social design patterns for android
DESCRIPTION
presented at #droidconIN by @kingsley2TRANSCRIPT
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SOCIAL DESIGN PATTERNSKingsley Joseph
PetalFlame
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KINGSLEY
• Product guy
• 13 years designing/managing products
• Ex salesforce.com (SaaS), Digital Chocolate (social games), Bank of New York (financial systems)
• love social, mobile, and helping others be awesome :)
PETALFLAME
• Stealth product startup
• Making Android social from within
• Late prototype stage
• 4 people
• Looking for seed funding early next year
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User
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Tries
App
User
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Tries
App
User
Returns
loyal User
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Refer
s
Tries
App
User
Returns
loyal User
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Refer
s
Tries
App
User
Returns
loyal User
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TRIALSGet users to try your app
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SOCIAL PROOFThe idea that people will pretty much try anything, if all their
friends are also doing it.
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IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
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IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
the answer is YES!
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Pure PopularityReviews & Ratings
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Social Discovery in Android Market is
Inevitable
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BEG FOR S NOW!
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METHODS & MADNESS
• Just Ask!
• Nag. I mean, don’t piss your users off, but.
• Lock up some stuff that can be unlocked by +1ing.
• Make something work better if the user has +1d.
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RETENTIONKeeping users coming back
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MAKE SOMETHING USERS WANT TO RETURN TO, DUH.
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TIMELINES/FEEDS
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WHY TIMELINES/FEEDS?
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DON’T WANNA MISS A THING ;)
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•Think of things that are limited-time only - deals, events, sales.
•Think of things where it’s socially expected to react quickly or not-at-all - life events, serendipitous meetings etc.
•Think of ways to increase the speed of the stream without diluting it.
•Find something predictable that you can give the user every day, like a joke or pic.
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ACTIVITY & ENGAGEMENT
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IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE.
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IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE.
CUZ IT’S EASY
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REWARD THE 1%Courtesy http://www.useit.com
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•Send reminders - email/sms/push notifications
•Create reasons for coming back. Eg “Your crops will be ready tomorrow”
• Incentivize repeat usage. Eg “Visit 3 days in a row, and get this special feature”
•Utility apps - try to detect contexts where user will find app useful
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REFERRALSKey to Virality
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MAKE FRIENDS EASY TO FIND
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•Offer incentives for inviting friends
•Lock content as only available if you have N friends using the app (mob gating)
•Make your app do something that gets better if friends use it.
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• Trials: Ask for +1s, start NOW
• Retention:
• Build an app worth revisiting
• Build a great feed/timeline
• Remind users
• Reward repeat users
• Referrals
• Make it easy to find friends
RECAP
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Q&A