social hospitality begins with you
TRANSCRIPT
the power of you hospitality in a social media world
Thursday, January 5, 2012
What Social Has Changed They have the power to echo
You should have the power to amaze
Thursday, January 5, 2012
Social is a Culture Social is a culture not a marketing strategy
A Twitter or Facebook profile does not make hospitality social
Starts with culture,
then the right hires and training
Thursday, January 5, 2012
When Done RightCustomers supplement what marketers can’t achieve
CREDIBILITY
Thursday, January 5, 2012
POWER OF YOU PROGRAM
1. Quantify social knowledge of potential employees
2. Train staff to identify active social customers
3. Create on-site visual cues
4. Ensure timely engagement when mentioned
5. Develop valued content
Thursday, January 5, 2012
Power of You Tiered Programs
On-site analysis
Social assessment for new hires
Customer conversations
Staff training sessions
Marketing strategy session
Integrated program recommendations
6 month content execution and consulting
Comprehensive Remote
Social assessment guide
Online staff training sessions
Integrated program recommendations
Project based content execution and consulting
Thursday, January 5, 2012
