social commerce for small business
DESCRIPTION
How community engine helps small business connect, communicate and transact online.TRANSCRIPT
“We need to ensure that [the internet]
is a fair place and does not become a
place where big business can use their
power to unfairly dominate sales.”
~ Council for Small Business Organisations Australia (COSBOA)
Monday, 20 August 2012
of Australian small businesses
still don’t have a website
36%64%
Source: MYOB Insights
Monday, 20 August 2012
2010 2011 2012 2013
$27b$30b
$33b $37b
Source: Forrester Research
Yet Aussies are spending more
than ever online.
Online retail expenditure
Monday, 20 August 2012
62% of the population use social
media...
Source: Sensis, May 2012
...while only 27% of small businessesuse it to talk to them.
Monday, 20 August 2012
BUT, traditional social networks are primarily for private use
Connect with Family / Friends
Connect with Business
0 25 50 75 100
94%
22%
Source: Sensis May 2012
Monday, 20 August 2012
community engine is the social marketplace,
where businesses and their customers
connect, communicate and transact online.
Monday, 20 August 2012
Small business marketing online -what do you really get out of it?
Monday, 20 August 2012
Attention
Relationships
Paying Customers
AdvertisingSocial Media eCommerce
The social marketplace:group buying
Monday, 20 August 2012
Things I buy
Stuff that 'people like me' like
and buy
Stuff I like Recommendations,(not advertising)power the social
marketplace.
Monday, 20 August 2012
CONNECT
Manage customers / contacts
Invite existing and new customers to keep in touch
Get recommended to relevant new customers
Monday, 20 August 2012
COMMUNICATE
Communicate regularly with customers to increase retention and repeat business
Manage contacts easily from your business profile
Post news, offers, notices, events and photos to keep your customers informed and engaged
Monday, 20 August 2012
TRANSACT
Create and sell offers, memberships
Offers are recommended to relevant potential customers
No fees until you transact
Monday, 20 August 2012
✓ Increase your membership offering to existing members
✓Grow the membership of your chamber or industry association
✓Be the champion of e-commerce and online marketing for your members
Channel Partnership program
Monday, 20 August 2012
Your members receive: ✓Exclusive member incentives on
communityengine.com.au
✓Social commerce workshops for members
✓Prioritised member access and support
Channel Partnership program
Monday, 20 August 2012
