social media 101
DESCRIPTION
Created this presentation for interns at EMC Corporation. Aimed at educating students about proper practices, and social media etiquette, along with helpful hints on how to leverage social media for their job searches.TRANSCRIPT
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Social Media 101
Joe Howell
Director, Global Employer Brand & Engagement
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Agenda
Maximizing Your EMC Connections
Getting Your Personal Social Media House in Order
Blogs
Using Social Media in Your Job Search
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Maximizing Your EMC Connections and Experience
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Making Connections
Networking primarily takes place in person, but staying connected is the most important part
LinkedIn is the best resource for you to stay connected to the people here at EMC
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Getting Your Personal Social Media House in Order
Blogs
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Social Network Personalities
Weekends
All day, every day
Mon-Fri, 9-5
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Make a decision: personal and professional? Or strictly personal?
Check your privacy settings
Take advantage of Friend Lists
Tagging and Untagging
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Your online résumé and personal job finder
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Profile Picture with Current Location and Current Employer with Title
Navigation Bar
High-Level Look at Current/Past Work Experience and Education
Recent Viewership Data
Details on Professional Connections, Recommendations, and other Online Presences
100% Indicates All Basic Profile Data is Complete
Status Update Box
LinkedIn: Profile Breakdown
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What Makes a ―Complete Profile?‖
Your industry and location
Three past positions
Your education
A minimum of 3 skills
A profile picture
At least 50 connections
Recommendations
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Your Profile Picture
LinkedIn is your professional network, you need a professional picture
Profiles with pictures are 7 TIMES more likely to be viewed
Want to look confident, professional, and approachable
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Joining Groups and Following Companies
Join groups that are relevant to you and your professional interests
Join company groups and research companies that interest you
Alumni Networks
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Expanding Your Network
Professional address book
Make connections with all of your past and current colleagues
Maintain a relationship with your connections
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Tips
Searching: you can type (your school name), (your industry/ job) and alumni in that industry will appear
Save your searches and get notified any time the search changes
Download the app Company Buzz and stay informed about company happenings
Use your LI profile page as your resumé, print as a pdf
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The social network for instant, global conversing
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Using to Find a Job
80% of employers use or are planning to use social media to find and attract candidates.
With an effective Twitter presence, social network recruiters can find you when they use keywords to search Twitter profiles and tweets.
Demonstrate your knowledge or opinion on topics, key trends, and events related to your field
Create a job search, then use an RSS Feed to keep track of any changes or new postings
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Following Companies on Twitter
Follow companies
you’re interested in
Stay connected to new
developments
Learn about the
company’s culture
Learn about career fairs
and meet recruiters
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• Check your privacy settings
Consider quality over quantity
Watch your ratios –reply and follower
Keep private conversations private
Be honest, respectful, and genuine
Give credit to others ideas
If you affiliate with or talk about EMC -You represent the global brand.
Keep your language clean and appropriate
• Remember this is a public, searchable forum
Best Practices
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A blog is like your personal website
Great space to share work and projects
Showcase your expertise
Be aware of what you’re publishing and how that may affect future interactions
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Good Blogging Techniques
Write in-depth, descriptive posts that
allow you to fully display your breadth
of knowledge
Include a picture with a
short bio
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Bio and Awards
How to connect through
different social media outlets
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Other Social Media Tools
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Glassdoor
Use this to research companies
Find out their salaries
Job listings
Talk to current employees
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Connect and build a
relationship with recruiters
Find and share information
quickly to learn and showcase your expertise
Follow companies to get active information
about industry changes/
developments
Use this forum to display
knowledge and opinions about
industry developments
Research a company, learn
about its culture, look at average
salaries
The Social Media
Ecosystem
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