What to ShareLeveraging Social Media

Communication

CORO Fellow ProjectLearning about the Coastal Conservancy & helping with social media• Social Media Platforms• Conservancy Social Media• Needs and Goals• Recommendations • Communication Plan• Questions & Feedback

Diverse Ways to Communicate

Text, Links, News Articles 140 Character Limit Photos & Captions,Photos, Hashtags (#) Photos, Hashtags (#) Hashtags (#) Different Communication→ Distinct

Strategy

Conservancy Social Media• Visual →

Restoration, Trails, Public Access

• Statewide Coasts• “Behind the

Scenes”• Avg FB Reach: 90-

300• FB Likes: 1000+

Reach Reach1,211 2,090

Social Media GoalsGreater Publicity for Regions

Decrease Content Creation WorkImproved Multi-Platform Translation

Adaptation to Changing Trends

Communication Recommendations

Regional

Rotation

Instagram

Launch

Themed Content Strategi

es

Regional Rotation• Rotate content to each region on

a monthly basis

• Each region sends pictures, links to news articles, project updates etc. to the SeaGrant fellow for posting

Proposed Schedule

Region Months

San Francisco Bay

Jan., May, Sept.

Central Coast Feb., June., Oct.

North Coast March, July, Nov

South Coast April, Aug., Dec.

Benefits● Increases regularity● Highlights each region● Improves post planning over time● Still able to share news outside of region month● More meaningful connections with regional

stakeholders

Themed ContentSF Bay Region

WetlandsBay TrailRidgeway RailsSalt Ponds

Instagram Launch• Photobased

• Translatable

• Current Trend

• Reinforce Current Projects (Coastal Trail)

Communication Plan• Strategies Facebook, Twitter, Instagram• What Makes A Good Post• Theme Week Ideas List• Social Media Guidelines

Thank you!

Questions & Feedback