social commerce megatrends jan 2011 present at the nrf
DESCRIPTION
Presentation on social commerce megatrends given at the National Retail Federation 2011 - the biggest retail show.TRANSCRIPT
![Page 1: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/1.jpg)
Social Commerce megatrends 2011by Henrik von Scheel
![Page 2: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/2.jpg)
16 Social Commerce mega trends
![Page 3: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/3.jpg)
# 1. Audience will be in control
![Page 4: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/4.jpg)
# 2. Monitoring gets even more important
![Page 5: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/5.jpg)
# 3. Engaging customers will be a challenge
![Page 6: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/6.jpg)
# 4. Community managementis important to engage people
![Page 7: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/7.jpg)
# 5. Social media and personal communications will be mobile
![Page 8: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/8.jpg)
# 6. One social networkto rule them all
![Page 9: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/9.jpg)
# 7. Integratingwebsites with social technology
![Page 10: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/10.jpg)
# 8. Social Commerce is next to blow up
![Page 11: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/11.jpg)
# 9. Location! Location! Location!
![Page 12: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/12.jpg)
# 10. Measuring results! (ROI)
![Page 13: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/13.jpg)
# 11. Social media integrated with other marketing activities
![Page 14: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/14.jpg)
# 12. Brand is customer experience
![Page 15: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/15.jpg)
# 13. Marketing will hit mobiles big time
![Page 16: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/16.jpg)
# 14. Personal messaging will move to social networks
![Page 17: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/17.jpg)
# 15. Campaigns spanning from offline to social.
![Page 18: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/18.jpg)
# 16. The home pagewill be a social network
![Page 19: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/19.jpg)
Summary Seven key pointers for 2011
1. Experiment – Start selling on social platforms
2. Add mobile (sharing) into your social mix
3. Implement social plug-ins e.g. like on facebook
4. Up-sell with review and recommendations
5. Integrate chat so friends can shop together
6. Make your website a social flagship
7. Bring your offline brand experience online
Get YOUR own 1-on-1 social commercesession @: [email protected]
![Page 20: Social commerce megatrends jan 2011 present at the NRF](https://reader034.vdocuments.net/reader034/viewer/2022051611/54b524a54a7959902c8b45c5/html5/thumbnails/20.jpg)
About the Author
Twitter: von_scheel
email: [email protected]
LeadingAdvisor onStrategy
Investor
Social commerce
EXPERTMaking money with social
media ! ! !