social for small business

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Social for Small Business

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Post on 21-Jan-2017

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TRANSCRIPT

Page 1: Social for Small Business

Social for Small Business

Page 2: Social for Small Business

• Why is Social important?• Why use Social for small businesses?• How Social Management Works• Product Features of Social

Management• Product Lifecycle• Deliverables

Page 3: Social for Small Business

WHY SOCIAL MATTERS

Trust Signal

Local SEO boost

Second Webpage

Customer Service74% of American respondents state that they rely on Social to influence their purchasing decisions (AdWeek, 2014)

Page 4: Social for Small Business

SOCIAL FOR SMALL BUSINESS

Increased Sales Customer Service Brand Awareness Increase Reach

Page 5: Social for Small Business

By harnessing Social, small businesses can improve their customer service and digital presence leading directly to better awareness, and happier clients

WHY SOCIAL MATTERS

Page 6: Social for Small Business

HOW WE DO IT

Extensive research on client, competitors, and account analysis

Bespoke social media strategy based on the brand’s goals – including content strategy, brand personification

Compelling creatives and optimized social media profiles upon setup

Calibration when needed, audience targeting, growth enhancers

Premium content posted on accounts, retain social traffic, call-to-action on every links

Page 7: Social for Small Business

• Client Brief from Client

• We research the client

• Comparative Analysis

Research Phase

• Create compelling copies and creatives

• Message track approval

• Strategy creation and approval

Setup Phase

• Calendar creation and approval

• Monthly posting

Recurring

Monthly Posting

SOCIAL LIFECYCLE

Page 8: Social for Small Business

DELIVERABLES

Social Media Strategy

Content Strategy

Monthly Insights Report

Bi-Monthly or Monthly Content Calendar