SOCIAL JUDGMENT THEORY

Chapter 14

Class Activity: Statements

Read through the statements Underline the one statement that most

closely represents your point of view Circle the letters in front of those that you feel

are “acceptable” Cross out the letters in front of any you feel

are “objectionable” or “unreasonable.” You don’t need to mark every statement

Statements (Example)

The 3 Latitudes

Acceptance Rejection

Non-commitment

Class Activity Cont. – Scale

Ego-Involvement

Class: How important is it to you?

Three indications of high ego-involvement

Triggered Mental Process and Perceptual Errors

Judging the message Shifting anchor

AssimilationContrast

Errors

Persuader's Advice

Fall on the edge of a person’s latitude of acceptance

Boomerang Effect

Concluding Points

Quote 3 points Social Judgment Theory

makes clear:

Is Social Judgment Theory ethical in

practice?