social marketing offline behavior & online conversation
DESCRIPTION
TRANSCRIPT
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Social Marketing: Offline Behavior & Online Conversation
October 21, 2009
@GamePlanHayden#MCWeek
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What We Know Now
The Audience is no longer listening…
they’re TALKING!
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What We Know Now
The Audience is no longer
“accountable”
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“Alternative Reality”
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Dell Lounge: Telluride Film Festival
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Dell Lounge: Telluride Film Festival
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Dell Lounge: Telluride Film Festival
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Bacardi Mojito “In The Mix”
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Bacardi Mojito “In The Mix”
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Bacardi Mojito “In The Mix”
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AMD Phenom II Launch
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Dell Lounge: ACL Music FestivalA Blogger Collective
•curate the after parties by choosing the bands featuring.
•Blog about party and bands before, during and after festival
•Garner robust music content from the band performances, interviews, and blog coverage.
•Association with a group like this will likely build credibility in the music community
Opt-in email campaign used to distribute
DellLounge wrist bands for VIP line access
Video and audio content drove post-
event traffic
HotFreaks! audiences drove
traffic
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Dell Lounge + Perez Hilton
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Online = Offline
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Relationships
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Mobile!
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Image Credit: Wired.com
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Image Credit: Flickr*Source: Keller-Fay Group
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Image Credit: flickr.com
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Image Credit: parkcitymountain.com
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