social context and social publishing
DESCRIPTION
Slides from the Gilbane Boston "Integration of Consumer Social Software with Enterprise Systems" session.TRANSCRIPT
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Social Context and Social Publishing
Tom Wentworth VP, Web [email protected]
@twentworth12 on Twitter
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Content is King
Content is King. Context is Queen.
Together, they rule the fiefdom of Web
Experience
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Context, Ignored.
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Context comes from
Explicit preferences
Behavior Location Social networks
1. Preferences2. Behavior3. Social
networks4. Location
Context comes from
http://www.flickr.com/photos/camil_t/4593037742/
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People trust people they know
…Then Brands
… Then Independents
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Social networks become the single identity source on the web
Loyalty Card 2.0
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Use Facebook Profile to deliver a personalized shopping experience
Social Context
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Likes as Social Context
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Open Graph API
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Facebook Connect
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Provide gift suggestions by matching likes to Facebook friends unique interestsPersonalized
RecommendationsFrom Social Content
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Display most popular products across the social graph
Social Context And Social Graph
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Personalize products based on the unique interests of each site visitor
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2) Rethinking multi-channel publishing
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Mobile EmailChannels
Web Print
AuthoringMultisite
MultilingualMobile APICMS Governance
Multichannel Publishing
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Mobile EmailChannels
Web Communities Social NetworksPrint
AuthoringMultisite
MultilingualMobile APICMS Governance
Social Publishing
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Multichannel Authoring
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Create
Publish
LearnListen
Mobile EmailWeb
Communities
Social Networks Print