!!!!!Bournemouth University Media School 2013-2014 !!BA Marketing, BA Public relations, BA Advertising and Marketing communications !Unit: Social Communications !Tutors Richard Scullion Tel 01202 965350 rscullion@bournemouth.ac.uk Room W428 !Anna Feigenbaum Tel 01202 963791 af@bournemouth.ac.uk Room W431b

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Unit title Social Communication !Level H !Credit value 20 !(ECTS equivalent credit value) !!PRE-REQUISITES AND CO-REQUISITES !None beyond completing levels C and I successfully !Rationale

At its core social communications in this unit is defined as the use of communication

that has some form of social action as its primary purpose. In essence the unit focuses

on organizations, groups and individuals who might be considered at the margins or

fringes of mainstream society – particularly in relation to commercial marketing and

communication activity. It is designed to help students gain understanding of the

pertinent issues they face, to then reflect on these in order to gain empathy and so be

in a better position to develop communication strategies and campaigns for, or to,

such groups. As way of illustration the kinds of groups/organizations and issues we

are talking about range from promoting the arts through to defending human rights,

from governmental public information campaigns (i.e. healthy lifestyles) to trade

unions. Societal groups may include; travellers and Gypsies, the disabled, prisoner

families, gay lesbian and transsexuals, the poor, communities who are resisting

displacement, those with mental illness, sex workers, unemployed, immigrants, low

paid/ exploited workers, homeless........and others you may have a particular interest

in.

!Linkages with other units !The links will be implicit – in most cases you will be able to use your understanding of advertising, public relations and marketing promotion gained from other units – but crucially only when appropriately adapted to the unique circumstances of an essentially non commercial environment. !

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!!!!AIMS !

1. Develop a critical understanding of the qualities and characteristics of what might broadly be called ‘not-for-profit’ organizations that makes their communications unique. Specifically communication practices that shape social issues and influence social and group identity

2. Gain an appreciation of the major perspectives and theoretical paradigms in the social communication not for profit literature and be able to relate this to communication issues

3. Evaluate the role of marketing communications in the current practice of not for profit organizations !!!

INTENDED LEARNING OUTCOMES !Having completed this unit the student is expected to: !!

1. Engage critically with the major intellectual perspectives in the area of not for profit communications

2. Assess a range of current practices that not for profit organizations employ to get their message(s) to their stakeholders

3. Develop the skills and empathy required to be able to offer appropriate communication strategies to the not for profit sector !!

LEARNING AND TEACHING METHODS !Lectures and seminars will draw on best practice and case studies. Current practice will be integrated into this unit through monitoring of, and contact with, various parts of the not for profit industry. This association ensures that our students get the optimum balance between practical skills and a solid academic foundation. In this unit students will be expected to make a valuable contribution to the seminars through leading discussion topics via prepared reading of both academic work and relevant material produced by organizations that practice (or could/should practice) social communications. !!!!!

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!!!!!!ASSESSMENT !Summative Assessment This unit will be assessed by 100% coursework, up to an equivalent of 5,000 words, which will address all learning outcomes. !!Assignments This unit is assessed by two pieces of work (each contributing 50% of the total unit mark). !Assignment one: !!!The Media School

Coursework Assignment Brief

H

BAAMC/ BAPR/ BAMC Level

Social Communication

!Title of Brief: Tackling a societal issue

This assignment is a formal element of coursework worth 50% of the overall unit mark (Each piece of coursework may vary according to the unit)

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THE BRIEF !!Your job is to respond to a brief from an organisation who deal with a marginalised issue and margainalised individuals and groups who often have very little voice in society. The full briefing takes place in week 5 of this semester. At this stage all we can tell you is that the organisation operates in the area of ‘mental health’ issues. This general and insightful article is worth reading in preparation. !http://shm.oxfordjournals.org/content/14/2/267.short !The assignment is to be completed in pairs. This assignment tests for ILO 2 and 3. You are, in effect, going to act as an independent social communications consultancy advising this organisation – full details revealed in the live briefing in week 5. !In order to be fully prepared to respond to the brief being given in week 5 you should familiarize yourself with the following process which we require each pair to complete in order to respond well and achieve the best they are capable of in this assignment. !1. Make efforts to understand the overall context that the ‘organisation’ you are consulting on faces – This can be done at two levels Macro = mental health in general, and Micro = the specific organization you are responding too (which you will know in week 5) i.e. their goals, problems, how they operate and are organised, what matters most to them, how they currently communicate internally and externally. What perceptions and attitudes do the public and other stakeholders hold of the institution? What media portrayals exist? Appreciation of the different and often complex types of stakeholders that exist and how these groups do/can influence this organisation. 2. Carry out appropriate and justified research (desk) to help uncover insights related to issues of marginality and voicelessness that will help you to complete task 3. 3. Select a key issue (or a few related issues) pertinent to at least one of the core stakeholder groups for this organisation (this offers your team the scope to focus on any aspect of mental health you see as most appropriate for the organization FROM A COMMUNICATIONS PERSPECTIVE). This must provide a clear focus for your communication recommendations. 4. Justify this selection (in point 3) based on at least the following: A. Importance from a societal perspective and B. the potential for communication to play an important role in ‘addressing’ the issue(s)/ problems(s). 5. Make communication recommendations (what objectives/ who would you target, what media channels/ what kind of message(s). Explain how these recommendations are likely to address the core issue(s) identified earlier and how your recommendations are borne out of the insight(s) you uncovered in point 2. The aim of these recommendations should be: Devising ways of communicating to breakdown the distance, distortion and ‘othering’ of the key issues this organisation faces. !SUBMISSION DETAILS !6. Devise and prepare any format of presenting/ communicating your ideas in a compelling manner with the aim of convincing the organisation that they should implement your communication recommendations. Include in this at least two actual designed and mocked-up piece of communication to illustrate the aesthetics, creative and tone of the communication you are recommending. Your pair has a maximum of 30 minutes to ‘present’. Full details if the exact day, time and place for

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!!!Marking Criteria - for assignment one !Each of the 4 criteria is weighted equally. !!!

• Professionalism: Enthusiasm and supportive dynamics of each team member. A Demonstration of your determination to convince the client organization that you understand and can help them with their communications. And have appropriate empathy with their aims and stakeholders. Attention to detail and the way the document is put together. !!

• Structure: A Logical and comprehensive structure. Sensible linkages made between each presenter/ section, appropriate pace of delivery flows. Easy to read/understand and any complexities are well explained. !! !!

• Analysis: Depth of understanding the organization, its problems, opportunities and priorities. Clarity of insight(s) gained from your research and justification for the research you decided to carry out. An ability to link this analysis to communication outputs showing empathy for the voiceless group(s) you are trying to help. Focus on the most important points in the presentation itself so that a clear sense of what the communication campaign platform is and why you believe it is the best solution. !

• Plan: How well your communication recommendations are linked to / address the important issues that arose in your analysis. Clear sense that you understand the appropriateness of your recommendations with regards to the nature of the organization and its stakeholders. !

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DEADLINE !Hand-in: The have to change to fit all pairs into this week. You should hand in your report at the same time as your ‘presentation’. !Your feedback and mark for this assignment will be provided on Week of January 6th 2014

HELP AND SUPPORT !A full briefing takes place in week 5 of term i.e. week commencing 28the normal seminar session – full details of the organisation you will be working for will take place at this time.

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!!Assignment two: Select one of the following titles and write a scholarly informed essay in response. This is to be completed individually. !

• You must acknowledge your source every time you refer to others’ work, using the Harvard Referencing system (Author Date Method). Failure to do so amounts to plagiarism which is against University regulations. Please refer to www.bournemouth.ac.uk/library for the University’s guide to citation in the Harvard style.

• Students with Additional Learning Needs may contact Learning Support on www.bournemouth.ac.uk/disability_support.

• General academic support is available via the Academic Skills community on myBU. • Additional support is provided by the School. International postgraduate students should contact

Marian Mayer, to make an appointment. They are both based in W218. • If you have any valid mitigating circumstances that mean you cannot meet an assignment

submission deadline and you wish to request an extension, you will need to complete and submit the Mitigating Circumstances Form for consideration to your Programme/Framework Administrator together with appropriate supporting evidence (e.g., GP note) normally before the coursework deadline. Further details on the procedure and the mitigating circumstances form can be found at www.bournemouth.ac.uk/student/mitigating. Please make sure you read these documents carefully before submitting anything for consideration.

Disclaimer: The information provided in this assignment brief is correct at time of publication. In the unlikely event that any changes are deemed necessary, they will be communicated clearly via e-mail and myBU and a new version of this assignment brief will be circulated.

!!The Media School

Coursework Assignment Brief

H

Level

Social Communication

!Title of Brief: Scholarly essay

This assignment is a formal element of coursework worth 50% of the overall unit mark (Each piece of coursework may vary according to the unit)

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THE BRIEF !Select one of the following titles and write a scholarly informed essay in response. This is to be completed individually. !Choose ONE !

A. Marketing communication contributes to large sections of the UK population having little or no voice. Assess this statements merit. Draw from relevant theory and use contemporary examples to illustrate your arguments. You may wish to focus on one specific aspect of marketing communication and once specific group with little/no voice if you wish – please make this clear in your introduction. !

B. We live in a communicative culture yet the voice of many groups is rarely heard and many individuals feel mute. In what ways might social communications best address this situation? Draw from relevant theory and use contemporary examples to illustrate your arguments. You may wish to focus on one specific aspect of social communication and one specific group with little/no voice if you wish – please make this clear in your introduction. !!

C. A social communication plan with the aim of giving voice to a marginalised group often requires different techniques and methods than commercial communication. Assess this statements merit Draw from relevant theory and use contemporary examples to illustrate your arguments. You must not choose an organisation working in the same sector as your assignment 1 project – if in doubt ask. !

This assignment tests all three ILO’s !Marking Criteria - for assignment two (50% of unit mark) !!• Deep reading on and around the subject & effective use of relevant literature (30%) !• Integration of theory into your body of work (20%) !• Use of contemporary examples that illustrate points you are making (10%) !!• Evidence of critical analysis over mere description, quality and coherence of your central

argument(s) (30%) !• Logical structure, professional presentation, appropriates referencing and standard of English

(10%) !

SUBMISSION DETAILS !An academic essay underpinned by scholarship is required of 2,500 words (including tables and quotes). A leeway of 10% either way is allowed BUT NOTE THAT thereafter you will be penalised by 5 marks for each part of 50 words you are over or under. Hand in to the assignment room in Weymouth House.

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!!!INDICATIVE CONTENT

The notion of empathy in communications

Voice and voicelessness

Marginality

Stereotyping

Principles of social communication

Social engineering and the role of communications in it

Social and cultural capital

Key ethical challenges facing those undertaking social communication

!!DEADLINE Monday January 20the time to submit! Your feedback and mark for this assignment will be provided on Week of February 10th 2014

HELP AND SUPPORT !Week 13 teaching sessions are replaced by individual/pair tutorials about your chosen essay. You can book these with the tutor by signing up to the schedule on their office door. Half the students will be allocated to Richard and half to Anna for these tutorials – full details in good time for you to plan ahead. • You must acknowledge your source every time you refer to others’ work, using the Harvard

Referencing system (Author Date Method). Failure to do so amounts to plagiarism which is against University regulations. Please refer to www.bournemouth.ac.uk/library for the University’s guide to citation in the Harvard style.

• Students with Additional Learning Needs may contact Learning Support on www.bournemouth.ac.uk/disability_support.

• General academic support is available via the Academic Skills community on myBU. • Additional support is provided by the School. International postgraduate students should contact

Marian Mayer, to make an appointment. They are both based in W218. • If you have any valid mitigating circumstances that mean you cannot meet an assignment

submission deadline and you wish to request an extension, you will need to complete and submit the Mitigating Circumstances Form for consideration to your Programme/Framework Administrator together with appropriate supporting evidence (e.g., GP note) normally before the coursework deadline. Further details on the procedure and the mitigating circumstances form can be found at www.bournemouth.ac.uk/student/mitigating. Please make sure you read these documents carefully before submitting anything for consideration.

Disclaimer: The information provided in this assignment brief is correct at time of publication. In the unlikely event that any changes are deemed necessary, they will be communicated clearly via e-mail and myBU and a new version of this assignment brief will be circulated.

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Advocacy campaigns, NGO diplomacy, pressure groups and Justice

Media agenda and bias

The idea of gaining voice and being voiceless

Community and radical Media -voices from the ‘grassroots’

The Right to Know: Access to Information

Rhetoric, language and paralanguage

Advertising and public relations in the context of not for profit &

government communications campaigns

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Semester 1 –September 30 – January 17th – December 14th (13 weeks)

!Indicative Programme !There will be a single 2-hour lecture session every week where the tutor (and occasional guest speaker) will use it to introduce topics and concepts that should help you think about the core issues related to marginalised groups with little voice. There will also be a 2-hour seminar/workshop each week where a combination of mini tasks, case study, discussion. Each student has a total of 4 hours formal contact in this unit per week. !Note that week 6 (w/c November 4th) is a non-contact week (for all options) so there are no scheduled classes – use it wisely, we have purposefully scheduled the full briefing for assignment 1 to take place the week before this! Note that in week11 (w/c December 9th) student led assessed presentations will take place INSTEAD of the regular seminars. !Week Lecture Topic Seminar !!1. Sept 30 Introduction to unit Social engineering Voicelessness,, marginality Experiments & implications and ‘othering’ !2. Oct 7 Communication theory Social capital: Are we born with and Social Capital lots or little voice? !3. Oct 14 Speaking from Experience: What’s your standpoint?

Standpoints, Perspectives and Mapping how we see ourselves Social Communication and others

!4. Oct 21 Public communication campaigns Paralympics, the media and And N.G.O.’s disabled voice 5. Oct 28 On the Politics of Speaking Suffering ‘Others’

Plus live briefing for assignment 1 !6. Nov 4 No formal contact this week – use it in your pairs to start making progress on

responding to last weeks live briefing on the topic of mental health. 7. Nov 11 Market non-conformity & Marketing the problem not

Rejecting conventional consumption the solution? 8. Nov 18 Pressure groups & Unions Never mind the consumer what (A film will be shown) about the workers voice?

!9. Nov 25 Alternative Media & Writing with ‘Affect’

Marginalised Voices ! 10. Dec 2 Social Media and Social Digital Devices and the

Communication Reproduction of Empathy

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! 11. Dec 9 Assignment 1 – presentations and reports (exact day, time and location TBA) !!!!!12. Jan 6 Guest talk TBA Seminar replaced by you undertaking a live Experiment about ‘feeling marginalised’! !13. Jan 13 Dedicated to tutorials for assignment 2: the individual essays.

50% of students will be allocated to Richard and 50% to Anna. !!!!!!

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Week 1- What is social communication and why is it interesting/useful to study An introduction to the unit and some of the key theories that underpin it + starting to think about those with little or no voice + outlining the term ahead !Key Concepts: Social communication, social marketing, Human rights and equality, empathy, voice and voicelessness. Key reading: Synopsis of spiral of silence theory http://oregonstate.edu/instruct/theory/spiral.html !The hand out - Robillard, A. (1997) Communication problems in the intensive care unit, in Reflexivity and Voice, (Ed) Hertz, R. (1997) Sage !Seminar: The social engineering debate (with reference to some famous or infamous socio-psychological experiments) + the role of empathy in developing communications + experiencing voicelessness + introduction to the assignments & getting into small teams for assignment one. !‘Dated’ but fascinating readings about the experiments we observed in today’s seminar. !Asch, S. (1956) Studies of independence and conformity. A minority of one against a Unanimous majority. Psychological Monographs, No 70. !Milgram, S. |(1970) Obedience to authority: An experimental view. New York, Harper Collins. !Two of the many examples of socio-psychological experiments we will discuss ! http://www.prisonexp.org/documentary.htm !http://www.youtube.com/watch?v=iRh5qy09nNw&feature=related !Getting to appreciate ‘voicelessness’ !Short film about homeless = voice less !http://www.youtube.com/watch?v=EOYZuDRLTfE !Crime victims and voice !http://www.guardian.co.uk/world/2005/jan/11/law.ukcrime !Town without a voice..... !http://www.pressgazette.co.uk/story.asp?storycode=45148

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!!!Week 2 – Mass communication theory and practice: applied to social communications. Plus an introduction to the concept of Social Capital !A number of theories about how humans communicate will be explained and explored + you will be asked to consider how these might apply to the practices of social communication and to marginal groups and individuals who have little voice. !Key Concepts: Accommodation theory, Spiral of Silence, Expectancy (violation) theory, social pressure theory, Uncertainty reduction, attribution, cognitive dissonance, altercaasting (role-playing),relevance theory, compliance gaining. !Key Concepts: Social Capital, Cultural Capital, Habitus, Bonding and Bridging social relationships, !Key reading: Perloff, R. (2010) The Dynamics of Persuasion: Communication and Attitudes in the 21st Century. Routledge. Chapters 1 and 10 !Key reading: Putman, R. Bowling Alone: The collapse and revival of American community, chapters 6, 10 and 16 !McQuail, D. Mass Communication theory, Chapters 16,18,19 theories !Some useful starting points here too !http://www.utwente.nl/cw/theorieenoverzicht/ !http://upload.wikimedia.org/wikimedia/en-labs/5/51/Communication_Theory.pdf !http://www.peoi.org/Courses/Coursesen/mass/mass2.html !!Social capital – more valuable than money! http://www.getrichslowly.org/blog/2010/05/27/social-capital-more-valuable-than-money !Ethnic habitus and young children: a case study of Northern Ireland http://www.informaworld.com/smpp/content~db=all~content=a912605263 !!Seminar: Considering ways in which social capital has been lost and how it can be acquired by individuals and groups

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+ How does your own social capital influence your ability to communicate and be heard? !Poor Kids – in their own words (well sort of) !http://www.bbc.co.uk/programmes/p00hfbk4 !!http://www.bbc.co.uk/programmes/b011vnls !Habitus: A Sense of Place http://www.ashgate.com/isbn/9780754645641 !It’s a wonderful life – Hollywood film plot ...all about social capital http://www.imdb.com/title/tt0038650/plotsummary !But then so is The Godfather ..the dark side of social capital http://www.electronicbookreview.com/thread/criticalecologies/badabing !Project on connected communities http://www.thersa.org/projects/connected-communities !!!!!!!

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Week 3 – Speaking from Experience: Standpoints, Perspectives and Social Communication !Key Concepts: Standpoint Epistemology, Experience, Perspective, Communication across difference, mestiza consciousness, border/lands !Key reading: ‘Feminist Standpoint Theory’ IEP available at http://www.iep.utm.edu/fem-stan/ !Gloria Anzaldua (1999) ‘La conciencia de la mestiza/Towards a New Consciousness’ excerpt in Border/lands. Ann Arbor: Aunt Lute, pp. 77-91. available http://faculty.oxy.edu/ron/msi/05/texts/anzaldua-mestizaconsciousness.pdf !Key texts: Homi Bhaba Excerpt from “Introduction” Location of Culture http://prelectur.stanford.edu/lecturers/bhabha/location1.html !bell hooks (1990) Yearning: Race, Gender, and Cultural Politics. Boston: South End Press. Available http://content.ub.hu-berlin.de/monographs/toc/ethnologie/BV004406624.pdf !Sandra Harding, ed. (2004) The Feminist Standpoint Theory Reader. New York: Routeldge. Available http://cscs.res.in/courses_folder/dataarchive/textfiles/textfile.2012-02-24.1205832218/file !!Seminar: What’s your Standpoint? Mapping how we see ourselves and others - In seminar we will construct maps of how we see the world based on the concepts from lecture. We will use the mapping process to discuss how different perspectives shape communication and our capacity to feel for others. !Bring your notes from 3 on Speaking from Experience with you !!!

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Week 4 – Public & Government communication campaigns !The Government, through the Central Office of Information (COI), has consistently been the biggest advertiser in the UK for many years. The relationship between government and the PR industry is intimate –many top lobbyist and political advisors having started their careers in PR (including David Cameron). In this session we investigate the uses of public information campaigns asking about their efficacy, ethics, purpose (and possible hidden agenda). !Key Concepts: Power and the politics of voice & silence , stereotyping + Ideology and social engineering !Key reading: Rice, R. and Atkin, C (2001) Public Communication Campaigns. Sage. Dip into this book !+ look at this site about Government campaigns http://coi.gov.uk/ and http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511664113 !!!Seminar - C4 Paralympics: A case study. Hanging on the coat tails of greatness’ !

‘Yes, it’s nice that we also do something for them, they can be involved and feel part of society, you know...and the stadiums and all that can be used for the disabled para games and all’ !

Are the Paraympics simply a great sporting occasion or is there a brighter and darker side for the majority of disabled people who can’t run almost as fast as Bolt? !What will the legacy be? !Positive........ http://www.legacy-now.co.uk/ !Not sure…….. http://www.regen.net/resources/BigIssues/69048/fair-games-london-olympics-2012/ !Negative …… http://www.gamesmonitor.org.uk/node/911 !Why does the negative view seem less salient? !C4 coverage of the Paralympics: going for rating points or trying to change attitudes about disability? !http://www.telegraph.co.uk/news/uknews/7934909/Channel-4-launches-500000-search-to-find-disabled-presenters-for-2012-Paralympics.html !http://blogs.channel4.com/snowblog/paralympics-on-a-wheel-and-a-prayer/13418 !!We will get involved in looking at a real C4 Paralympics ‘research project’ staff and students in cmc have been carrying out. !!

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Week 5 - On the Politics of Speaking for Others !Key Concepts: solidarity, ’other’, empathy, spectacle of suffering, subaltern !Key Reading: Lilie Chouliaraki. ‘Distant suffering in the media’ Lecture based on the book (2006) Spectatorship of Suffering. London: Sage. http://www.lse.ac.uk/media@lse/study/pdf/ChouliarakiLSEPublicLectureDistantSuffering.pdf !Key Texts: Linda Alcoff ‘The Problem of Speaking for Others’ Cultural Critique, No. 20 (Winter, 1991-1992), pp. 5-32 available https://depts.washington.edu/egonline/wordpress/wp-content/uploads/2010/05/Alcoff-Reading.pdf !Gayatri Chakravorty Spivak. "Can the Subaltern Speak?" Marxism and the Interpretation of Culture. Ed. Cary Nelson and Lawrence Grossberg. Urbana: U of Illinois P, 1988. 271-313 available https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CDEQFjAA&url=http%3A%2F%2Fwww.mcgill.ca%2Ffiles%2Fcrclaw-discourse%2FCan_the_subaltern_speak.pdf&ei=gbcpUv6HLtLe7AbUhIDIBA&usg=AFQjCNH0igQGklvRrEVZpEjkptOqzw-dUA&sig2=PhvTxMdco8kUBnn_QeZh4A !Lilie Chouliaraki. (2006) Spectatorship of Suffering. London: Sage. Available http://www.open.ac.uk/researchprojects/iccm/files/iccm/Chouliaraki,%20Lilie%20(2008)%20-%20The%20Spectatorship%20of%20Suffering.pdf !!Material ‘What the eye can't see...’ Hamish Hamilton. The Observer. 3 August 2003 http://www.theguardian.com/theobserver/2003/aug/03/society !Human Rights Watch news releases http://www.hrw.org/news/list/40 !Physicians for Human Rights press releases http://physiciansforhumanrights.org/press/press-releases/ !Amnesty International press releases http://www.amnesty.org/en/for-media/press-releases !Save the Children news and comment http://www.savethechildren.org.uk/news-and-comment !Bernardos news http://www.barnardos.org.uk/news.htm !!Seminar: Suffering ‘Others’ – This seminar will explore questions around how the suffering of ‘others’ is represented in a variety of NGO and charity press releases. What are different techniques used to capture and share images and experiences of suffering? How do different representations function as they circulate through news media? What implications to they have for the people whose suffering they represent? Looking at press releases from major NGOs and charities that work on human rights abuses and suffering, we will compare differences and similarities in social communication strategies and look at how press releases get incorporated into news stories.

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!!!Week 6 –No class contact this week – independent working in pairs in assignment one !You  may  also  want  to  independently  read  about  ‘Vocabulary and language as accessing and denying voice’ !An example of a limited vocabulary!!! http://www.youtube.com/watch?v=I9LLZJFBWdc !Many 'change accent to get ahead’

http://news.bbc.co.uk/1/hi/business/7843058.stm !Paralanguage game http://www.esl-lab.com/para.htm !Body Language: How good are you interpreting it? http://www.youtube.com/watch?v=gpiUohPPyks&feature=related ! ! Week 7 – Market non-conformity: Anti-capitalist or escapism? !A look at various ways in which individuals and groups resist and reject the dominance of the market: from voluntary simplifiers and ‘Freegans’ to ‘Adbusters’ and anti-capitalist protest groups. A threat or friend to the marketing industry and how has it responded? !Key Concepts: ‘having and being’, Voluntary simplifiers, sustainable and green consumption, green-washing, downsizing, neo-liberal hegemony, escaping the market, alternative ‘consumer’ lifestyles, ‘situationalists. ’ Key reading:, Cohen and Taylor Escape Attempts the theory and practice of resistance to everyday, chapter 1 or Shankar, A. and Fitchett , J (2004) Having, Being and Consumption, Journal of Marketing Management, Vol 18, Issue 5/6 Or McDonald, S. et al (2006) Towards sustainable consumption: Researching Voluntary Simplifiers. Psychology and Marketing, Vol 23 (6) !!!Seminar: Marketing the problem not the solution? !

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Reflecting on issues form the guest talk about marketing to the poor !Should we make efforts to persuade people to want to be involved in so-called ‘good’ consumption and to reject wasteful & potentially harmful consumption? !What makes us vulnerable consumers and what can be done to reduce such situations – are there downsides of avoiding vulnerability as a consumer? !How corporate branding has taken over America – (and so why marketing needs transforming) http://www.guardian.co.uk/books/2010/jan/16/naomi-klein-branding-obama-america !Starbucks: the marketing of ethics (so is the transformational?) http://www.tradingvisions.org/content/starbucks-marketing-ethics !Applying a model to generate ‘better’ consumption – does it? !Key reading:, Csikszentmihalyi, M .(2000) The Costs and Benefits of consuming, Journal of Consumer Research, Vol 27: September – access it with this link http://www.journals.uchicago.edu/doi/pdf/10.1086/314324 !!Do you know any shopaholics – is it fun or a serious problem? !On-line support group for over-spenders http://www.donotgiveup.net/S.T.O.P.htm !Shopaholics Anonymous! http://www.shopaholicsanonymous.org/ !A video case study http://www.theshulmancenter.com/Secret_Lives_Diane.html !What motivates people to reject aspects of the marketplace, to look to downsize, to escape from consumption? The idea of a spectrum of resistance – where are you on this? !What do anti-capitalist want to replace the market with? The ethics and efforts of Freeganism?. !Capitalism: A love story http://topdocumentaryfilms.com/capitalism-love-story/ !Is voicelessness and marginality built into the very social structures? Some interesting anti-capitalist/ non-conformist sites !

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Culture jamming: Parts 1 and 2 http://www.guardian.co.uk/books/2000/apr/10/extract http://www.guardian.co.uk/books/2000/apr/10/extract1 !https://www.adbusters.org/ + http://freegan.org.uk/ !Anti capitalist theory http://pubs.socialistreviewindex.org.uk/isj88/harman.htm !Anti-capitalist stance on the BIG SOCIETY http://www.metamute.org/en/content/welcome_to_the_big_society !http://www.downthelane.net/index.php !http://www.downsizingexpert.co.uk/ !!

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Week 8 –Pressure groups and Trade Unions !There are literally thousands of such organisations operating in the U.K. all with social and often political agendas. This session looks at their typical intensions and how they often become the voice for others. It also explores the way that the external environment both reports them and often limits how they can communicate to a broader public. Film: Bread and Roses !Key Concepts: Campaigning, activism, workers rights, immigrant workers, inside- outside groups, minimum wage. !Key reading: Film about workers rights, immigration and voice Bread and Roses http://www.film4.com/features/article/ken-loach-on-bread-and-roses http://www.metacafe.com/watch/4200435/bread_and_roses_movie_trailer/ http://en.wikipedia.org/wiki/Bread_and_Roses http://www.flixster.com/movie/bread-and-roses !A set of lecture notes about pressure groups will also be placed on mybu !McNair, B. (2003) An introduction to Political Communication, Routledge. Chapter 8 !Useful directory of UK pressure groups http://portal-live.solent.ac.uk/library/subject_guides/general_and_reference/pressure_groups.aspx !!Seminar: Never mind the consumer, what about the worker? !Discussion about issues from the film ‘Bread and Roses’ !Portraying union collective action – what, why and how else might we see such actions? !Pressure groups: still a useful way of gaining voice? !Case study: Clearers dispute in Britain http://thecommune.wordpress.com/2010/05/18/gains-from-ubs-cleaners-dispute/ !!!!!!!!

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!!Week 9 –Radical and alternative media – implications for voice In this session we will look at media forms and outlets that are used to bring voice to marginalised groups. !Key Concepts: autonomous media, media power, Citizen Journalism, democratic communication, Indymedia, localism, authenticity and trust !Key readings: Andrea Langlois. 2005. “How Open is Open? The politics of open publishing” in Langlois, Andrea & Frédéric Dubois (eds.). Autonomous Media: Activating Resistance and Dissent. Montreal: Cumulus Press. Available online at http://www.cumuluspress.com/pdf.files/3.openisopen.pdf !“Indymedia: Don’t Hate the Media, be the Media” in We are Everywhere ed. Notes from Nowhere. London: Verso, 2003. Available online at http://artactivism.gn.apc.org/allpdfs/228-Indymedia.pdf !!Key Texts Atton, C. & Hamilton, J.( 2008) Alternate Journalism: Journalism Studies:. London: Sage. !Herman, E and Chomsky, N (1988) Manufacturing consent The Political Economy of the Mass Media, Brodley Head. - Read these excerpts of the book at least http://www.thirdworldtraveler.com/Herman%20/Manufacturing_Consent.html !Barney Warf. 2007. “Oligopolization of Global Media and Telecommunications and its Implications for Democracy” in Ethics, Place and Environment v.10:1, pp. 89–105. !!Material on radical media !The classic Canadian documentary Manufacturing Consent based on the Noam Chomsky/Edward Herman book by the same name. Explores the the propaganda model of the media http://video.google.co.uk/videoplay?docid=-5631882395226827730# !Columbia Journalism Review’s “Who Owns What” http://www.cjr.org/resources !List of Media Owners: http://en.wikipedia.org/wiki/Lists_of_corporate_assets !Undercurrents Globalisation and the Media 2002 !Examples of a radical and alternative media

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Dominion Newspaper http://www.dominionpaper.ca Schnews http://www.schnews.org.uk/index.php Red Pepper http://www.redpepper.org.uk/ Yes! Magazine http://www.yesmagazine.org/ !!Student radio here at BU –radical in anyway? http://www.subu.org.uk/nervemedia/content/32595/nerve_radio_player/ !Journalists view of citizen journalism http://www.bbc.co.uk/blogs/theeditors/2008/01/value_of_citizen_journalism.html !Seminar: Writing with Affect – In this seminar we will do a hands-on workshop exploring citizen journalism and alternative media through practical exercises in writing with emotion in efforts to activate your readers. !!Week 10 - Social Media and Social Communication !Key Concepts: social media, virality, emotional and affective contagion, moving politics, political horizons !Key Readings: Berger, J., & Milkman, K. L. (2013). Emotion and Virality: What Makes Online Content Go Viral?. Gfk-Marketing Intelligence Review, 5(1), 18-23. Available at BU http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=87722211&site=eds-live&scope=site !Deborah Gould (2009) ‘Moving Politics’ in Moving Politics London and Chicago: University of Chicago Press, pp. 439-444 available at http://youthcultureandprotest.files.wordpress.com/2013/01/excerpt_gould_moving-politics.pdf !Key texts: Anna Gibbs (2010) ‘After Affect: Sympathy, Synchrony and Mimetic Communication in Melissa Gregg and Greg Seigworth, eds. The Affect Theory Reader, pp. 186-214 !Deborah Gould (2009) Moving Politics. London and Chicago: University of Chicago Press !James Jasper, ‘The Emotions of Protest: Affective and Reactive Emotions in and around Social Movements.’ Sociological Forum ,13:3 (1998), pp. 397-413 !Theresa Brennan (2007) Transmission of Affect Ithaca: Cornell University Press. !

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Material: The dragonfly effect blog http://www.dragonflyeffect.com/blog/ !99% Tumblr http://wearethe99percent.tumblr.com/ !Facing Tear Gas tumblr http://facingteargas.tumblr.com/ !I am Bradley Manning http://www.tumblr.com/tagged/i-am-bradley-manning It Gets Better Project http://www.itgetsbetter.org/ !Group 17: Jessica Heinmiller, Ali Ladoba, Eric Leung & Erika Samson 4 June 2012 ‘Waging War against the Poor: Representing Wealth in Activist Blogs’ Waging Nonviolence http://changethediscourse.wordpress.com/2012/06/04/waging-war-against-the-poor-representing-wealth-in-activist-blogs/ !!Seminar: Digital Devices and the Reproduction of Empathy - If you have a laptop, please bring it to this seminar as we will be working with digital platforms to explore how social communication moves through social media. !!!Week 11 – This week is dedicated to you delivering on your assignment 1 brief !Note: The presentations may take place on different day/time to normal seminar slots, as the audience will include a member of the organisation you have been working for !!Week 12 – Guest speaker – full details to be announced ASAP. !Seminars are going to be replaced by you being involved in a live experiment that will allow you to feel/ experience (in a controlled setting) notions of being marginalised !!Week 13 - Lecture and seminar replaced by tutorials with either Richard or Anna about your assignment 2 – individual essays.

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INDICATIVE KEY LEARNING RESOURCES !Academic journals provide the scholarly underpinning for the unit. Contemporary examples can be found in professional publications. Students will therefore be expected to consult a wide range of literature including: ! Journal of Marketing Communications; European Journal of Communication; Harvard International Journal of Press/Politics; Journal of Political Marketing; Journal of Public Affairs; Journalism Studies; Journalism and Mass Communication Quarterly, Journal of Public Relations, Journal of Public Relations research, Consumer, Cultures and Markets, Journal of Consumer Research. !Students should also take a keen interest in current affairs that touch one or are about the kinds of individuals and groups normally associated with being on the margins of the mainstream (protest groups etc). !!Reading list

There are no core text given the nature of the unit. However the following touch on

many aspects we cover, albeit at times in a subtle manner

!Cohen, S. and Taylor, L. (1992) Escape Attempts the theory and practice of resistance

to everyday, Routledge.

Fielder, K (2007) Social Communication, Psychology Press

Goffman, E. (1990) The presentation of Self in Everyday life. Penguin; New Ed

edition

Leiss, W. Kline, S. Botterill, K.(2005) Social communication in advertising:

consumption in the mediated marketplace, Routledge.

McQuail, D. (2005) McQuail’s Mass Communication theory. Sage.

!Rice, R. and Atkin, C (2001) Public Communication Campaigns. Sage !Other texts

Atton, C. & Hamilton, JF., 2008. Alternate Journalism: Journalism Studies: Key Texts. London: SAGE. !

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Andreason, A. (1994) Social marketing: Its definitions and domain. Journal of Public Policy and Marketing, Vol 13 Alwist, L. and Donley, T. (1996) The low income consumer. Adjusting the balance of exchange. Sage. !Andrews, C., and Holst, C. B., “The real meaning of “inwardly rich”, Journal of Voluntary Simplicity, 1998, May 28 !Arnold, E. (2007) Should consumer citizens escape the market? The annals of American academy of political and social science, Vol 611 No 1 !Armstrong, Ketra L (1999) Nike´s Communication with Black Audiences. Journal of Sport and Social Issues, 23, pp. 266-286. !Atton, C. (2001) Alternative Media. London, Sage. !Bohner, G. and Wanke, M. (2007) Attitudes and Attitude Change, Hove, Psychology Press. !Burton, D (2000) Ethnicity, Identity and Marketing: A Critical Review. Journal of Marketing Management 16, pp. 853-877. Available at: http://www.informaworld.com/smpp/content~db=all~content=a919008169 !Broadfoot, K., & Munshi, D. (2007). Diverse voices and alternative rationalities: Imagining forms of postcolonial organizational communication. Management Communication Quarterly, 21, 249-267 !Bruning, S. Langenhop, A. and Green, K. (2004) Examining city–resident relationships: linking community relations, relationship building activities, and satisfaction evaluations. Public Relations Review, Vol 30 No 3 !Clough, P. and Barton, L. (1999) Articulating with Difficulty: Research voices in inclusive education. Sage !Cherrier, H, and Murray, J., “Drifting away from excessive consumption: a new social movement based on identity construction”, Advances in Consumer Research, 2002, Vol. 29, p.245-247 !Coleman, S. (1997) Stilled Tongues: From soapbox to sounbite, Porcupine Press !Couldry, N (2010) Why Voice matters. Culture and Politics after Neo-Liberalism. Sage !Cox, R. (2006) Environmental Communication and the Public Sphere. London: Sage !

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Craig-Lees, M., and Hill, C., “Understanding voluntary simplifiers”, Psychology & Marketing, 2002 Vol. 19(2), p. 187–210 !Csikszentmihalyi, M. ( 2000) The Costs and Benefits of consuming, Journal of Consumer Research, Vol 27: September

Csikszentmihalyi, M. ( 1999). If We Are So Rich, Why Aren’t We Happy? American Psychologist, 54(10), 821-82

Dahlgren, P. (1996) Media logis on cyberspace; Repositioning journalism and its publics. Javnost/The public, Vol 3 No 3 !Downing, J. Ford, T. and Gill, G. (2001) Radical Media: Rebellious Communication and Social Movements, Sage !Dutta, M. and Basu, A. (2008) The Past, Present, and Future of Health Development Campaigns: Reflexivity and the Critical-Cultural Approach. Health Communication, Vol 23 No 4 !Dutta-Bergman, M (2005) Civil Society and Public Relations: Not So Civil After All. Journal of Public Relations Research, Vol 17 No 3 !Edwards, L. (2008) 'Pr Practitioners’ Cultural Capital: An Initial Study and Implications for Research and Practice', Public Relations Review, 34, pp. 367-372. !Ehninger, D. Gronbexk, B. McKerow, R. Monroe, A. (1982) Principles and Types of Speech Communication. Foresman and Company !Elias, N. (1978) The civilising process. The history of manners. Oxford, Blackwell !Fukuyama, F. (1995) Trust. New York, The free press. !Gabriel, Y. and Lang, T. (2006) The Unmanageable Consumer: Chapter 7 Consumer as Victim and chapter 9 Consumer as activist !Gilg, A. Barr, S and Ford, N. (2005) Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, Vol 37 No 6 !Gamucio Dragon, A. (2001) Making waves: Stories of participatory communication for social change, New York, Rockefeller Foundation !Hastings, Gerard (2007) Social Marketing: Why Should the Devil have all the Best Tunes? Oxford: Butterworth – Heinemann. !Herman, E and Chomsky, N (1988) Manufacturing consent The Political Economy of the Mass Media, Brodley Head. !

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Hertz, R. (1997) Reflexivity and Voice, (ed) Sage !Hirschman, Elizabeth C. (1992), "The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption," Journal of Consumer Research, 19 (September), 155-179. !Hodges, C. E.M. and McGrath, N. (2010) Communication for social transformation. In: Edwards, L. and Hodges, C. E.M., eds. Public Relations, Society and Culture: Empirical and theoretical explorations. London: Routledge. !Holt, D. (2002) Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding. Journal of Consumer Research, Vo 29 No 1 l !!McDonald, S. et al (2006) Towards sustainable consumption: Researching Voluntary Simplifiers. Psychology and Marketing, vol 23 (6) !McRobbie, A. (2007) Top Girls? Young women and the post-feminist social contract. Cultural Studies, Vol 21 p 718-737 !Mick. D. Pettigrew, S. Pechmann, C. And Ozanne, J. (2011) Transformative Consumer Research for personal and collective well-being. Psychology press. ! Ng, Sik Hung (2007) Language-Based Discrimination: Blatant and Subtle Forms. Journal of Language and Social Psychology, 26 (2) pp. 106-122. !Noelle-Neumann, E. (1984). The Spiral of Silence. University of Chicago, Chicago !O'Shaughnessy, O'Shaughnessy J. and Jackson N. (2007) Reply to criticisms of

marketing, the consumer society and hedonism. European Journal of Marketing, Vol

41 No 1 / 2

!Planalp, S. (1999) Communicating Emotion. Social, Moral, and Cultural Processes. Cambridge University Press !Robillard, A. (1997) Communication problems in the intensive care unit, in Reflexivity and Voice, (Ed) Hertz, R. (1997) Sage !Sandlin, J. andCallahan, J. (2009) Deviance, dissonance, and development, Journal of Consumer Culture, Vol 9 No 1 !Semin, G. And Fiedler, K. (1996) Applied Social Psychology. Sage.

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!Servaes, Jan (Ed.,) (2008) Communication for Development and Social Change. London: Sage. !Sheath, j. Sisodia, R. (2005) A dangerous divergence: Marketing and society. Journal of public policy and marketing, Vol 24. !Spring, J. (2002) Educating the consumer-citizen; Ahistory of the marriage of schools and advertising and media. Lawrence Erlbaum. Thompson, E. P. 1991. Customs in Common. London: Merlin Press. !Thurlow, C. (2004) Naming the “Outsider Within”. Homophobic Perjoratives and the Verbal Abuse of Lesbian, Gay and Bisexual High-School Pupils” Journal of Adolescence, 24 pp.25-38. !!Valentine, Gill. 2001. Social Geographies: Space and Society. Harlow: Prentice Hall. !Weisbrod, B. (1998) To Profit or Not to Profit. The Commercial Transformation of the Non-profit Sector. Routledge !Wichroski, M. Breaking Silence in Reflexivity and Voice, (Ed) Hertz, R. (1997) Sage !Zavestoski, S., “The Social–psychological bases of Anticonsumption attitudes”, Psychology & Marketing, 2002, Vol. 19(2) p. 149–165. !!!

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Links to other reading and relevant material on the internet

(All sites were live at the time of putting the unit guide together- but

things change rapidly on the net – so apologies if some of the links do

not work when you try them).

See week-by-week schedule above for materials on weeks 3, 5, 9, 10 !Week 1 Social engineering and social communications !!Link to lots of books on social communications http://www.google.co.uk/#q=social+communications&hl=en&safe=off&sa=N&rlz=1R2GGIT_en-GB&prmd=b&source=univ&tbs=bks:1&tbo=u&ei=k8RbTMX6Bcq6jAfnlMnxAw&oi=book_group&ct=title&cad=bottom-3results&resnum=11&ved=0CEYQsAMwCg&fp=4826297cf494b1ee !!Commercial use of social communications: !Social communications and advertising !http://books.google.co.uk/books?hl=en&lr=&id=tCFxM82-w10C&oi=fnd&pg=PR9&dq=social+communication+theory&ots=zzHQak-K1w&sig=Midum804pPhuDbvP8E4PWJ9AzGw#v=onepage&q=social%20communication%20theory&f=false !http://www.psypress.com/social-communication-9781841694283 http://www.amazon.co.uk/Social-Communication-Advertising-Consumption-Marketplace/dp/0415966760 http://nim.goldsmiths.ac.uk/papers/as-published-in-proceedings-p19.pdf !IPA site about commercial social communications !http://www.ipa.co.uk/content/IPA-Social !Lifestyle and Social Class http://esr.oxfordjournals.org/content/19/1/97.abstract !!Poverty as we know it: Media portrayals of the poor http://poq.oxfordjournals.org/content/64/1/53.full.pdf !

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!!Comic superhero Echo fights stereotypes of deaf people http://www.guardian.co.uk/science/blog/2010/jul/20/comic-­‐superhero-­‐echo-­‐stereotypes-­‐deaf !Week 2 Social capital !A comprehensive resource on social capital research http://www.socialcapitalresearch.com/ !!Talking up Social Capital: An Analysis of Social Voice. http://opus.bath.ac.uk/15972/1/0609.pdf !Article from Guardian about connected communities http://www.thersa.org/projects/connected-communities !!Poor people, poor places, and poor health: the mediating role of social networks and social capital http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VBF-42HFVJ8-3&_user=1682380&_coverDate=05%2F31%2F2001&_rdoc=1&_fmt=high&_orig=search&_origin=search&_sort=d&_docanchor=&view=c&_searchStrId=1454764185&_rerunOrigin=scholar.google&_acct=C000011378&_version=1&_urlVersion=0&_userid=1682380&md5=35c16d3b2c71c36e5251020f9c845d92&searchtype=a !!Changing negative attitudes towards persons with physical disabilities: an experimental intervention http://onlinelibrary.wiley.com/doi/10.1002/casp.849/abstract !!!Week 2 Communication theories !Synopsis of many pertinent theories (as a starting point) http://www.utwente.nl/cw/theorieenoverzicht/ !!Amplification of risk theory (may explain limited contact with some groups) !http://www3.interscience.wiley.com/journal/119462808/abstract?CRETRY=1&SRETRY=0 !

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!!Week 4 disability, sport and Paralympics Changing attitudes to disability via sports coverage http://www.london2012.com/blog/2009/08/changing-attitudes-to-disability-is-up-to-all-of-us.php !Studying the commercialization of sport: The need for critical analysis http://www.physed.otago.ac.nz/sosol/v1i1/v1i1a6.htm !Sports fans – losing or gaining power? http://www.prospectmagazine.co.uk/2010/08/footballs-new-age-of-fan-power/ !!!Week 4 Public and Government Communications + Power of language !Government Public Relations: A reader http://www.routledge.com/books/details/

9781420062779/

Citizenship and social communications

http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511664113 !!Local government public relations and the local press http://www.informaworld.com/

smpp/content~content=a755551862~db=all~jumptype=rss !The Central Office of Information

http://coi.gov.uk/

!Paralanguage – relating to how we communicate !!http://www.esl-lab.com/para.htm !!http://en.wikipedia.org/wiki/Paralanguage !http://anthro.palomar.edu/language/language_6.htm !http://www.oppapers.com/essays/Use-Paralanguage-Kinesics-Everyday-Life/4208 !http://www.amazon.co.uk/Personal-Impact-Presence-Paralanguage-Communication/dp/1856192571

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!http://www.transtutors.com/homework-help/Organizational+Behavior/Managing+Communication/body-language-paralanguage.aspx !!http://www.youtube.com/watch?v=N2q-3dZuDiw !!Proxemics - i.e. personal space understanding !http://www.youtube.com/watch?v=Q4thuphuWko&feature=related !http://www.youtube.com/watch?v=Pmc9JItJ0C4&feature=related !!Language as the “Ultimate Weapon” in Nineteen Eighty-Four http://www.sysdesign.ca/archive/berkes_1984_language.html !http://everything2.com/title/Orwellian !Language-Based Discrimination Blatant and Subtle Forms http://jls.sagepub.com/content/26/2/106.abstract !Language, Power, and Intergroup Relations http://onlinelibrary.wiley.com/doi/10.1111/0022-4537.00108/abstract !Language and power http://books.google.co.uk/books?hl=en&lr=&id=ZRHCNMN3qqUC&oi=fnd&pg=PR8&dq=language+and+power&ots=5FAcsGszTj&sig=8maev8hRwv1zYPJ-AhdcWEJJMac#v=onepage&q&f=false !!!!Week 7 Alternative marketing practices !!Video about what transformative marketing and consumer research is http://www.youtube.com/watch?v=t6vci0G_GCU !!Critical Consumer Education: Empowering the Low-Literate Consumer http://jmk.sagepub.com/content/25/2/153.abstract !

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!An Enlargement of the Notion of Consumer Vulnerability

http://jmk.sagepub.com/content/28/2/183.abstract

!A case for transformative marketing http://acrwebsite.org/

Carlo_Mari_JME_Education_and_TCR.pdf

!Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for

Transformative Change

http://jmk.sagepub.com/content/30/2/112.abstract

Building Understanding of the Domain of Consumer Vulnerability

http://jmk.sagepub.com/content/25/2/128.abstract !Marketplace Experiences of Consumers with Visual Impairments: Beyond the

Americans with Disabilities Act

http://www.atypon-link.com/AMA/doi/abs/10.1509/jppm.20.2.215.17369

Surviving in a Material World: Evidence from Ethnographic Consumer Research on People in Poverty http://jce.sagepub.com/content/30/4/364.abstract?

ijkey=e3e2b0312f4d3ec602013ecf99fa7fa80b25318e&keytype2=tf_ipsecsha

!Consumer Culture and the Culture of poverty: Implications for Marketing theory and

Practice

http://mtq.sagepub.com/content/2/3/273.abstract?

ijkey=f3b446264e6fe71fb734c31f85518f2c6823ea44&keytype2=tf_ipsecsha

Do the Poor Pay More for Food? An Analysis of Grocery Store Availability and Food Price Disparities http://onlinelibrary.wiley.com/doi/10.1111/j.1745-6606.1999.tb00071.x/abstract

!Consumer vulnerability to scams, swindles, and fraud: A new theory of visceral

influences on persuasion http://onlinelibrary.wiley.com/doi/10.1002/mar.1029/

abstract;jsessionid=FD157F00827A812280F00B3AC8BB7D67.d01t01

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!Hirschman, Elizabeth C. (1992), "The Consciousness of Addiction: Toward a General

Theory of Compulsive Consumption," Journal of Consumer Research, 19

(September), 155-179.

http://www.jstor.org/stable/2489326

!Compulsive buying: An examination of the consumption motive http://onlinelibrary.wiley.com/doi/10.1002/

(SICI)1520-6793(199612)13:8%3C741::AID-MAR2%3E3.0.CO;2-F/abstract

!Exploring Addictive Consumption of Mobile Phone Technology

http://smib.vuw.ac.nz:8081/www/anzmac2005/cd-site/pdfs/12-Electronic-Marketing/

12-James.pdf

!The Lived Experiences of Women as Addictive Consumers

http://www.jrconsumers.com/academic_articles/issue_4/Eccles.pdf

!Market non-conformity !!Understanding individual decision-making for sustainable consumption (about voluntary simplifiers) http://homepages.see.leeds.ac.uk/~leckh/leeds04/2.5Young%20et%20al.pdf !Individual responsibility versus collective action: An examination of the impact of environmental advertising http://www.green-blog.org/2010/08/19/individual-responsibility-versus-collective-action-an-examination-of-the-impact-of-environmental-advertising/ !!THIRD MILLENIUM LIFESTYLES: VOLUNTARY SIMPLIFIERS http://smib.vuw.ac.nz:8081/www/ANZMAC1999/Site/C/Craig_Lees.pdf !!Culture Jam: The Uncooling of America http://www.disenchantmentville.com/books/culturejam.shtml !

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!Anti-capitalist movements http://docs.google.com/viewer?a=v&q=cache:2qoYGUJfW1YJ:https://lra.le.ac.uk/bitstream/2381/3332/1/LMDG-Harvie%2520in%2520Bonefeld%2520(ed.).pdf+anti+capitalist+movements&hl=en&gl=uk&pid=bl&srcid=ADGEEShpyXB81uPTvxlHbuT6jLi6WigZ0dREg-yiv3UtFMU4SLdhBtFwVBftAeOBpWMpcihMkNjIwfZFAqibOcgqIKwfwUZDZbGVTuF1DzRfR0Q8RUOfWAxfs62R39BS5enhrTOvsfV_&sig=AHIEtbQmWFQu3b8PYDhurdGNYksU5OekOQ !!Moral Panics and anti-capitalist activists http://docs.google.com/viewer?a=v&q=cache:3xdZK_50qJQJ:www.internetjournalofcriminology.com/Donson%2520et%2520al%2520-%2520Folkdevils.pdf+anti+capitalist&hl=en&gl=uk&pid=bl&srcid=ADGEESiC6x_Q6nn5opAjQvoPIOLWd9Doba2rPlNbNFFEruBXJpZzqVzQlYASvRCPjawAZUOyRUuXPKk0NbS93gG-9sxxK7Jh2N65JedjgCRaBKG9OJiM-cInaxMEsQzI4FHhbyujANjs&sig=AHIEtbStWaxO28DSMwpIXwg_zw-DCX9hww !!Even Newer Social Movements? Anti-Corporate Protests, Capitalist Crises and the Remoralization of Society http://org.sagepub.com/content/10/2/287.abstract !Anti-consumption and resistance resource http://www.business.auckland.ac.nz/Schoolhome/Research/Researchgroups/InternationalCentreforAntiConsumptionResearch/Completedresearchprojects/ICARSymposium2010/tabid/1688/Default.aspx !No impact year – a project by a family living in Manhattan http://www.noimpactdoc.com/about.php !!Culture Jamming: The revolutionary Impulse http://morethanone.pbworks.com/f/Culture_Jamming_.pdf !Week 8 Pressure groups, Trade Unions and the collective voice !Charity comms – an organisation advising the sector http://www.charitycomms.org.uk/ !Charity communications: the future http://www.ngomedia.org.uk/news/130/44/Charity-communications-the-future/ !

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Legitimacy and the Role of UK Third Sector Organizations in the Policy Process http://www.springerlink.com/content/h327352108756738/ Trade Unions http://www.guardian.co.uk/politics/tradeunions !Trade Union reputation http://www.unionhistory.info/reports/index.php !Trade Union communication awards http://www.tuc.org.uk/union/tuc-18171-f0.cfm !Cleaners protest in Canary Wharf http://www.independent.co.uk/news/business/news/hsbc-revalues-its-invisible-night-workers-564955.html !Canary Wharf’s bankers don denim, brace for protests http://blogs.reuters.com/reuters-dealzone/2009/04/02/canary-wharfs-bankers-don-denim-brace-for-protests/ !!!!!!Week 9 – Radical and alternative media !MUTE – alternative takes on contemporary culture and society http://www.metamute.org/ !!News Cultures and New Social Movements: radical journalism and the mainstream media http://www.informaworld.com/smpp/content~db=all~content=a713773380 !Articles on Radical journalism

http://www.newstatesman.com/200309290005

http://www.alternativevoice.com.au/ !Indymedia Journalism: A Radical Way of Making, Selecting and Sharing News? http://jou.sagepub.com/content/4/3/336.abstract

!Indymedia site http://www.transformationsjournal.org/journal/issue_10/

article_08.shtml

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Community radio tool kit

http://www.communityradiotoolkit.net/

! Beyond the Studio: A Case Study of Community Radio and Social Capital

http://www.cbonline.org.au/ejournal/acbs_issue1/iss1_art4.pdf

!Private passion, public neglect: The culturall status of radio. http://ics.sagepub.com/content/3/2/160.abstract

!Community media association

http://www.commedia.org.uk/

!Towards professional participatory storytelling in journalism and advertising http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/1257/1177 !Beyond Advertising and Journalism: Hybrid Promotional News Discourse http://das.sagepub.com/content/15/5/553.abstract !!Beauty...and the Beast of Advertising http://www.medialit.org/reading_room/article40.html

!!!Other material / Websites that may be of interest !Travellers and Gypsies !New age traveller http://books.google.co.uk/books?hl=en&lr=&id=3UoTh67AUzwC&oi=fnd&pg=PR7&dq=new+age+travellers+and+consumption&ots=IkuahFxAop&sig=8_g_p4cC2Skk_Cun3L-PLNbF7Bw#v=onepage&q=new%20age%20travellers%20and%20consumption&f=false !INCIDENTS IN A GYPSY'S LIFE http://website.lineone.net/~rtfhs/pubs3.html !Local economic trading schemes and their implications for marketing assumptions, concepts and practices

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http://www.emeraldinsight.com/journals.htm?articleid=865306&show=html !Keeping Your Distance: Group Membership, Personal Space, and Requests for Small Favors http://onlinelibrary.wiley.com/doi/10.1111/j.1559-1816.1988.tb00019.x/abstract !!What’s normal? We're Here, We're Queer, and We're Going Shopping! A Critical Perspective on the Accommodation of Gays and Lesbians in the U.S. Marketplace http://www.informaworld.com/smpp/content~db=all~content=a904830726 !The Meanings of Lesbian and Gay Pride Day: Resistance through Consumption and Resistance to Consumption http://jce.sagepub.com/content/30/4/392.abstract?ijkey=42b375f5b702234d08f47963857d39e04d1d258a&keytype2=tf_ipsecsha !Queer visibility in commodity culture http://www.jstor.org/pss/1354421 !The Gay Family in the Ad: Consumer Responses to Non-traditional Families in Marketing Communications http://www.informaworld.com/smpp/content~db=all~content=a919008415 !Queer Theory http://gaq.sagepub.com/content/38/1/67.abstract !!!!!!Watching lobbyist activities http://www.corporatewatch.org/?lid=58 !Fascinating history of mental illness http://www.bethlemheritage.org.uk/ !Joseph Rowntree Foundation – researching and assisting the poor !http://iww.org.uk/bar http://www.jrf.org.uk/work http://www.jrf.org.uk/events (events they organise) !http://www.jrf.org.uk/work/workarea/unheard-voices-power-and-participation !Documentary on homelessness

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!http://www.youtube.com/watch?v=vgKMfLHcv64&feature=related !!!!!!

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Websites of organisation representing some of the marginal/ fringe groups we are concerned with !You may find an organisation to focus on here for assignment 2 !!Travellers and Gypsies http://kushtibok.co.uk/ !Workers rights & Immigrant fair treatment !http://thecommune.wordpress.com/2010/05/18/gains-from-ubs-cleaners-dispute/ !http://www.aimms.org/ !Film about workers rights http://www.film4.com/features/article/ken-loach-on-bread-and-roses http://www.metacafe.com/watch/4200435/bread_and_roses_movie_trailer/ http://en.wikipedia.org/wiki/Bread_and_Roses http://www.flixster.com/movie/bread-and-roses (see what people said of the film) ! !Homeless http://www.crisis.org.uk/ http://england.shelter.org.uk/ !Learning disability http://dorset.ldpb.info/ !Disabled into work http://www.enham.org.uk/ !Disabled action groups !http://www.bjdd.org/new/100/100_103to107.pdf !Disabled direct action group on facebook http://www.facebook.com/group.php?gid=5192342478 !!!Prison/probation http://www.nacro.org.uk/ http://www.prisonvoice.com/

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http://www.btguk.org/ http://www.prisonersfamilies.org.uk/ContactUs/ http://www.pffs.org.uk/site/contact/ http://www.prisonadvice.org.uk/ http://www.dorset-probation.gov.uk/about-us http://lcjb.cjsonline.gov.uk/Dorset/2669.html !Mental heath http://www.dorsetmentalhealthforum.org.uk/ !Domestic violence http://www.womensaid.org.uk/ http://refuge.org.uk/ !Sex workers union http://www.iusw.org/node/1 !Right to stay/ anti-gentrification movements

!http://www.metamute.org/en/content/going_nowhere_or_staying_put http://www.autonomousgeographies.org/ http://www.stmichaelsestate.ie/about/about_us_eng.html !!Academic project http://www.autonomousgeographies.org/

Defending Brixton market http://www.friendsofbrixtonmarket.org/

A local council housing protests group http://www.stmichaelsestate.ie/

A local housing protest group in Chicago http://www.thepilsenalliance.org/

!!!Protest about developers/ community http://www.gamesmonitor.org.uk/taxonomy/term/153/all We shall not be moved – east end !Protest about the London Olympics !http://www.nolondon2012.org/ http://www.nogoe2012.com/ http://www.timeout.com/london/features/1501/The_travellers_tale-real_stories_behind_the_2012_Olympics.html http://www.thisislocallondon.co.uk/news/8131326.Protest_group_formed_against_Streatham_ice_rink_plan/

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!Debunking the Olympic myth http://www.gamesmonitor.org.uk/

!!Fascinating project that has mapped the effects of the Olympics site since London won the bid http://www.spectacle.co.uk/projects_page.php?id=175 !Protest against corporate world !http://www.gamesmonitor.org.uk/ http://www.lifeisland.org/ http://www.spacehijackers.co.uk/html/projects/freehackney/index.html http://www.commondreams.org/headline/2010/03/08-5 !!!Community Groups http://www.stpaulsunlimited.org.uk/ !!Preserve our grounds http://www.spiritofshankly.com/news/No-to-a-Ground-Share!.html http://www.prisonersfamilies.org.uk/ !Addiction http://www.addaction.org.uk/?page_id=1697 !!!

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Online resources linked to the fascinating area of social-psychology experiments & the ideas of social engineering !WARNING; some of the clips in this list might be disturbing to some viewers! !http://www.prisonexp.org/documentary.htm !!http://video.google.com/videoplay?docid=5474164325345921501# !http://www.youtube.com/watch?v=RKW_MzREPp4 !Series of videos on the prison experiment !http://www.youtube.com/watch?v=rmwSC5fS40w&feature=related !http://www.youtube.com/watch?v=W1HeYnmbTz8&feature=related !http://www.youtube.com/watch?v=EjQsLybhDyU&feature=related !!Reflections on it by the participants !http://www.youtube.com/watch?v=Z0jYx8nwjFQ&feature=related !!http://en.wikipedia.org/wiki/Stanford_prison_experiment !http://en.wikipedia.org/wiki/Milgram_experiment !!Milgrams test - updated Stamford experiment !http://www.youtube.com/watch?v=BcvSNg0HZwk&feature=related !!!BBC experiment about hierarchy !http://www.bbcprisonstudy.org/ !http://onlineclassroom.tv/psychology/catalogue/understanding_psychology/the_bbc_prison_study#header !http://www.youtube.com/watch?v=7mhzFCglnIA !

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http://www.youtube.com/watch?v=n9WHay0x2t8&feature=related !!http://news.bbc.co.uk/1/hi/world/europe/8571929.stm !!The Asch experiment !http://www.youtube.com/watch?v=iRh5qy09nNw&feature=related !http://www.youtube.com/watch?v=TYIh4MkcfJA&feature=related !!!The bystander effect !http://www.youtube.com/watch?v=vwMMMPjOW4g&feature=fvw !http://www.youtube.com/watch?v=OSsPfbup0ac&feature=related !!Smoke filled room effect !http://www.youtube.com/watch?v=KE5YwN4NW5o&feature=related !!http://en.wikipedia.org/wiki/The_Experiment !!Race - Black person shopping !!http://www.youtube.com/watch?v=yAkDHuimJRc http://www.youtube.com/watch?v=yAkDHuimJRc !Change blindness !http://www.youtube.com/watch?v=yqwmnzhgB80&feature=related !!Social experiment to tackle poverty – this is long !http://www.youtube.com/watch?v=0zvrGiPkVcs !!the power of language

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http://www.youtube.com/watch?v=uITbNDUVX_8 !!!Simple sign order experiment !http://www.youtube.com/watch?v=MEL_W-YbgSY&feature=related !!Induced learned helplessness !http://www.youtube.com/watch?v=gFmFOmprTt0&feature=related !!Gay or straight experiment!!! !http://www.youtube.com/watch?v=g2zCwuIPKN4&feature=related !Simple gender sign study !http://www.youtube.com/watch?v=a71h6LZKXTc !!Subliminal ad tests !http://www.youtube.com/watch?v=3iJWyiaXLLw&feature=related !

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