social marketing at scale
Post on 21-Oct-2014
224 views
DESCRIPTION
Social Media Management vs. Social Marketing. Read how to not just manage social but how to become a super heroes in doing Social Marketing, measure ROI and be able to scale up cost effectively.TRANSCRIPT
PHOTO CONTEST Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Tra�cEngagement Branding Fans
30 Apr 13:44 · Like · 61 · 4 · 14
COMPOSE NEW
42.45 %
490
51,263,171 € 8,196,880
Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Fans
Engagement
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
Branding
Customer Service
Holidays
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brandEveryone SCHEDULE
Status Photo Link
Compose
Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
44.54%1301
16.68%60 min
13.08% faster
16.42%
3 days
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
0k
Total Paid Organic Viral
165871141
Tra�c
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
CAMPAIGN
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
BROWSE
Submit
TARGET
13 No max
10 %
12 %
72 %
5 %
30%lower cost per like
2xhigher fan penetration
5xhigher content virality
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstu� Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
PHOTO CONTEST Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Tra�cEngagement Branding Fans
30 Apr 13:44 · Like · 61 · 4 · 14
COMPOSE NEW
42.45 %
490
51,263,171 € 8,196,880
Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Fans
Engagement
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
Branding
Customer Service
Holidays
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brandEveryone SCHEDULE
Status Photo Link
Compose
Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
44.54%1301
16.68%60 min
13.08% faster
16.42%
3 days
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
0k
Total Paid Organic Viral
165871141
Tra�c
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
CAMPAIGN
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
BROWSE
Submit
TARGET
13 No max
10 %
12 %
72 %
5 %
30%lower cost per like
2xhigher fan penetration
5xhigher content virality
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstu� Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
www.komfo.com
Socialmedia marketing at Scale
PHOTO CONTEST Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Tra�cEngagement Branding Fans
30 Apr 13:44 · Like · 61 · 4 · 14
COMPOSE NEW
42.45 %
490
51,263,171 € 8,196,880
Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Fans
Engagement
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
Branding
Customer Service
Holidays
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brandEveryone SCHEDULE
Status Photo Link
Compose
Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
44.54%1301
16.68%60 min
13.08% faster
16.42%
3 days
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
0k
Total Paid Organic Viral
165871141
Tra�c
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
CAMPAIGN
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
BROWSE
Submit
TARGET
13 No max
10 %
12 %
72 %
5 %
30%lower cost per like
2xhigher fan penetration
5xhigher content virality
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstu� Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
PHOTO CONTEST Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Tra�cEngagement Branding Fans
30 Apr 13:44 · Like · 61 · 4 · 14
COMPOSE NEW
42.45 %
490
51,263,171 € 8,196,880
Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Fans
Engagement
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
Branding
Customer Service
Holidays
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brandEveryone SCHEDULE
Status Photo Link
Compose
Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
44.54%1301
16.68%60 min
13.08% faster
16.42%
3 days
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
0k
Total Paid Organic Viral
165871141
Tra�c
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
CAMPAIGN
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
BROWSE
Submit
TARGET
13 No max
10 %
12 %
72 %
5 %
30%lower cost per like
2xhigher fan penetration
5xhigher content virality
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstu� Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
PHOTO CONTEST Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Tra�cEngagement Branding Fans
30 Apr 13:44 · Like · 61 · 4 · 14
COMPOSE NEW
42.45 %
490
51,263,171 € 8,196,880
Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Fans
Engagement
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
Branding
Customer Service
Holidays
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brandEveryone SCHEDULE
Status Photo Link
Compose
Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
44.54%1301
16.68%60 min
13.08% faster
16.42%
3 days
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
0k
Total Paid Organic Viral
165871141
Tra�c
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
CAMPAIGN
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
BROWSE
Submit
TARGET
13 No max
10 %
12 %
72 %
5 %
30%lower cost per like
2xhigher fan penetration
5xhigher content virality
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstu� Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
• HeadquarteredinCopenhagen,Denmarkbutpresentglobally.
• OwnedbythefourfoundersandtheglobalsoftwarecompanySitecore.
• Powerfulteamof50+socialmediamarketingspecialistsreadytoguideyoutosuccess.
• 100+strongpartnershipswithleadingsocialnetworks,agenciesandsoftwareproviders.
• 300+enterpriseclientsandmarketleaderintheNordics.
We are all aBoUt Social media marketing at Scale
Proven success with companies across a variety of industries.
komFo’S Social media marketing SUiteOurSocialMediaMarketingSuitehelpsyouunderstandhowsocialme-diaimpactsyourbottomlineandwillhelpyouimplementcosteffectiveand automated social media marketing.
SocialMediaAnalyticsFacebookAdManagerSocialMediaMonitorSocialMediaPublisherFacebookAppLibrary
42.45 %
490
51,263,171 € 8,196,880Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
44.54%1301
16.68%60 min
13.08% faster
16.42%
0k
Total Paid Organic Viral
165871141
PHOTO CONTEST Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Fans
Engagement
Branding
Customer Service
Holidays
Tra�c
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
BROWSE
Submit
Tra�cEngagement Branding Fans
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
CAMPAIGN
TARGET
13 No max
10 %
12 %
72 %
5 %
30%lower cost per like
2xhigher fan penetration
5xhigher content virality
30 Apr 13:44 · Like · 61 · 4 · 14
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstu� Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
COMPOSE NEW Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brandEveryone SCHEDULE
Status Photo Link
Compose Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
3 days
”Komfo’s Analytics gives us a great understanding of the value we are creating in Social Media – a necessary tool when reporting re-sults back to top management”
BoKristiansen,UniversityofSouthernDenmark
Ultimately,thequestiononeveryone’slipsis:What’stheimpactofsocialmediaonourbottomline?Understandtheinfluenceofanindividualpost,ortakeastepbackandseelargertrends.Trackcon-versions,viewdemographicsdataandseesummariesofyoursocialmediachannelsperformance.
Komfo is Nordic market leader with 300+ enterprise clients:
Social media analYticS
Readmoreabout KomfoAnalyticsat www.komfo.com/ products/analytics
42.45 %
490
51,263,171 € 8,196,880Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
44.54%1301
16.68%60 min
13.08% faster
16.42%
0k
Total Paid Organic Viral
165871141
PHOTO CONTEST Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Fans
Engagement
Branding
Customer Service
Holidays
Tra�c
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
BROWSE
Submit
Tra�cEngagement Branding Fans
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
CAMPAIGN
TARGET
13 No max
10 %
12 %
72 %
5 %
30%lower cost per like
2xhigher fan penetration
5xhigher content virality
30 Apr 13:44 · Like · 61 · 4 · 14
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstu� Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
COMPOSE NEW Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brandEveryone SCHEDULE
Status Photo Link
Compose Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
3 days
”Komfo Ad Manager increased our traffic from Facebook with 80 % and our net earnings with 8 %. By far the most effective tool that we have tried”
Casper Vestereng, Just Eat
FaceBook ad manager
Findtherightsocialaudienceforyourbrandattherightcostforyourwallet.OurAdManagerisautomated,soyoudon’thavetospendyourresourcesfiguringoutwhatcombinationofcreative,copyandaudiencewillleadtooptimalresults.
Komfo is Nordic market leader with 100+ strong partners
Readmoreabout KomfoAdManagerat
www.komfo.com/ products/admanager
42.45 %
490
51,263,171 € 8,196,880Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
44.54%1301
16.68%60 min
13.08% faster
16.42%
0k
Total Paid Organic Viral
165871141
PHOTO CONTEST Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Fans
Engagement
Branding
Customer Service
Holidays
Tra�c
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
BROWSE
Submit
Tra�cEngagement Branding Fans
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
CAMPAIGN
TARGET
13 No max
10 %
12 %
72 %
5 %
30%lower cost per like
2xhigher fan penetration
5xhigher content virality
30 Apr 13:44 · Like · 61 · 4 · 14
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstu� Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
COMPOSE NEW Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brandEveryone SCHEDULE
Status Photo Link
Compose Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
3 days
”We use Komfo to keep track of our customer enquiries, and to sort, prioritise and distribute them to the employees who are to reply to them. We find that it runs really well and this enables us to provide efficient, attentive and competent customer service”
UlfC.Bach-Vedel,TDC
Social media monitor
Listentothebuzzaboutyourbrandinsocialmediawithourlisten-ingtoolsandreceiveStormAlertsbySMSande-mailifauserstormisbrewing.Respondtimelytoyourcommunityacrossmultiplesocialnetworksandroutemessagesinternallyintheorganisation.
Readmoreabout KomfoMonitorat www.komfo.com/ products/monitor
42.45 %
490
51,263,171 € 8,196,880Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
44.54%1301
16.68%60 min
13.08% faster
16.42%
0k
Total Paid Organic Viral
165871141
PHOTO CONTEST Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Fans
Engagement
Branding
Customer Service
Holidays
Tra�c
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
BROWSE
Submit
Tra�cEngagement Branding Fans
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
CAMPAIGN
TARGET
13 No max
10 %
12 %
72 %
5 %
30%lower cost per like
2xhigher fan penetration
5xhigher content virality
30 Apr 13:44 · Like · 61 · 4 · 14
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstu� Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
COMPOSE NEW Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brandEveryone SCHEDULE
Status Photo Link
Compose Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
3 daysKomfo is Nordic market leader with 300+ enterprise clients
Social media PUBliSHer
Create,scheduleandroutemessagesacrossFacebook,Twitter,YouTube,Google+andInstagramfromoneeasy-to-useinterface.Publishcontenttofansbylanguage,country,ormoreadvancedtargetedmechanisms.
“Komfo’s tool for communication in social media has been a neces-sary and trusted help for us in times of massive user attentiont”
ThomasHeilskov,DanskeBank
ReadmoreaboutKomfoPublisherat www.komfo.com/
products/publisher
42.45 %
490
51,263,171 € 8,196,880Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
44.54%1301
16.68%60 min
13.08% faster
16.42%
0k
Total Paid Organic Viral
165871141
PHOTO CONTEST Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Fans
Engagement
Branding
Customer Service
Holidays
Tra�c
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
BROWSE
Submit
Tra�cEngagement Branding Fans
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
CAMPAIGN
TARGET
13 No max
10 %
12 %
72 %
5 %
30%lower cost per like
2xhigher fan penetration
5xhigher content virality
30 Apr 13:44 · Like · 61 · 4 · 14
Facebook thread
We have just lanched a new product. Check it out at yourbrand.comYour brand
Facebook Comment
Thanks! Looking forward to try it out :)Peter Jackson
Hi Peter, you can order the product at prices.comYour brand
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info? Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :( Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstu� Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :) Peter Jackson
COMPOSE NEW Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brandEveryone SCHEDULE
Status Photo Link
Compose Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
3 days
”Komfo App Library has contributed to the rapid community growth we have seen on Facebook by enabling us to run engaging competitions as an example”
AndersLunde,JYSK
FaceBook aPP liBrarY
Giveyouraudienceareasontospendtimewithyourbrandonsocialnetworks.Createengagingcontentandcompetitionsthatpeoplewillwanttosharewiththeirfriends.Choosefromalibraryofmobilefriendlytemplatesforanoptionthatiswelldocumentedandquickorcustomiseanappofyourown.
Readmoreabout KomfoAppLibraryat
www.komfo.com/ products/applibrary
KomfoAcademyisconductedincollaborationwithcarefullyselectedKomfoPartners
OurCustomerRelationsTeamisheretoensurethatourpartnersandcustomersgetthemostsuccessfulout-comesfromworkingwithKomfo,fromproductsupportandtraining,andfromtechnicalconsultingandbusinessoptimisation services.
komFo gUideS YoU to SUcceSS
get Smarter WitH komFo academYKomfoAcademyisafreeserviceforallKomfoclients.KomfoAcademyisconductedonlineover4webinarswiththefollowingfocusareas:
Social Strategy
Focus on the compa-ny’s strategic approach to social media
commuNity maNagemeNt
How to develop and maintain an active community
coNteNt PlaNNiNg
The creation of a content plan and a publishing strategy
FacebooK adS
How to amplify the right content in realtime
Social aNalyticS
How to track engagement trends and business metrics
Satisfaction with our support
is 96,7 % (Zendeskindustrybenchmarkis88%)
Pricingthatscaleswithyourbusiness.Chooseabasicpackageorcontactusforasolution tailoredtoyourrequirements.
Pricing PlanS
Pro
• FullProductSuite
• StandardValueAnalytics
• KomfoAcademy
• OneorfewSocialMediaChannels
• OneTeam
• OneMarket
• StandardlimitationsonAdSpend
• StandardSupport
enterPriSe
• FullProductSuite
• AdvancedValueAnalytics
• KomfoAcademy
• MultipleSocialMediaChannels
• MultipleTeams
• MultipleMarkets
• ExtendedlimitationsonAdSpend
• ExtendedSupport&Guidance
Want a qUote?
Contactusandamemberofourfriendlysalesteamwillscheduleatimetochatspe-cificsaboutyourneeds.
Have qUeStionS?
GiveusacallandafriendlyKomfonianwillansweranyquestionsyouhave.
+45 5370 0922
www.komfo.com
Bo Kristiansen,UniversityofSouthernDenmark
“Komfo increased our revenue from
Facebook with 18 %. By far the most effective
tool we have tried.”
“Komfo gives us a great understanding of
the value we are creating in Social Media – a necessary tool when reporting results back to top management.”
NavnEfternavn,JustEat
“Komfo offers extremely fast and competent support.
Highly recommended!”
David Engstrom, Telia