social giving: boost community & event fr with digital tools
DESCRIPTION
Presentation for Social Media for Social Good, Tuesday 3rd December 2013TRANSCRIPT
SOCIAL GIVING: DIGITAL TOOLS FOR COMMUNITY & EVENT FUNDRAISING
Sara Thomas
How can social and digital tools be useful?
Peer to peer fundraising
Social Media
Optimising your website
Top Tips to Takeaway
Why is it good for giving to be social?
Giving is infectious
Digital helps you shine, but some charities shine brighter than others
…and whatever comes next…
Boost C&EF with digital tools
Use p2p data to build your email listFilm everything, make it shareableUse video to say thank youAudit your donation processLook at your website on a
smartphone
BOOST C&EF WITH DIGITAL TOOLS
Help your supporters get more from p2p Are you getting the most from your p2p
client?Introduce online event sign upUse SM to tell stories at your eventsPost-event engagement: tagging, sharing,
20% rule