Social Entrepreneurship and the 21st Century Mueseum

The application of business practices in the pursuit of a social and/or environmental

mission.

From “Understanding Social Entrepreneurship” by Jill Kickul and Thomas S. Lyons

Giving yourself permission to solve a

BIG Problem

Sound Bytes 3 (Bornstein)

"Social entrepreneurs identify resources where others only see problems. They view the villagers as the solution, not the passive beneficiary. They begin with the assumption of competence and unleash resources in the communities they're serving."

— David Bornstein, ‘How to Change the World’

IENH The Ticuna Museum located in the town of Benjamin Constant, in Amazonas is an ethnographic museum

IENH aims to rescue social and cultural values threatened by mainstream society, and build tribal identity and individual self-respect, reflecting the

Ticuna's own priorities.

Musee De La Femme promotes a positive status for women and challenging negative perceptions and portrayals of African women inside and outside of Africa

Its dual role as a center of communication and to income-generating activities for women centers guides all running programs and management.

You’re already a social enterprise

• Government contracts• Shops• Cafes• Educational programs• Artifact and image loans• Membership• Facilities rentals • Film and photo shoots

You’re already a social enterprise

• Fundraising experience and savvy• Know how to run the organization under tight

budget constraints• Skill in recruiting and working with volunteers• Understand community partnerships• Leading organizations in awareness of the

environmental impacts of their activities and energy saving

You’re already a social enterprise

• Museums have a strong sense of purpose• Adapt to create activities and income streams that match

their aims and comply with the core values of their public mission statement

• The social benefits that emerges from your work and the social benefits you deliver epitomize financial, social and environmental sustainability

• Many museums embrace sustainability in its wider context by working with local supply chains and developing environmental practices that parallel their strong ethical culture

• You engage with warmth and authenticity• Celebrate the deepest expressions of the

human spirit • You foster curiosity, a sense of values, and

encourage committed action.• Explore the full range of human experience

You’re already a social enterprise

What’s the Business Model?

www.businessmodelgeneration.com

Cost structure

Revenue streams

Key resources

Key activities

Key partners Value

proposition

Customer relationships

Customer segments

ChannelsTangible benefit to

customers

Thinking like a (lean) startup

Entrepreneurshipis a form ofmanagement.

We don’t run it like a business, but we run it in a business-like fashion.

Funding Model

Running a nonprofit is generally more complicated than running a comparable size for-profit business.

www.businessmodelgeneration.com

Value stream –outlays and costs, including investment of effort or costs to reputation

Value stream – returns – including non monetary value,

and especially success in mission achievement

Key resources

Key activities

Key partners Value

proposition

Relations – tremendous diversity of stakeholders and customers

Co-creators- provided to

relationships and roles of all

kinds

Channels

Tangible benefitsto donors

and recipients

of services

Long Term Funding Strategies

• Strategy: a combination of goals and means an organization strives for in order to sustain excellence in the face of competition.

Special eventsDirect mail

Corporate sponsorship

MembershipFees

Special eventsMajor giftsDirect mail

Legislative appropriationor earmark

Executive earmarkGovernment pilot project

Major giftsSpecial events

Other funding models

• Nonprofits supported by earned-income ventures distinct and separate from their core mission-related activities.

• Nonprofits operating on a strictly fee-for-service model in either a business-to business or direct-to-consumer fashion, without important supplementary fundraising (from members or prior beneficiaries) or underlying government support

Specific sources of funding—often concentrated in one particular source of funds—that were a good match to support their particular types of work.

Each had also built up highly professional internal fundraising capabilities targeted at those sources.

Those who grew …

Alignment

Four Attributes of Social Entrepreneurs

• Relentless

• New Ideas

• New forms of social organization

• Measurable impact

John Muir (U.S.), naturalist and conservationist, established the National Park System and helped found the Sierra Club.

Florence Nightingale (U.K.), founder of modern nursing, established the first school for nurses and fought to improve hospital conditions.

Benjamin Franklin (U.S.) Formed the first public lending library in America.

progers2@gmu.edu@drprogers