social media 101
DESCRIPTION
Basic presentation on social media marketing.TRANSCRIPT
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Social Media 101Understanding how to use in your business
By Greg Marshall
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Why AreWe Here?
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To learn how theInternet and social
media can helpyour business
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To start formulatinga strategy for using
social media in your business
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It was easier thanWorking today…
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Who is Greg Marshall?• Director of Community Education at
Whatcom Community College• Computer technologist with 20+ years
of helping people with technology• Published author with two books on
Windows and file management out and a third on the way
• Past business owner• BA in information technology
management• A reputation of being the first to try
any technology or new thing just to see how it will effect everyone else.
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Who Are You?
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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What is Social Media?
A collection of electronic tools and websites that allow people to interact with each other and not just with static information.
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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More Social Media Sites…
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Another Look…
Created by www.wordle.net
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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This is where you scream…
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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And I tell you…
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Let’s Start At the
Beginning…
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Social media will not cure all your
Marketing problems
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You will Understand it
by the time you leaveclass
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Your Web of Marketing – Level I
Basic Marketing1. Face to Face2. Phone Calls3. Mailings4. Networking
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Your Web of Marketing – Level II
Basic Electronic Marketing1. Email2. Website
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Websites
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Websites advertiseyour business tonew customers
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Provide detailed Information to your
customers
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K.I.S.SRule
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It’s all aboutEYEBALLS!!
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Quiz!!
What’s the #1 piece of information web surfers
are looking for when they come to your
website?
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Answer
Your
Phone
Number
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Email &Electronic
Newsletters
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Use it to shareInteresting
Information aboutYour business
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Keeps yourBusiness in
People’s minds
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Use an opt-in list & include more thanJust sales pitches
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Email – Electronic Newsletters
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Constantcontact.com
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Your Web of Marketing – Level III
Social Media1. Facebook2. Twitter3. Blogs4. ????5. Facebook
Advertising
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Social Media
Social media is about giving to the community. Not advertising or promoting
your business.
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Important Ratio
4 to 14 community related posts to
every selling post
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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You haveFollowers…
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You send shortMessages of…
Nothing of note happened today…
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140 charactersMAX!
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Blogs & Blogging
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Used to communicateDaily much like a
newspaper
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Can be used in Place of a websiteSoftware simpler
To use
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Blogs & Blogging
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Blogs & Blogging
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Blogs & Blogging
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Blogs & Blogging
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Hint…
Don’t create ghost
towns!!
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Strategy
No piece of your marketingIs an island unto itself.
All of it has to work togetherTo serve the business.
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Strategy
Your web of marketing is designed to catch “eyeballs” and focus it on your business.
Each marketing piece attracts customers differently using different strategies.
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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The Strategy
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Pick the tools thatWork for YOU
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It takes time!
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Strategy
Website
E-NewsletterSchedule & Flyers
Networking
InternalMarketing
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Whatcom CC – Community Education
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]
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Contacting Greg Marshall• [email protected] • [email protected] • www.whatcomcommunityed.com• Twitter: wcccomed• Phone: 360.383.3205• Facebook:
www.facebook.com/pages/Bellingham-WA/WCC-Community-Education
• LinkedIn: http://www.linkedin.com/in/gpmarshall• Biznik: http://biznik.com/members/greg-marshall• Xbox: BeakersRevenge• Wow: Bartlesmann (Maelstrom)
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, [email protected]