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SOCIAL CRM Measurement & Marketing to Subscribers, Fans and Followers

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"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio, Product Marketing Manager at ExactTarget. Presented at Murmuration 2012.

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Page 1: "Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio

SOCIAL CRM Measurement & Marketing to

Subscribers, Fans and

Followers

Page 2: "Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio

The following slideshow was presented by ExactTarget’s Product Marketing Manager

Dawn DeVirgilio at

Murmuration 2012

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Page 3: "Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio

Welcome!

Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab

@dawndevirgilio @ExactTarget @CoTweet

/DawnDevirgilio

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@dawndevirgilio

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FA N S A R E N O W REVOLUTIONARIES

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Smell like a man, man.

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@dawndevirgilio

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@dawndevirgilio

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HIGH FIVE FOR CONVERSATION

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1. ENGAGED LISTENING

@dawndevirgilio

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GET ENGAGED

@dawndevirgilio

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HAVE SOCIAL STRATEGY BEFORE THE CRISIS

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2. SOCIAL SWAT TEAM

@dawndevirgilio

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EMPOWER YOUR TEAM

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3. HUMANIZE THE BRAND

@dawndevirgilio

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• CoTweet invented Cotags in 2008 as a convention to allow companies to humanize their brands on Twitter

• Adopted by thousands of organizations globally

COTAGS

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FIND YOUR CONTRIBUTORS

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Employee accounts humanize your brand…

@Citi_Anna @Citi_Frank

@Citi_Ben

@Citi_Sarah

@Citi_Neal

@citi

Contributors

Citi_Frank

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Drive more conversations…

@citi

Contributors

@Citi_Anna @Citi_Frank

@Citi_Ben

@Citi_Sarah

@Citi_Neal

JohnDoe @Citi_Frank Learned a ton!

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And earn you more media

@citi

Contributors

@Citi_Anna @Citi_Frank

@Citi_Ben

@Citi_Sarah

@Citi_Neal

Citi_Frank @JohnDoe Great to hear! Citi_Anna @JaneDoe So glad.

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4. BREAK DOWN SILOS

@dawndevirgilio

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THE SOCIAL ECOSYSTEM

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5. ON-DEMAND DATA

@dawndevirgilio

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EACH PERSON IS UNIQUE

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A NEW CATEGORY OF SOFTWARE

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INTERACTIVE MARKETING HUB

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ENGAGE IN ONE INTEGRATED INBOX

View all the real-time conversations about your brand on Twitter and Facebook in one combined stream, shared across your entire workgroup

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PUBLISH FROM ONE PLATFORM

CONTENT MANAGER GEO-TARGET

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REPORTING

Reach– Track the number of Facebook Fans and Twitter followers, impressions and ReTweets Influence– View influence across multiple dimensions and track over time Engagement- Measure inbound volume and outbound conversation volume across all your Twitter and Facebook channels

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BUILD DYNAMIC FAN PAGES

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Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab

@dawndevirgilio @ExactTarget @CoTweet

/DawnDevirgilio

Thank You!

Page 54: "Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio

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