social inside strategy
DESCRIPTION
This presentation was given at the CAS IT Spotlight-day at the University of Applied Sciences and Arts Northwestern SwitzerlandTRANSCRIPT
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WebCenter Social Inside Strategy
Peter H. Reiser Social Business Evangelist WebCenter Product Management
24.September 2012 ELCA Informatik AG
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Oracle Safe Harbor Statement
The following is intended to outline our general product direc6on. It is intended for informa6on purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or func6onality, and should not be relied upon in making purchasing decisions. The development, release, and 6ming of any features or func6onality described for Oracle’s products remains at the sole discre6on of Oracle.
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The Customer Experience Lifecycle PURCHASE! RECOMMEND!
MAINTAIN!
RESEARCH! NEED! RECEIVE! USE!
1!
2!
3!
4!
5!
6!
7!
8!
SELECT!
BUY! OWN!Support & Serve!Market & Sell!
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The Customer Experience Lifecycle PURCHASE! RECOMMEND!
MAINTAIN!
RESEARCH! NEED! RECEIVE! USE!
1!
2!
3!
4!
5!
6!
7!
8!
SELECT!
Social!!
Outside!
Social!
Inside!Support & Serve!Market & Sell!
5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Source: Trends in Global Employee Engagement, Aon HewiI, 2011
Companies with low levels of employee engagement have total shareholder returns that are lower than the average by
28%
6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Source: Trends in Global Employee Engagement, Aon HewiI, 2011
Organiza<ons with high levels of employee engagement outperform the total stock market index and post total shareholder returns that exceed the average by
22%
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Social Inside Strategy
1. Socialize your Business Process 2. Engage your employees trough Social Adop6on 3. Leverage the Power of Social Insight
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1st Generation Social Enterprise Experimental Social Silos
BID Mngt. Product Crea6on Market Sell Deliver Support
Business Applications
Tagging Collaboration
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Business Applications
2nd Generation: Socially Empowered Business From Social Silos to Enterprise Social Collaboration
BID Mngt. Product Crea6on Market Sell Deliver Support
Enterprise Social Collabora6on
Social Collaboration embedded in Core Applications
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Enterprise Document Lifecycle Management Scalable & Compliant
Increased number of documents included and managed in the document system,
called iDOC, to a total of 490,847, of which 103,298 are internally generated, 113,824 are digitized correspondence, and 264,870
are forms that have been digitized or received via the institute’s Web site
Source: hIps://blogs.oracle.com/webcenter/entry/webcenter_customer_spotlight_ins6tute_of
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Enterprise Workflow Management Efficient and Scalable
The implemented solution is the foundation for a new editorial
platform for all the editing across all printed material sold by Elsevier and
provides a seamless collaborative environment for 7,000 editors, 500,000 reviewer and 600,000 authors that are collectively producing 2,000 books per
year Source: hIps://blogs.oracle.com/webcenter/entry/webcenter_customer_spotlight_elsevier
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Example: The Sales Team’s View of The World
Enter Lead Opp’t’y Bid Sale Invoice Qualified? Closed?
Listen to Customer
Verify with Engineering
Price Bid
Create Presenta6on
Approve with Manager
Sell to Customer
Conversationalize Your Processes
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Oracle Social Network Collaboration in Context Accelerates Success
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Oracle Social Network with CRM
• Drives sales force collaboration with Conversations throughout the sales cycle
• Promotes sales team productivity through purposeful social networking without the noise
• Builds cross-team knowledge by integrating Conversations with CRM and other business applications
Easy, Effective and Efficient to use across Virtual Teams
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Oracle Social Network with HCM
• Promotes attainable performance goals that achieve the business objectives of the enterprise
• Capture expertise across the network • Continuous feedback loop provided
that results in productivity and innovation improvement tied to higher employee engagement
Integrated Talent Management
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Social Adoption How to build vibrant communities
Move from Web centric to People
centric
• The new Intranet is the myProfile of each user
Embrace mobile and ByoD “Bring your own Device”
• Any 6me, Anywhere on Anything
Embed Social Adop6on into your Company Culture
• move from knowledge is power to sharing is power
• Answer the WIIFM ques6on “What’s In It For Me”
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Start with Socializing Your Intranet From Web centric to People centric
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Mobilize Your Content Any time, Anywhere – on Anything
Medtronic iPad Solu6on
Oracle Social Network Fusion CRM
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Usage
Social Insight
ROI Insight
Recommend
Social
Communi<es
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Add Social Capital to Company Culture The Power of Recommendations & Gamification to build vibrant communities
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Targeted Social Adoption Models
Sales Team Tech Team
Next Fiscal year -‐ you can choose between:
5% more salary or
work on a cool project
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Measureable Social ROI From Anecdotal to Facts and Figures
BID Mngt. Product Crea6on Market Sell Deliver Support
Enterprise Social Collabora6on -‐ secure – scalable – compliant
ROI based on Business & Social Metrics
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Social Inside ROI can be measured Correlate Business with Social Metrics
BID Mngt. Product Crea6on Market Sell Deliver Support
Enterprise Social Collabora6on -‐ secure – scalable – compliant
metrics metrics metrics metrics metrics
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Social Inside ROI can be measured Example: Social Re-Use versus Win/Loss Rate and Project Margin
BID Mngt. Product Crea6on Market Sell Deliver Support
Enterprise Social Collabora6on -‐ secure – scalable – compliant
14% higher Win Rate 20% higher Margin metrics metrics metrics
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Sun Microsystems – Re-Use of Content
Project 1 Project 2
Project 3
Re-Use
Social Collabora6on and Community Framework (SunSpace)
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ROI on Social Collaboration (Sun Microsystems)
ROI Calcula<on Revenue : 11,000 Millions
80% of projects in AIM KMS: 8,800 Millions
14 % average Re-‐Use: 1,320 Millions
Average win rate improvement : 10 %
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Social Insight – Content Social Values q Downloads q Comments /Ra6ngs q Re-‐Use / Recommended
Business Values • Wins • Revenue • Time to Close
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Oracle Social Enterprise Solutions Ready to Bridge the GAP
Interact Collaborate Work
Social Employee Social Customer
Sales Marke6ng Service
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Oracle Social Enterprise Solutions
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How can the WebCenter Evangelists help you Engage us to: • Tell the story -> Social Business Presentation • Define the Social Strategy -> Social Business Workshop • We can help promote your success
– Social Media Buzz -> Twitter, Facebook, LinkedIn, Blog – Social Business Use Cases and Demo’s – Customer spotlights blog https://blogs.oracle.com/webcenter/tags/customer_spotlight
Contact: [email protected]
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