social commerce: trading real world currency for virtual currency

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SOCIAL COMMERCE: Real World Currency Spent Acquiring Virtual Currency CONTACTS [1] [email protected] +1(888)559-1159 ext 3 [2] [email protected] +1(888)559 1159 ext 4 1 Thursday, 15 March, 12

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Page 1: Social Commerce: trading real world currency for virtual currency

SOCIAL COMMERCE: Real World Currency Spent Acquiring Virtual Currency

CONTACTS[1] [email protected] +1(888)559-1159 ext 3[2] [email protected] +1(888)559 1159 ext 4

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Digital  Explosion2

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Top Internet Markets

*

(Source:  Morgan  Stanly  Research  2010)

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• Digital can be anything – it’s a blank slate made up of people and time– it’s an easily reconfigurable approximation of real life

(because it is real life)• Congregational spaces are big with young mothers

(20-34)– Online music, video communities– These ‘hang spaces’ can offset costs by selling ad space

• (ex. viva-radio.com for American Apparel)• Bring real world excitement to the web (Baja race)• Bring online social experiences to the real world

(Driving by remote control)

Digital thinking

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• Twitter now has 200m users generating 65m tweets per day.

• Linkedin has over 150m members worldwide. 

• Facebook has in excess of 800 million active users on global basis.

• Flickr now hosts more than 4bn images. 

• Wikipedia currently has in excess of 20m articles.

Some Stats

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• Life is online– Canadians spend over 63 hours online per week!

• 30@Home, 23@Work, and 10 On the go

• Control free digital artifacts are king

• IRL – geo aware mobile and social will blur the line between online and ‘In Real Life’

• Scalable micro targeting

• Mobile will soon be bigger than desk/home computers

Thoughts

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287% CTR for links shared on Facebook– For each share, ~3 new people visit

• If more than 1 in 2.87 share again, it goes viral

1904% CTR for links shared on Twitter– For each share, ~20 new people

visit!• If more than 1 in 19 share again, it goes viral

Some viral numbers

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Breakdown  of  viral  CTR  origin.  60%  of  inbound  links  in  large  test  group  came  from  social  –  91%  from  email  and  social  combined.  

–socialtwist  Aug  10’

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Because people are the medium of your message, success in digital is very sensitive to good execution –

More numbers… (in chart form)

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• Online commerce power house.

• The idea is not new but giving it legs through things like apps and the ability to share deals with friends makes the whole sector spread faster.

• Expect this to continue in a big way over the next couple of years with copy cat services and the big players rolling in to more territories and rolling out better and more extensive deals.

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• Aardvark was conceived as the first Social Search engine - a way to find people, not web pages, that have specific information. It collectivizes peoples’ knowledge and gets people to spread it through social media.

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• Facebook have been dipping their toes in to the credits system of micro payments over the last 6 months by giving users free credits to help them get used to the system as well as doing a massive deal with Zynga to add the credits to their games.

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• On WOW players can buy a ton of virtual gold for $10. ‘Sweat-shops’ in china solely employ people to build characters up to levels where they can be sold in the real world for excesses of $2000.

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ABOUT Ten Thousand Inc is an Internet Strategy and Implementation Boutique that views the internet as [1] an uber business-toolbox, [2] an innovative sales & marketing channel, and [3] a critical customer loyalty and advocacy engine.

SOME CLIENTS [1] British Airways [2] Expedia [3] Knightsbridge [4] Macquarie Bank

WHY [1] Staff have +10,000 hours of relevant Internet & Business experience ensuring bleeding-edge Internet solutions. [2] Solutions are highly measurable and are accompanied by transparent actionable analytics. [3] Higher returns on internet-spend are demanded by clients and delivered by TenThousand.

PRACTICES [1] Social Media: Monitoring, Influencing and Management. [2] Search: Prospect/Lead Generation, Qualification and Conversion. [3] Customer: Profitability Growth, Journeying, Loyalty, Advocacy. [4] Business: New Sales Channels, New Markets, New Online Businesses.

CONTACTS[1] [email protected] +1(888)559-1159 ext 3[2] [email protected] +1(888)559 1159 ext 4

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