social marketing for small business
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John LawsonManaging Editor of ColderICE.comPresident of 3rd Power, Inc.
Wednesday Nov. 17, 2010
Social Marketing for Small Business
@ColderICE
Who are you dude?
@ColderICE
Award Winning Blogger
@ColderICE
Top eBay Seller
@ColderICE
• What I want• When I want it• Way I want to buy it
@ColderICE
The World Wide Web is enormous!
@ColderICE
That’s Me
@ColderICE
• Explore new ideas• Discover opportunities• Investigate facts• Prepare for some
discomfort• One dude’s story
Can You Handle The Truth?
@ColderICE
The Web Walls
@ColderICE
Interactive Evolution
@ColderICE
• Personalized– Unique results– Location based– Historical (behavior)
• Socialized– Shareable– Easy to consume
• Mobilized– Location based– App Experience
The New Web Experience Trilogy
@ColderICE
Study the 1%
• Who should we watch?• Study the best• Ignore the stunned,
unhealthy, immature
@ColderICE
The Dell PC $6.5 Million Twitter Case Study
@ColderICE
@ColderICE
Sold $6.5 million
On Twitter
Worldwide Audience
WOW!
@ColderICE
@ColderICE
Numbers are in Millions so this is $52,000,000,000Billion with a B - in Net Revenue
@ColderICE
Pie Chart of Social Media’sContribution to Dell’s Gross Profits
@ColderICE
Pie Chart of Social Media’sContribution to Dell’s Gross Profits
@ColderICE
Perspective is Always Important
@ColderICE
For every $10,000.00 in Dell revenue
Only $1.00 comes from the social media of Twitter
Excuse me?
@ColderICE
The media coverage was PRICELESS!
@ColderICE
Time for my company to grow up
• Competition• Technology• Industry• Economy
@ColderICE
The System at 30,000 ft.
Meet
Needs
Lead
Achieve
To Maximize
@ColderICE
Goals
• Conversion• Order Size• SEO (Best Match)• Efficiency• Branding
@ColderICE
Content
• Editorial (Descriptions)• UGC – User Generated Content• Product Data• Branding
@ColderICE
Infrastructure
• Storage• Management• Collaboration• Syndication• Localization
@ColderICE
Operations
• Scalability• Flexibility• Extensibility
@ColderICE
Results
• Revenue (R.O.I)• Globalization• Cost - Efficiency• Product Data• Leverage
@ColderICE
Tie Technology to Simplicity
• Simplify • Automate• Duplicate
@ColderICE
A low cost solution of high end technology
Why Social Media?
@ColderICE
Social Marketing Is Not A Religion
@ColderICE
Over 1600 Social Sites
(in English)
@ColderICE
Objective research
Hundreds of test
Hundreds of apps
Educated Opinion
S.M.a.a.T - Social Media as a Test
@ColderICE
Typical Sales Funnel
@ColderICE
@ColderICE
• I know what you are doing as you do it
Social Espionage?
@ColderICE
Social Intelligence
@ColderICE
Communication Cycle
@ColderICE
The Whole World IS Talking
@ColderICE
K.I.S.S.
Keep It Simple and Spectacular
@ColderICE
Let’s Focus on Some Tools
• The more you know the more you sell
Customer Analytics
@ColderICE
@ColderICE
Plug in from rapportive.com
@ColderICE
@ColderICE
TubeMogal
a single point for deploying uploads to the top video and social networking sites
@ColderICE
@ColderICE
@ColderICE
@ColderICE
Slideshare
@ColderICE
• Google loves blogs
• High ranking• Quick
indexing (Caffeine)
Blogging is SEO
@ColderICE
@ColderICE
@ColderICE
• Group playlist by theme
• Add tool tips• Link to
internal pages• Make public• Continue to
create
YouTube is your microsite
@ColderICE
@ColderICEDeva’s Bubbles
@ColderICE
• Send me an email at:
59
Get Your FREE Whitepaper for Small Business Social Media
@ColderICE
John Lawson CEO 3rd Power Outlet
Founder ColderICE.com
ColderICE.com
Email: [email protected]
Twitter: @ColderICEFacebook.com/ColderICE
Linkedin/in/ColderICE