social email marketing - triggering in-email engagement & social interactions
DESCRIPTION
Now that your e-mail subject lines and user targeting have optimized your open rates, what is next? In this session, we will explore new ways to engage users with branded in-email polls, quizzes, social shares and opt-ins. See how you can significantly increase user engagement. Use incentives to increase social sharing inside emails from 1% to over 33%! Learn new ways to drive viral word-of-mouth, increase user opt-ins and product sales.TRANSCRIPT
Beyond Email Opens: Triggering In-Email Engagement & Social Interactions
(or How to Use Rewards inside Emails!)
Mani IyerCEO & FounderTwitter: iyermani
Email Marketing: Key Challenges Today
Disengaged consumers & business users too many emails, peaking open rates
Proliferation of consumer channels website, email, blog, affiliates, paid media
Relevance of email marketing messages
message must match user interest & intent
Rising costs of customer acquisition growing costs of affiliates, media & creative
NEW! Reaching 700M+ social media users
It’s A Social World. It’s A Real-time World.Drive Email Conversions With Smart Email Marketing.Smart email marketing engages users in their
email inbox, serves targeted offers that get propagated virally through email and social media to drive more leads and sales.
Economic Value For The Web Show Producer
MM U L T I U L T I C H A N N E L C H A N N E L
Start Inside Email, Start Inside Email, Convert EverywhereConvert Everywhere
SS O C I A L O C I A L
SMART Email
Marketing
Build Social Sharing IntoYour Emails
AA D A P T I V ED A P T I V E
Target Offers toTarget Offers to User Responses User Responses
SMART Email Marketing Explained
RR E A L – T I M E E A L – T I M E
Test, Optimize, Test, Optimize, in Real Time in Real Time
TT E M P L A T E E M P L A T E D R I V E N D R I V E N
No Coding NeededNo Coding Needed
Increase User Engagement with In-email Smart Polls
In-Email PollPoll Results
Website Landing Page
PROMO CODE
SHOWNAFTER
SHARING
SOCIALSHARINGJUMPEDto 33%
from < 1%
Trigger Social Sharing with In-Email Smart Quizzes
Increase Engagement with Smart Shares Inside Newsletters
…Enable Social Interactions Inside Email…On Your Website… At Your Social Presence…On Affiliate Websites…
Email Newsletters & Business Emails
+ Email Users Engage Here…+ Share to Social+ Share via Email
Company Website
+ Email / Web Users Come Here...+ Share to Social+ Share via Email
Affiliate Websites
+ Engage on 3rd Party Site+ Share to Social+ Share via Email
Social Presence (Facebook, LinkedIn,Twitter)
+ Initiate Brand Engagement+ Redirect Users to Website+ Share via Social+ Share via Email
Enable Social Interactions Across All Your Channels!
+ Drive Cross Channel Sales+ Drive Cross Channel Social SharingOptimize Leads, Sales, Conversions
Summary
Drive more leads, and increase sales from emails with smart email marketing
Increase up-sell, cross-sell from business emails, email newsletters, transaction emails
Re-tool traditional email marketing to add social media interactions that deliver results
Deliver engaging & effective promotions, improve conversions via your email channel
For more information, contact:
Mani Iyer, CEO & FounderPhone: 650-814-4974Email: [email protected]: @iyermani