social media 101
TRANSCRIPT
Presents
Social Media 101
Introductions
Alex Green, Aimy Enriquez, and Jessica Fraser Serving at 501 Commons www.501commons.org
Overview
•What is Social Media?
•Functions of Common Tools:
oBlogging
oFacebook
oTwitter
oYouTube
•How can these tools advance our goals?
•Next Steps: How Can I get started?
What is Social Media?
• Content Sharing
• Community Engagement
• A Marketing Opportunity
Presents
Social Media 101
Imagine that you magically
know everything about social
media, and can maximize its
potential as you see fit.
What would you
do for your
organization?
What benefits
would your
organization see in
the long term?
Blogging
where should it be located
how to integrate it onto other formats
integrate events/programs into facebook - how to best use this
YouTube
Presents
Social Media 101
Q: How can these tools advance
our nonprofit goals?
Share Your Organization's Story
Create content that is compelling in a creative way to elicit an
emotional connection to get people to respond and talk
•Allows use of text, imagery, and video
YouTube
•Videos that house PSAs, case studies, etc.
Blogging
• Post unique content and discuss issues related to your
organization
Recruit Volunteers
Engage participants in meaningful dialogue with the community
•Readers interact with content through "share" and
recommended post
•Bring your target demographics in discussion with one
another
Blogging
•Use to expand support from your readers
Fundraising
Engage your potential donors
•Create an "Event" to drive attendance
•Timeline feature allows for users to "pin" important post
to the top of their fan page (useful for promoting events)
YouTube
•Live streaming
•Donate button
•Promote fundraising events
•Provide direct links to your donate page
Presents
Social Media 101
How can I get started?
Turning Knowledge Into Action
-Establish a reasonable goal
-Find the right social media tool
-Create accountability
-Make social media a habit
Figure Out Your Organization's
Social Media Goals
-What is it about your organization that you would like to
share the most with the community?
-What new opportunities could this potentially open for
your organization?
-How might social media benefit existing operation in
your opportunity?
Identify which Social Media Tools can be used to establish this
goal.
Start with one of these tools and make a commitment to signing
up for it as an organization. • Keep your commitment simple so that you will be able to stick with it and build on it later.
Find out what similar organizations in your community are
doing with this tool. • Finding a role model organization or page that you can look at to get ideas is a great way
to establish a social media methodology that works.
Choose the Tool that will Work
Best for Your Organization
Find someone at your organization that can be held
accountable for following through with your goal. • Creating accountability will greatly increase the chance of this new initiative sticking.
Make a commitment to spending 1 hour a week for getting
acquainted with the service. • 1 hour a week is a goal that is achievable. It is important to start with a goal that is
sustainable and can be built upon later. This is best split up into 3x20 minute sessions.
Find a time during the week that you will be able to fit this
activity in with the smallest chance of interruption. • Creating habits are the best way to keeping committed to an action or goal. Finding a
routine which social media practice can fit into is the best way establish a habit.
Determine Who will Update Your Content
Take the 30 Day Challenge!
-Commit to 30 days
-Start Simple
-Make it at the same time
(like after lunch)
-Get an associate to support you.
-Visualize your goal and why this is important
for your organization.
We can help you further
For info on:
• Future workshops on technological applications,
social media methods, and other topics
• Participating in a free tech assessment of your
nonprofit
Email us: [email protected]
Resources
•YouTube for Good - Step by step guide specific to nonprofits
• NTEN's Reports on mobile and social media
• 501 Commons' Knowledge Center for past tech Brown Bag
presentations
• For other nonprofit events please check out our events page
on the 501 Commons website