social data proficiency webinar kc
TRANSCRIPT
Five Ways To Improve Your Social Data Proficiency
Kim Celestre, Senior Analyst
April 30, 2015
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Social marketing maturity webinar series
1. February: How To Assess Your Maturity
2. March: How To Advance Your Maturity
3. April: How To Improve Your Social Data Proficiency
You are here
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Take the assessmentIt’s not too late!
›Online version:
https://forrester.az1.qualtrics.com/SE/?SID=SV_5axyHSL9EmC1Mih
›Document version:
https://www.forrester.com/Evaluate+Your+Social+Marketing+Capabilities/fulltext/-/E-RES59690
http://www.destinationsdreamsanddogs.com/wp-content/uploads/2013/10/maturity.jpg
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Agenda
› Marketers overlook the value of social data
› Five great ways to use social data
› Use the four “P’s of social intelligence
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Social data is a missed opportunity
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Social data is a missed opportunity, cont
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Marketers have three top challenges
1. Lots of data, but minimal analytics capabilities
2. Reliance on third parties for analytics
3. Listening platforms that fail to deliver
70% of marketers have
access to listening and
monitoring tools
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Advance your maturity with social data
Source: http://www.legoland.co.uk/en/Jobs/Where/Theme-park/Behind-the-Scenes/LEGO-Model-Making/
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Five ways to use social data now
1. Develop your messaging and content
2. Source and refine your creative
3. Inform your media buys
4. Identify influencers and brand advocates
5. React to real time opportunities and threats
http://www.gettyimages.com/gi-resources/ub/unfinishedbusiness/index.html
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1. Develop your messaging and content
http://www.adweek.com/news/advertising-branding/how-nissan-beat-everyone-royal-baby-tweet-just-seven-minutes-160001
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2. Source and refine your creative
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3. Inform your media buys
http://blog.hootsuite.com/social-media-naughty-or-nice-list-social-sentiment/
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4. Identify influencers and brand advocates
http://www.gettyimages.com/gi-resources/ub/unfinishedbusiness/index.html
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5. React to real-time opportunities and threats
Source: https://twitter.com/search?q=lenovo%20support&src=typd
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How to improve your team’s data proficiency
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The Four P’s Of Social Intelligence
Purpose People
Process Platform
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Purpose for using the data
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People that have analytics skills
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Processes
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Platform
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Capitalize With Smarter Analytics
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Option 1: Create a command center
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Option 2: Use a distributed model
