social for small business
TRANSCRIPT
Social for Small Business
• Why is Social important?• Why use Social for small businesses?• How Social Management Works• Product Features of Social
Management• Product Lifecycle• Deliverables
WHY SOCIAL MATTERS
Trust Signal
Local SEO boost
Second Webpage
Customer Service74% of American respondents state that they rely on Social to influence their purchasing decisions (AdWeek, 2014)
SOCIAL FOR SMALL BUSINESS
Increased Sales Customer Service Brand Awareness Increase Reach
By harnessing Social, small businesses can improve their customer service and digital presence leading directly to better awareness, and happier clients
WHY SOCIAL MATTERS
HOW WE DO IT
Extensive research on client, competitors, and account analysis
Bespoke social media strategy based on the brand’s goals – including content strategy, brand personification
Compelling creatives and optimized social media profiles upon setup
Calibration when needed, audience targeting, growth enhancers
Premium content posted on accounts, retain social traffic, call-to-action on every links
• Client Brief from Client
• We research the client
• Comparative Analysis
Research Phase
• Create compelling copies and creatives
• Message track approval
• Strategy creation and approval
Setup Phase
• Calendar creation and approval
• Monthly posting
Recurring
Monthly Posting
SOCIAL LIFECYCLE
DELIVERABLES
Social Media Strategy
Content Strategy
Monthly Insights Report
Bi-Monthly or Monthly Content Calendar