truly productive at work?
Every day, information overwhelms us. Tasks get left undone. Messages go unanswered. Meetings dominate our time. The emails pile up. Today’s tools are not adequate for the workplace of the future.
The average interaction worker spends an estimated 28% of the work week managing e-mail.1
Up to 30% of email time could be repurposed by adopting social collaboration tools for communication.2
1 McKinsey Global Institute - The social economy: Unlocking value and productivity through social technologies, July 2012, and Susan Felman, Hidden cost of information work: A progress report, International Data Corporation, May 2009 2 McKinsey Global Institute - The social economy: Unlocking value and productivity through social technologies, July 20124
…a clear sense of where to focus the time we have.
…an easy way to collaborate with the people that matter to us most.
…a way to take back control of our day.
What we need is…
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Break free of the cubicle mindsetToo often knowledge is stuck in heads, on hard drives, in folders and in emails. Working across departments, regions and time zones becomes a burden.
Connect and be inspiredCollaboration platforms help us to access information and expertise across department silos, borders and time zones for mutual benefit.
Productivity is a top focus of global CEOs
* Engaged Employees and Satisfied Customers Dominate Thinking of CEOs in 2014,” The Conference Board, https://www.conference-board.org/press/pressdetail.cfm?pressid=5055
As enterprises seek opportunities for
growth, worker productivity
takes center stage.
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“Understand the social network not as your new water cooler, but as your new production line”
Ginni RomettyIBM CEOMarch 2013
COLLABORATIVE ECONOMY
SOCIAL MEDIA
SOCIAL BUSINESS
DIGITAL TRANSFORMATION
Social is not about cat content
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Trust PeopleBring customers and partners into the conversation
Empower PeopleWork with anyone, anytime, anywhere, even offline
Engage PeopleFilter out the noise, illuminate ideas
Extend TechnologyEasily integrate existing and new applications and capabilities
IBM Connections – a platform for social business
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Transforming the workplace from push to pull:It‘s not information overload. It’s filter failure
“You will need to know this sometime, so I will send it to you now”
“…and me”
“…and me”
“…and me”
“…and us, too” “I know I can discover what I need, when I need it”
“We share what we know”
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At home, I check my e-mail and appointments on my smartphone. I share a status update about my travel to Essen and the topic of my presentation on Connections.
7:30 AM
8:00 AMWhile driving to the train station I participate in a video conference via smartphone and hands free kit, which for
me is an audio conference as I am driving.
On the train l check my Connections updates and find a brand new study. I add these slides to my presentation, upload it to Connections and share it with my team.
8:50 AM
10:30 AM Presentation in a customer workshop.
Taxi ride to the IBM location. A colleague saw my status update. Since he is also in Essen he asks for a quick meeting. I find his contact via the Expert Locator app on the Smartphone.
12:00 AM
1:00 PMIBM Location: Discussion of the project goals. Meeting minutes are captured in an Activity in Connections and
shared with the team.
3:00 PM Driving home by train. Working on a new presentation on my tablet using IBM Docs. No WLAN on the train, therefore the sync will only happen later at home.
6:30 PMAt home I have dinner with my family. Afterwards a walk in the park enjoying spring in Munich (completely offline).
9:00 PM Back home I participate (as an exception) in a conference call with US peers from my laptop, who demonstrate some new cool product features.
How I work today
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Then and now: New way of thinking and working
Keep knowledge vs. share
Org. Chart vs. agile
CC-mails vs. networks
Silo vs. crowd
15 © 2014 IBM Corporation
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy
The social universe is full of business opportunities
18%72%8% 3%No way of assessing Failed Me
tSurpassed
Increase employee productivity
Increase customer loyalty and advocacy
For many organizations, collaboration is the social entry point – and frequently these capabilities are deployed via mobile
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• Start with collaboration: it’s the most commonly deployed ambition
• Deploy via cloud to scale capabilities
• Make these apps more accessible via mobile
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy
Increase employee productivity
Optimize workforce talent
For equipping the workforce, social capabilities, such as recruiting, often include heavy involvement from the CHRO
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• Make social a key component of your recruiting strategy
• Drive employee adoption of these social apps through training
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy
No way of assessing Failed Met Surpassed
11%80%7% 2%
Increase customer loyalty and advocacy
Increase sales
Organizations are working to understand and engage customers, but most are not yet using that data to influence key engagement decisions
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• Harness social data to influence marketing decisions
• Create a formal customer engagement strategy – it’s essential
• Communicate benefits of social by disseminating successful use cases
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy
No way of assessing Failed Met Surpassed
24%69%5% 2%
Optimize workforce talent
Increase employee productivity
When it comes to communities, expertise location and crowdsourcing, organizations often rely on employee evangelists to help spread the word
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• Leverage employee evangelists to develop and maintain communities
• Don’t underestimate the importance of mobile-enabled social apps
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy
No way of assessing Failed Met Surpassed
19%77%2%2%
Reduce costs Increase sales
The most advanced ambition involves embedding social in business processes such as accounting and the supply chain
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• Plan ahead – this is the most challenging ambition
• Embed social ways of working into business applications
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy
No way of assessing Failed Met Surpassed
20%76%5%
Learning from the best in classBest practices in becoming a social business
50% faster to market, most profitable
Engaged employees and new processes
Most collaboration done away from HQ
Ideation – 8 GTM strategies worth B’s
Business Process from 40 to 6 days
Drive culture with Social Business
Evonik: „Closed pilot? Never again!“The beginning was slow and the project almost failed. The full power of collaboration could only be unleashed when opening the system to every employee.
Cool place to work = competitive advantageWhen communicating with branches social collaboration has completely replaced e-mails. Multilogue instead of monologue!
Wifi + iPad = Social Intranet
External engagement with pre-hiresEven before starting your job at IBM new hires are welcomed, onboarded and included into the community. Here they can engage with colleagues and get information.
110 Mio. $ saved in IT-SupportWhen Macs were not supported by the IT department users helped themselves by networking and collaborating. After our Apple partnership the community has become a strategic pillar.
What the future holdsWhere will digital transformation be 5 years from now?
Social IntranetSocial will integrate deep into the digital ecosystem, creating a seamless user experience. More good news: ThyssenKrupp is already on track.
Omnichannel and mobile firstSmartphone and tablets will oust laptops as the sole business machine. Enterprise apps and mobile infrastructure strategies are on the rise.
Analytics and GamificationSocial will become more relevant when the its personal impact can be measured. My internal digital eminence will advance my career and offer exciting project opportunities.
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E-mail? You are so 2014.The concept and usage of e-mail will change. Business communication will become more real-time and social. Systems will become smarter in focussing on things that matter to you most.
Less searching more findingAnalytics and cognitive computing will mine the amounts of data. Instead of searching through the clutter, systems of engagement will point us to the right information at the right time.
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Questions?