social, digital & mobile in india 2014
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This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.TRANSCRIPT
@wearesocialsg • 1 We Are Social
DIGITAL IN INDIA SIMON KEMP • WE ARE SOCIAL
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA AND STATISTICAL INDICATORS
we are social
wearesocial.sg • @wearesocialsg • 3 We Are Social
CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY:
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
@wearesocialsg • 3 We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence
92,000,000
INDIA OVERVIEW
1,255,777,000
243,199,000
106,000,000
886,300,000
RURAL
31% 69%
19%
70%
7%
8%
@wearesocialsg • 4 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence
DIGITAL IN INDIA
1,256 MILLION
243 MILLION
106 MILLION
886 MILLION
JUL 2014
PENETRATION: 19% PENETRATION: 8% PENETRATION: 70% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 31%
@wearesocialsg • 5 We Are Social
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE
TOTAL POPULATION
JUL 2014
#
INTERNET USAGE: ALL vs MOBILE
• Sources: IndiaStat, InternetLiveStats, IAMAI
#
243 M 19% 185 M 15%
@wearesocialsg • 6 We Are Social
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014 INTERNET CONNECTIONS
• Sources: IndiaStat, StatCounter, Akamai
AVERAGE INTERNET CONNECTION SPEED
(GLOBAL AVERAGE: 3.9 MBPS)
PENETRATION OF BROADBAND INTERNET
ACCESS (>4 MBPS)
30% 70% 1.7 MBPS
4.9%
@wearesocialsg • 7 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING
THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT SOCIAL MEDIA USERS
SPEND EACH DAY USING SOCIAL MEDIA
JUL 2014 TIME SPENT ONLINE
• Source: GlobalWebIndex
4H 58M 2H 50M 2H 05M
@wearesocialsg • 8 We Are Social
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: IndiaStat, Facebook
8% 87% 92 M 7% 106 M
@wearesocialsg • 9 We Are Social
JUL 2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
52%!
35%!
30%!
23%!
14%!
94%!
81%!
66%!
53%!
51%!
GOOGLE+
ORKUT
@wearesocialsg • 10 We Are Social
FACEBOOK USERS ACCESSING THE PLATFORM
VIA SMARTPHONES
FACEBOOK USERS ACCESSING THE PLATFORM
VIA FEATURE PHONES
PERCENTAGE OF FACEBOOK USERS ACCESSING VIA
ANDROID DEVICES
PERCENTAGE OF FACEBOOK USERS ACCESSING VIA
APPLE IOS DEVICES
JUL 2014 FACEBOOK MOBILE USAGE
• Source: Facebook
66 MILLION
30 MILLION
57% 4%
@wearesocialsg • 11 We Are Social
JUL 2014
MOBILE PENETRATION (UNIQUE USERS AS A
PERCENTAGE OF TOTAL POPULATION)
NUMBER OF UNIQUE MOBILE PHONE USERS (UNIQUE INDIVIDUALS)
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS (CONNECTIONS)
SIM PENETRATION (ACTIVE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION)
AVERAGE NUMBER OF ACTIVE CONNECTIONS
PER UNIQUE USER
MOBILE IN INDIA
• Sources: IndiaStat, GSMA Intelligence
# #
28% 2.54 886 M 70% 349 M
@wearesocialsg • 12 We Are Social
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Source: GSMA Intelligence
886 M 95% 5% 9%
@wearesocialsg • 13 We Are Social
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL
INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS
VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE
VIA THEIR PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” report
JUL 2014
13% 95% 91% 54%
@wearesocialsg • 14 We Are Social
JUL 2014
PERCENTAGE OF THE TOTAL POPULATION STREAMING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE OF THE TOTAL
POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE TOTAL
POPULATION USING GAME APPS
PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-
BASED APPS
PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: IndiaStat, GlobalWebIndex
16% 7% 11% 5% 11%
wearesocial.sg • @wearesocialsg • 250 We Are Social
FIND OUT MORE AT WEARESOCIAL.SG
Making Friends & Influencing People • 45 We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT [email protected].
FIND OUT MORE AT WEARESOCIAL.SG.
wearesocial.sg • @wearesocialsg • 233 We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
+65 6423 1051
HTTP://WEARESOCIAL.SG