social commerce. the perfect match
TRANSCRIPT
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THE PERFECT MATCHSOCIAL MEDIA & E COMMERCE
Twitter: @davidwayneikaCEO LintasBerita.com /Sr.VP Merah Putih Inc.
S O C I A L
MME
RCE
C
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SOCIAL COMMERCE
DEFINEDSubsetofEcommercethat
usesSocialMedia,onlinemediathatsupportssocial
interac,onanduser
contribu,ons,toenhance
theonlinepurchase
experience
Or in simpler definition…… (courtesy: IBM)
The concept of
WORD OF MOUTHapplied to E
Commerce
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Is SOCIAL COMMERCE Trend?
Social Commerce is a
TRANSFORMATION
“Just like e Commerce transform Retail,
Social Media will transform E Commerce by changing people’s expectation”
Social Commerce Summit, 2010
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COMMERCE = SOCIALP2P, EngagementCommerce has always been social. People like to trade,transact with other people
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FundamentalmistakeE COMMERCE
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REWIND
Social Commerce is NOT new
1994Firsteverrecordedecommerce
transac<on.Amazon.cominvited
customerstopublishra<ngs,reviewof
productstheypurchased
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2 SOCIAL COMMERCETYpES
CONNECT WHERE
CONSUMERSHOP
SHOP WHERE
CONSUMERCONNECT
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CONNECT WHERE
CONSUMERSHOP
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CONNECT WHERE
CONSUMERSHOP
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CONNECT WHERE
CONSUMERSHOP
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SHOP
WHERECONSUMERCONNECT
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3STEPS
PROCESSToStartYourSocialCommerce
• Integrate Social Media into yourMarketing Campaign
• Make existing Marketing Collateral Social
• Engage with your existing customers
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6SOCIAL COMMERCE
Elementssyzygy.net/ Paul Marsden
Socialshopping
Forums &communities
Ratings &reviews
Social mediaoptimization
Recommendations & referrals
Social ads &apps
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6SOCIAL COMMERCEelements
#1Social
shopping
• Social Media Stores"
• Group Buying"
• Co Browsing"
• Group Gifting"
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6SOCIAL COMMERCEelements
#1Social
shopping
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6SOCIAL COMMERCEelements
• Customer Reviews"
• Expert Reviews"
• Sponsored Reviews"
• Customer Testimonials"
#2Ratings &
reviews
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#2Ratings &
reviews
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6SOCIAL COMMERCEelements
• Social Bookmarking"
• Wishlist"
• Galleries Bookmarked"
• GiftList"•
Referral Programs"• Social Recommendations"
• iTunes"
• Amazon.com
"
#3Recommendations & referrals
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6SOCIAL COMMERCEelements
#3Recommendations & referrals
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6SOCIAL COMMERCEelements
#4
Forums &communities
• Q & A Forums"
• Retail Blogs"
• Customer Communities"
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6SOCIAL COMMERCEelements
#4
Forums &communities
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6SOCIAL COMMERCEelements
• News Feeds"
• Twitter"
• Facebook"
• Deal Feeds "
• #1 reasons customer connect"
• Media Sharing"
• Will It Blend? - Blendtec"
#5
Social
mediaoptimization
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6SOCIAL COMMERCEelements
#5
Social
mediaoptimization
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6SOCIAL COMMERCEelements
• Social Ads"
• Social Apps"
• Shop Widgets"
#6
Social
Ads &applications
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6SOCIAL COMMERCEelements
#6
Social
Ads &applications
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6SOCIAL COMMERCE
elements
Socialshopping
Forums &communities
Ratings &reviews
Social mediaoptimization
Recommendations & referrals
Social ads &apps
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Does it make sense ?
YES
Marketing
Presence
Social Psychology
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6Style of thinkingSOCIAL psychology
1. Social Proof – “Follow The Crowd”
2. Authority – “Follow The Authority”
3. Scarcity – “Scarce Stuff is Good Stuff”
4. Liking – “Follow Those You Like”
6. Reciprocity – “Repay Favors”5. Consistency – “Be Consistent”
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The Wise man learns by
the experience of others; Afool learn by his own.DCUsing Social Intelligence tomake smart shopping decisions
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In SOCIAL COMMERCE
3 C onnectiononversation
onversion
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C o N V E R S A T I O N
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C o N V E R S I O N
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C o N V E R S I O N
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C o N V E R S I O N
Visitors/Traffic
Transac,ons
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What it means
To :
consumers commerce usiness
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What it means
To :business
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What it means
To :consumers
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Lets recap
2SOCIAL COMMERCETYpES
3 C
6SOCIAL COMMERCEelements
Socialshopping
Forums &communities
Ratings &reviews
Socialmedia
optimization
Recommendations &
referrals
Social ads &apps
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Video material :• IKEA Facebook Campaign"
• DIESEL Cam – Store Campaign"
• Leviʼs Friend Store"• DELL – Swarm, Share, and Save"
• Will It Blend – iPad version"
All source: Courtesy of You Tube"
More Source from this presentation: www.socialcommercetoday.com"
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@davidwayneika