social media 101 (and a little 102) · title: social media 101 (and a little 102) author: nick...
TRANSCRIPT
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SPECIAL OLYMPICS PENNSYLVANIA
Social Media 101
(and a little 102)
leadership conference 2019
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What We'llDiscussTOPIC OUTLINE
Intros
Free-flowing presentation
Social Media -- your thoughts?
It's all about engagement
like omg i'm insta-famous
The glorious world of Canva
Tell Your Story
S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
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WHO USES SOCIAL MEDIA?
3.2 billionnumber of social media users worldwide
in 2019 -- or roughly 42 percent of the
global population
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YOU HAVE MYPERMISSION.
PLAY ON YOUR
PHONES FORONE MINUTE.
(just make sure it's social
media. no games!)
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
OPERANT
CONDITIONINGOur behavior is shaped by our consequences. What we do depends on the
rewards or punishments associated with an action. Put simply, if something
feels good or benefits us, we do more of it.
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
90.4%?????
70.5%?????
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
90.4%PERCENTAGE OF
MILLENNIALSWHO USE SOCIAL MEDIA
70.5%PERCENTAGE OF
GENERATION X-ERSWHO USE SOCIAL MEDIA
48.2%PERCENTAGE OFBABY BOOMERS
WHO USE SOCIAL MEDIA
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91 PERCENT OF SOCIAL MEDIA USERSDIGEST CONTENT ON A MOBILE DEVICE
so always keep that in mind when creating content
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
YOUR TURN...
So much time foractivities!
WHY DO YOU USE SOCIAL MEDIA?WHAT SHOULD WE USE SOCIAL MEDIA FOR?
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THE BENEFITS OFSOCIAL MEDIA
S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
Create a close-knit group
with common interests
SENSE OFCOMMUNITY
If a practice is cancelled or
location has changed last-
minute, you can reach everyone
QUICKLYSHARE
INFORMATION Put your athletes and
volunteers at the center
of the excitement
GENERATEBUZZ
Our stories are
incredible. And this is
how we can tell them
TELL YOURSTORY
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
engagement.
NOT THE KIND THAT INVOLVES A RING
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tips forgettingengaged.
MAKE YOUR POSTS VISUAL
People are so busy, they can't be bothered to read words.
Like, did you even read this?
SHARE CONTENT FROM OTHER "BRANDS"
Mix it up a bit for better results and interaction.
HASHTAGS
#TheseAreAwesome
S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
What's worked for us
- VIDEO
- CONTEST
- ATHLETE FEATURE
- ANYTHING USA/WORLD GAMES
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
Still the most popular
Amazing for real-
time coverage of events
What all the kids are using
SUGGESTED SOCIAL MEDIA
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
BUT THERE IS ANOTHER...
WHAT IS THE SECOND-MOST VISITED SITE CURRENTLY IN EXISTENCE?
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
AND THE WINNER IS...
YouTube!!!!82 PERCENT OF ALL INTERNET TRAFFIC WILL BE VIDEO BY 2022
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TOP VIDEO TIP FOR 2019add subtitles to your video
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
OtherTrendy Stuff
FACEBOOK GROUPS/EVENTS
Conversations are key. People don't talk in person anymore
but they sure do love to talk online
INSTAGRAM (THE WHOLE THING)
It's the bee's knees
FACEBOOK ADS
Because apparently Big Z doesn't have enough money
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TOOLS FOR CREATION
CANVA
one-stop shopping
CALENDAR
you know this one already
YOUR PHONE
it's pretty much a computer
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AESTHETICS ARE AWESOME
S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
FACEBOOKHEADER
Can be changed frequently
to represent what's
happening with your
program
TWITTER HEADER
Ditto from the left
INSTAGRAMMOMENTS
Create neatly-organized
archives of your favorite
Insta stories
MATCHING LOOK
Not just using the right logo
(that's important!) but a
theme throughout
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S P E C I A L O L Y M P I C S P E N N S Y L V A N I A / / L E A D E R S H I P C O N F E R E N C E 2 0 1 9
Don't be afraid toexperimentNOW IS THE TIME TO TRY NEW THINGS
Let's face it. We're probably not going viral but we're also not going to
get 10,000 angry comments if we push the envelope a bit. Get out of
your comfort zone and post a fun video you like. Share an athlete
story that might be difficult to hear. It's in your hands and the results
can be awesome with just a little TLC.
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Questions?(HOPEFULLY!)
PHONE
215.313.2897
OFFICE
2750 Blvd. of the Generals, Norristown PA 19403