social era and startups
TRANSCRIPT
![Page 1: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/1.jpg)
Catchy Title Here
How understanding the social era can help your startup
![Page 2: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/2.jpg)
Foundations
How Social Can Help Us
1.
2.
How Social Can Revolutionise3.
Drinks4.
![Page 3: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/3.jpg)
http://bit.ly/GCPaZB
![Page 4: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/4.jpg)
The power lies in the creation of self-organised communities of like-minded people
![Page 5: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/5.jpg)
...We grew up with the Internet and on the Internet. This is what makes us different; this is what makes the crucial, although surprising from your point of view, difference: we do not ‘surf’ and the internet to us is not a ‘place’ or ‘virtual space’. The Internet to us is not something external to reality but a part of it: an invisible yet constantly present layer intertwined with the physical environment. We do not use the Internet, we live on the Internet and along it. If we were to tell our bildnungsroman to you, the analog, we could say there was a natural Internet aspect to every single experience that has shaped us. We made friends and enemies online, we prepared cribs for tests online, we planned parties and studying sessions online, we fell in love and broke up online. The Web to us is not a technology which we had to learn and which we managed to get a grip of. The Web is a process, happening continuously and continuously transforming before our eyes; with us and through us. Technologies appear and then dissolve in the peripheries, websites are built, they bloom and then pass away, but the Web continues, because we are the Web; we, communicating with one another in a way that comes naturally to us, more intense and more efficient than ever before in the history of mankind...
http://bit.ly/FQlJND
We, the Web Kids
![Page 6: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/6.jpg)
Tell people so they can buy it and then tell everyone
else!Stop
shouting!
![Page 7: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/7.jpg)
1. Listen
2. Strategise
3. Implement4. Manage
5. Measure
Adding Social Media
![Page 8: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/8.jpg)
Culture eats strategy
Culture Eats Strategy for Lunch
![Page 9: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/9.jpg)
Zappos
• Alan Moore
![Page 10: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/10.jpg)
Craft “why” people should care
![Page 11: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/11.jpg)
A recommendation from a friend would make 71% of people more comfortable with a product or service – more so than advertising (15%) or even personal experience (63%)
MediaLab
![Page 12: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/12.jpg)
![Page 13: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/13.jpg)
![Page 14: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/14.jpg)
“The Social Web is distributing influence beyond the customer landscape, allocating authority amongst stakeholders, prospects, and peers.” – Brian Solis
Customer
Lifetime Value
Social Landscap
e
Customer
Referral Value
Customer Social Customer
![Page 15: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/15.jpg)
![Page 16: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/16.jpg)
![Page 17: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/17.jpg)
The most responsive company in the world
Decisions are effortless
Better decisions faster
1.
2.
Democratic3.
![Page 18: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/18.jpg)
![Page 19: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/19.jpg)
![Page 20: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/20.jpg)
![Page 21: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/21.jpg)
Communities
Culture
New Business Models
1.
2.
3.
Drinks4.
![Page 22: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/22.jpg)
Thank You!
Eric SwainGather and Throweric@gatherandthrow@ericswain
![Page 23: Social era and startups](https://reader036.vdocuments.net/reader036/viewer/2022062523/543246f68d7f72ba1d8b5848/html5/thumbnails/23.jpg)
Credits – images, docs and stats
Man in mask with gun – Julian Povey: http://www.flickr.com/photos/jpovey/5912287632/Everything is Marketing – Hugh McLeod: http://www.gapingvoidart.com/everything-marketing-p-1917.htmlCrowd Kiss: http://www.flickr.com/photos/acousticskyy/3651475141/We, the Web Kids – Piotr Czerski: http://pastebin.com/0xXV8k7kShouting boy by fotologic: http://www.flickr.com/photos/fotologic/242616844/Big Sandwich: UnknownJetfighter by familymwr: http://www.flickr.com/photos/familymwr/4929686927/MediaLab study: http://www.buzzador.com/pressdocuments/Wheres_Debbie_MediaEdge.pdfClown Collective by LisaBK: http://www.flickr.com/photos/lisabk/3354010301
For further reading for new business model discussions: The New Capitalist Manifesto by Umair Haque : http://www.amazon.co.uk/New-Capitalist-Manifesto-Building-Disruptively/dp/1422158586No Straight Lines by Alan Moore : http://www.no-straight-lines.com/