social commerce - show me the money
DESCRIPTION
Et oplæg om sociale medier og e-handelTRANSCRIPT
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Social Commerce
Show me the money
Kommentarer: @petersvarre Præsentation: Slideshare.net/petersvarre
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Fra kravlegård til mainstream
På 5 år
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Kilde: socialsemantic.eu
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Skindet bedrager
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Vi er stadig social media amatører
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Kilde: socialsemantic.eu
Vi snakker mere end vi handler
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Kilde: socialsemantic.eu
Vi mangler klare strategier
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Kilde: socialsemantic.eu
Vi tror at de er (gamle) medier
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Time to get serious!
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Vi er alle blevet medier!
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2 konsekvenser
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Deportalisering
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Transparens
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Konsekvenser for
e-handel
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Din produktside er din forside
Hvor er jeg?
Vis mig mere af det
samme
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Folk er ligeglade med om du er producenten
Hvor er produkt-
anmeldelserne?
Hvordan kan jeg tale med
andre brugere om dette produkt?
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Salget/markedsføringen foregår hvor kunderne er
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Salget/markedsføringen foregår hvor kunderne er
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Kundeservice bliver salg/markedsføring
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Folk skal have mulighed for at købe overalt!
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Også på deres foretrukne sociale netværk
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Sociale medier bliver deportaliserede
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Hvor er mine
venner?
Hvad har mine
venner købt?
Kunne mine venner lide
det, de købte?
Sociale medier bliver deportaliserede
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Folk vil tale med dig om dine produkter
Og hinanden
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(Nogle gange) vil folk gerne vide hvem du er…
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Folk vil gerne forbedre dine produkter
Brug kevlar her, så de ikke bliver
slidt af skistøvlerne
Ekstra-beskyttelse til knæene for klatrere
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Folk vil skabe deres egne produkter
Jeg skaber derfor er jeg!
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Det handler om, at vi alle er blevet medier
Social commerce handler ikke om, at lave en Facebook side!
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