SOCIAL GIVING

Sites that Connect People to Causes and Nonprofits

The Purpose

• The convergence of social media and activism has given rise to a new wave of “social giving” sites that are helping people discover, engage with, and support the causes and nonprofit organizations they care about.

• From the lone activist to large nonprofits, social giving sites present organizations of any size with an opportunity to discover new, exciting ways to expand their online presence, increase awareness, mobilize volunteers, and garner support and donations from multiple fronts.

The Players

• There are more than 30 social giving sites that are revolutionizing the way people and nonprofits connect. Some of the top sites:

• Razoo• Crowdrise• JustGive• GiveZooks• FirstGiving

Who is Interested

• Social fundraising sites attract 2 different groups

• 1. Those that want to give• 2. Those that want to receive

What is the Purpose for the Giver

For those wishing to contribute to their favorite cause:

• It makes it ever so easy• Helps you stay engaged with the group• Helps you become a messenger to spread the

word

What is the Purpose for the Receiver

• Opens up a huge base of donors never before engaged

• Cost effective • Engages donors and encourages them to

become communicators • It is the essence of social– to help and engage

others.

Seattleites are giving

• Seattle ranked as the most generous city in the country for online giving in 2011, jumping three spots from 2010, according to a report by Convio, Inc.

• Seattleites made more than 134,000 online donations last year, totaling nearly $17 million – a 44 percent increase compared to 2010. Seattle’s average online donation vwas $124.92, significantly higher than most cities in the United States; only seven cities had averages of more than $100. The average national online gift was $65.

• The top five recipients of Seattle online donations were:University of Washington National Multiple Sclerosis Society The- Komen 3-Day WalkAmerican Cancer Society Inc. Juvenile Diabetes Research Foundation International

Razoo.com

• More than a Website Razoo is a movement of people who want to make generosity a part of everyday life.

• Razoo provides tools to search for and donate to charities, create an online fundraiser with no setup fees or monthly subscriptions and collaborate through social media.

• http://www.razoo.com/p/overview

What Can I Do on Razoo?

• Donate: Search for and donate to 1 million officially registered nonprofit organizations.

• Fundraise: Set up a fundraiser for a charity of your choice. There are no setup fees and no monthly subscription fees.

• Collaborate: Raise money as a team on Razoo. Or simply help others spread the word about their cause.

Razoo and Donors

• For Donors: You can find and support your favorite cause or nonprofit or set up your own fundraiser.

• http://www.razoo.com/story/new• http://www.razoo.com/p/for_individuals

Razoo and Fundraisers

• http://www.razoo.com/p/for_nonprofits

Razoo helps nonprofits

• For Non-profits: non-profits can accept online donations and create fundraising campaigns for specific projects or start a fundraiser for a good cause. You can also claim access to your organization’s listing (based on the IRS Business Master File) to share your stories for free on your fundraising page and use the DonateAnywhere widget to accept donations through Razoo. Razoo’s per donation transaction fee is 2.9% with an additional 2.0% for team fundraising tools.

In Conclusion

• Did you know that over 90% of the nonprofits in the world use at least one social networking site? If you tie that to the fact that almost half the American population uses Facebook you quickly start to see that social media is taking over the nonprofit world (just like it's doing in the business world).

• Participants who use social networking tools like Facebook, Twitter and YouTube communicate with their networks more regularly and send more messages. This resulted in increased fundraising results by up to 40%.