social media 101 for business 2.0-rescale

8/14/2019 Social Media 101 for Business 2.0-Rescale

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ocial Media 101ocial Media 101.or Business 2 0.or Business 2 0


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Social Media 101Management ofdifferent information viadifferent online platform reaching out todifferent target audience through building

different social networksand maintainingdifferent multi-lateral communicationManagement sharing, publishing, discussionInformation text, pictures, video, presentation,

sound, gossip, rating, polls results, etc

Platform Live Feed, Micro blog, Social games,virtual world

Social Network Vertical, Horizontal, interest,industry.

Communication Users becomes content provider,

Broadcaster needs to offer instant feedback.


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Why shouldmy business care

aboutSocial Media?


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( , , )S in g a p o re 4 7 0 0 0 0 0( , , )S in g a p o re 4 7 0 0 0 0 0

1 o u t o f 71 o u t o f 7 o no n Facebookacebook=,80 00080 000


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nn ( , , )merica 400 000 000( , , )merica 400 000 000out of 4 are on Socialout of 4 are on SocialMediaedia=, ,00 000 000,00 000 000


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n the Worldn the Worldout of 3 are on Socialout of 3 are on SocialMediaedia=

, , ,000 000 000, ,000 000 000


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Youngsters Spend Time on SocialMedia than

Reading your Email


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Social Medianot only

Change the RulesofCommunication


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SocialMedi

a changes

SocialMedi

a changes

theA

rt

ofW

ar

theA

rt

ofW

ar


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Power of Publishers and Broadcaster sPower of Publishers and Broadcaster sare moving towardsare moving towards

The Traditional AudienceThe Traditional Audience


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Social Media

Best Friend?or yourorst Nightmare?


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Just how fast isSocial Media

Marketing Growth?


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More than 13 hours of video

uploaded per minute.


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450 years to watch all

videos(2009 2459)


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13,000,000

Articles


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, , ,4 000 000 000

%5 of people on earthhas a photo in Flickr


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1400% growth from Jan

Feb 09


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If

If FACEBOOKis a Country,It will be the 8thlargest Country

In the World


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Leverage of Social Media


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&FoodBeverages

Consultancy Fashion Education

Hospitality Retail InfoTechnology

Property

Automobile Entertainment Healthcare Recreation


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Book Blog

Distribution Strategy


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Intellectual Property

Management

Publishing Sharing


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Merchandising

/ /CD Songs MP3 Podcasting


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Customer Feedback

Forum Discussion Social networking Site


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Business Networking

/Joining Business Clubs Groups& ,Using Linkedin Plaxo etc

To create your own groups


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Business Meetings

Conference Calls Instant Group Messaging


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Knowledge Management

Conference Slideshare


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Goodwill / Referral

Program ?

& Word of Mouth Client Testimony / /Comments Rating Poll


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Loyalty Program

Client Fans


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Tele-Marketing

Cold Calls

Adding Friends


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Email Marketing

Broadcasting or Blasting Mass Invite or Open ID Log in


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Mass Marketing

Customized SMS Micro Blogging


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Semantic WebSearch Engine Optimization

Online Marketing


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Marketing Campaign Conversational Marketing

Integrated Marketing


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Web Strategy

Hit Rate ? Google Analytics


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Business Intelligence

Monitoring ? Google Alert


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Business Alliance

Information SystemStrategic Alliance

Application Programming Interface( , )Yahoo Update Facebook Connect


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Corporate Learning

/Conferences Seminars Webinar


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Management

Development

Harvard Business School Scribd


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Responsiveness

Periodic Update( )Newsletter

Instant Update( )Live Feed


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Mass Media Relations

Press Release Social Media Press Room


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Corporate Image

Corporate Website Corporate Portal


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!OW!OW et s take theet s take the . . . .M R T. . .M R T

S cialcial M -dia-dia R adyady T !me!me


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Many are in there!


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o u r C u sto m e rs a re!here


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/our Partners Associates!re there


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our Competitors are!here


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Just use what you need


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ff


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forforPersonal & ProfessionalPersonal & Professional

BrandingBranding


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:Name Ideas AndrewAlmost 2500friendsFan of 25Pages

Members of over 200groupsOwn Group with over 1000membersOver 800pictures


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:// . .Http ideasandrew podomatic com45 daysold180 min of podcast

Radio Interviews Webcast Interview

10episodes50downloads
http://ideasandrew.podomatic.com/http://ideasandrew.podomatic.com/http://ideasandrew.podomatic.com/


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:Name Ideas Andrew:Name Ideas Andrew2020presentationspresentations

OverOver 200200downloaddownload


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:Name Ideas AndrewAbout 25Videos

News Coverage /Talks Show Seminars Award CeremonyInterviews

Almost 1700Channels viewsOver 15000video viewsHave watched almost ,10 000videos


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:Name Ideas AndrewAbout 305connections

- ,37 600 (connections 2nd )degree- , ,2 800 000 (connections 3rd )degree8Recommendations

Members of over 20

groups

Own Group with over 40members%Profile 100 updated


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www.andrewchow.sg


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www.beulah.sg:Founded 2006 Sep:Category Religion

:Objective Christian networking

:Profiles 1465

:Events 300

: ,Friendships 34 000

i


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:Founded 2007 Jan

:Category Social

:Objective Friendship

:Profiles 6400

:Events 400

: ,Personal Messages 250 000

www.romancingspore.co

m


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www.tableforsix.sg:Founded 2009 Jan

:Category Personalized Dating

:Objective For likeminded singles whoLooks forward to a life long relationshi

:Profiles 510

:Table For Six Over 100


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www.superideamart.com:Founded 2009 Aug

:Category Business

: &Objective Exchange Ideas Allian

:Profiles 230

: ,Friendships 1 800


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One last Question! When was the last time you search for your

name on

?


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social media 101 for business 2.0-rescale

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