Social Media 101 Can the interwebs help emergency response?

By Christopher Vera, GCFA, GLEG, CISSP

chrisvera.com

May 23, 2012

Role of Social Networking in Critical Sector Incident Response & Resiliency

Disclaimer, Social Media Style

The comments of @christophervera are his own and do not necessarily reflect the opinions or

positions of his employer. #CYA

Got Twitter?

For fun, let’s use our event hashtag!

#sdcssm

Perspectives…

Why are we avoiding social media?

A: How can we teach others to protect themselves unless we understand what it is and

how it works?

Q: Et tu, Chris?! You’re an information security & privacy professional! You do social media?

Defined “Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media is ubiquitously accessible, and enabled by scalable communication techniques.” - From Wikipedia

Say what?

Community

News

Conversations

Collaboration

Communication

No, really. What is social media?

Technologies that enable…

…based as much on interest as on geography

History

March 2002

August 2003

March 2006

A bit boring…

Soci

al M

edia

Lan

dsc

ape

Common social media categories Category Examples

Blogs Wordpress, Blogger

Micromedia Twitter, status.net

Social networks Facebook, Linkedin

Crowdsourced content (i.e., wikis) Wikipedia

Forums Experts Exchange, Yahoo Forums

Video YouTube, vimeo

Location-based services Foursquare, Google Places

Photos Pinterest, Instagram, flickr

Social bookmarking Delicious, StumbleUpon

SO MUCH MORE!

Market “Share”

Common Social Media Explained Media Explanation

I’m eating a #donut

I like donuts

This is where I eat donuts

Here’s a vintage photo of my donut

Watch me eating a donut

My skills include donut-eating

Here’s a donut recipe…my, look at those pretty shoes.

Now listening to “Donuts”

I’m a Google employee who eats donuts

Modified from unknown author.

Why Social Media?

“It allows for message…

Duplication

Amplification

Redundancy”

- Kim Stephens, iDisaster 2.0

96% of 18-35 year-olds are on a

social network

-source: en.gauge media

80% of Twitter usage is via

mobile device

-source: onlineschools.org

Emergency Info by the numbers

#1 Television #2 Radio #3 Internet (18% from Facebook alone!)

How do you take your news?

80% % of people who think emergency responders should be monitoring social media

39% % of people who post for help on social media & think it should arrive in less than one hour

Survey, 2011

Anaheim CERT Monitors Social Media

Refresher on compound interest

from ponderingmoney.com

One message before social media

from Kim Stephens, iDisaster 2.0

…and after.

from Kim Stephens, iDisaster 2.0

The difference is that social media compounds interest in seconds or minutes, not years.

This is its greatest strength and its greatest weakness.

(Duplication, Amplification, Redundancy)

Can’t boil the ocean – let’s focus on these

#hashtags Powerful tool for “tagging” tweets with keywords • Searching • Categorizing • Tracking conversation topics

Concepts

VERY popular hashtags become “trending topics”

Account names

@christophervera

More than just for finding people. • Communicate with non-followers • Gets others involved. Re-tweet me!

Q: What does this tell emergency responders?

A: If global disaster strikes Mother Monster has more reach than all of us combined! Retweet!

Re-tweet? So what?!

Twitter geotagging

From Bing Twitter Maps

Related topic: Google Public Alerts

Concepts

• Allows others to follow your content

• Reveals popular posts

• Sharing (like a re-tweet.)

Real value: DIALOGUE!

Courtesy of Kim Stephens, iDisaster 2.0

Craig Fugate, Director of FEMA, on social media

“Government has to change the mentality that, love it or hate it, you have to adapt to us. We need to adapt to [our citizens.]”

- InformationWeek, Jan. 2011

What next?

Get involved. Learn the tools.

Learn the CULTURE.

Need more?

Learn your organization’s social media process. Don’t have one? Maybe you can help start it.

Professional Preparation Resources

• Twitter: #SMEM (social media in emergency management)

• http://www.sm4em.org

• http://www.google.org/crisisresponse/

• iDisaster 2.0, http://idisaster.wordpress.com/

• http://www.howto.gov/

The most important post in the world during an incident

Appendix A: References & Resources • What is Social Media? http://www.slideshare.net/themoleskin/introduction-to-social-meida • Wikipedia, https://en.wikipedia.org/wiki/Social_media • What the F**K is Social Media?, http://www.slideshare.net/mzkagan/what-the-fk-social-media • Social Media 4 Emergency Management, http://www.sm4em.org/ • Google Crisis Response,

https://docs.google.com/document/pub?id=1uXKmf7olU7fQ6bUR9wW2zgT2XI8aP-bl6SK4edrvsnk • American Red Cross Social Media survey,

http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=7a82d1efe68f1310VgnVCM10000089f0870aRCRD

• Emergency Management, http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html

• Social Media & Disaster Management, http://www.slideshare.net/epi2oh/social-media-101-training-8911

• Anaheim CERT Monitors Social Media, http://idisaster.wordpress.com/2012/04/24/anaheim-cert-to-monitor-social-media-during-a-disaster/

• Twitter Hashtags for Emergency Management, http://connectedcops.net/2011/01/27/using-twitter-hashtags-for-emergency-management/

• Social Media and the Queensland’s Crisis, by Kim Stephens, iDisaster 2.0 • VOST, http://www.slideshare.net/CMilliganNZVOST/vost-presentation-basics • Quote from Craig Fugate, http://www.informationweek.com/news/government/info-

management/229000918

Appendix B: Image credits • Images marked with credits already are not listed here • Microsoft clip art is not listed here • Logos & trademarks are from company websites • Screenshots are by Christopher Vera • San Diego Happy Hour, http://www.land8.net/blog/2011/11/08/land8-happy-hour-san-diego-style/ • Friends @ Coffee Shop, http://spanish-podcast.com/2009/11/10/spanish-english-intercambio/ • Tunisia one year later, usatoday.com • Victorian Séance, vsrs.livejournal.com/profile • Computer Virus, freecomputermaintenance.com • Privacy erased, plpnetwork.com • First tweet ever, liquid-id.blogspot.com • Compound Interest, ponderingmoney.com • One message before social media, and after, Kim Stephens, iDisaster 2.0 • Bluegill by @browolfgeezuz • Queensland Facebook Dialogue, Kim Stephens, iDisaster 2.0 • Anaheim CERT workflow, http://idisaster.wordpress.com/2012/04/24/anaheim-cert-to-monitor-

social-media-during-a-disaster/ • Craig Fugate profile, http://www.fema.gov/about/bios/wfugate.shtm

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