social commerce the opportunity for brands

37
Social Commerce 1 The Opportunity for Brands Dr Paul Marsden Social Media Strategist Syzygy Group [email protected]

Post on 17-Oct-2014

18.413 views

Category:

Business


0 download

DESCRIPTION

A short presentation opportunities in social commerce opportunities for brands - with examples from Levi's, Disney, P&G, Starbucks, Dell, Diesel

TRANSCRIPT

Page 1: Social commerce the opportunity for brands

Social Commerce

1

The Opportunity for Brands

Dr Paul MarsdenSocial Media StrategistSyzygy Group

[email protected]

Page 2: Social commerce the opportunity for brands

2

Social Commerce

WHATSO WHAT

WHAT NOW

Page 3: Social commerce the opportunity for brands

3

Social Commerce

WHATSO WHAT

WHAT NOW

Page 4: Social commerce the opportunity for brands

4

Social Commerce

“Selling with Social Media”

Page 5: Social commerce the opportunity for brands

4

Social Commerce

“Selling with Social Media”

Social commerce: Subset of electronic commerce that involves using social media* to assist in the online buying and selling of products and services.

* online media that supports social interaction and user contributions,

Page 6: Social commerce the opportunity for brands

5

What: “Social commerce is the concept of word of mouth applied to e-commerce”

Page 7: Social commerce the opportunity for brands

6

What: Two Kinds of Social Commerce1) social media on e-commerce platforms

Page 8: Social commerce the opportunity for brands

7

What: Two Kinds of Social Commerce2) e-commerce on social media platforms

Page 9: Social commerce the opportunity for brands

8

What: Six Basic Toolsets

Page 10: Social commerce the opportunity for brands

9

1. Ratings & Reviews

Page 11: Social commerce the opportunity for brands

10

2. Social Shopping

Page 12: Social commerce the opportunity for brands

11

3. Referrals & Recommendations

Page 13: Social commerce the opportunity for brands

12

4. Forums & Communities

Page 14: Social commerce the opportunity for brands

13

5. Social Media Optimization

Page 15: Social commerce the opportunity for brands

14

6. Social Ads & Apps

Page 16: Social commerce the opportunity for brands

15

Social Commerce

WHATSO WHAT

WHAT NOW

Page 17: Social commerce the opportunity for brands

16

Social Commerce

WHATSO WHAT

WHAT NOW

Page 18: Social commerce the opportunity for brands

17

So What:1) Monetize your social media investment

Page 19: Social commerce the opportunity for brands

18

So What:2) Solve your problem of social media ROI

conversations

don’t ring cash

registers

Page 20: Social commerce the opportunity for brands

19

So What:2) Solve your problem of social media ROI

conversations

don’t ring cash

registers

ROI = Money in - Money Out

i.e. it’s a business metric

Page 21: Social commerce the opportunity for brands

20

So What:3) Gather market insight

Page 22: Social commerce the opportunity for brands

21

So What:4) Boost e-commerce sales (traffic, conversion, order value)

Page 23: Social commerce the opportunity for brands

22

So What:5) Improve customer loyalty by enhancing user experience

Page 24: Social commerce the opportunity for brands

23

So What:6) Activate word of mouth (referral) value

Page 25: Social commerce the opportunity for brands

24

So What:7) Differentiate yourself from the competition

Page 26: Social commerce the opportunity for brands

25

Social Commerce

WHATSO WHAT

WHAT NOW

Page 27: Social commerce the opportunity for brands

26

Social Commerce

WHATSO WHAT

WHAT NOW

Page 28: Social commerce the opportunity for brands

27

Page 29: Social commerce the opportunity for brands

28

What Now? There is no rule book - you get to create the future!

Page 30: Social commerce the opportunity for brands

29

What Now? Not rocket science: Social commerce is about people not technology

We♥ Social

Page 31: Social commerce the opportunity for brands

30

What Now?Deploy the LEAD strategy

ListenExperimentApplyDevelop

Page 32: Social commerce the opportunity for brands

31

LISTEN - social media monitoring and competitor monitoring - how are others using social commerce?

Page 33: Social commerce the opportunity for brands

32

EXPERIMENT trial a number of low cost/effort pilot tests. Create ROI models

Page 34: Social commerce the opportunity for brands

33

APPLY learnings with a creative solution based on what works and that fits your digital strategy

Page 35: Social commerce the opportunity for brands

34

DEVELOP constantly evolve to beat user expectations - deliver “joy of use” with new insights and technology

Page 36: Social commerce the opportunity for brands

35

“It’s not the strongest that survives. Nor the most intelligent. It’s the one most adaptable to change”