social media 101 - north shore sustainability partnership - june 26 2014

www.jeannineoneil.com

Social Media 101

Jeannine O’[email protected]


Nor th Shore Sustainability Par tnership


• Definition of social media/inboundmarketing

• Evolution of social media• Meet the Key Players• How to create a social media strategy


Social Media (For Business/Organizations)What Is It?

Traditional Media(Outbound Marketing)

Social Media(Inbound Marketing)


Social Media (Inbound Marketing)A way:• To build relationships• Get to know your audience• Create conversations by talking & listening to your

audience.


Social Media (Inbound Marketing)

Channel for:• Communication• Information• Customer Service• Advertising/Marketing• Word of Mouth Marketing


Social Media (Inbound Marketing)

The Key to SocialMedia Marketingis Engagement.


Social Media – What Is It?

Any online technology that people use toshare content, opinions, insights, experiences,perspectives & media. (Merriam Webster)


Social Media – What Is It?

Any online technology that people use toshare content, opinions, insights, experiences,perspectives & media. (Merriam Webster)

REAL people, REAL interactions, in REALtime.

www.jeannineoneil.comSource: http://avalaunchmedia.com/history-of-social-media/Main.html


Evolution ofSocial Media• E-mail• Blogging• Social Networks• Single Use

Social MediaApps


Facebook is the BackyardCookout of Social Media.


Twitter is the Newsroomof Social Media.


LinkedIn is theNetworking/Cocktail Hour

of Social Media.


Google+ is the New NextDoor Neighbors.


YouTube is the Televisionof Social Media.


Foursquare is theBusiness Directory or

Phone Bookof Social Media.


Instagram is the PhotoBooth of Social Media.


Vine is the America’sFunniest Home Video of

Social Media.


Pinterest is theInspiration Notebook of

Social Media.


Snapchat is the In storeFlash Sale of Social

Media.


Blogging is theSoapbox of Social Media.


How to Deal with Social Media Overload

• Plan• Prioritize• Assign Tasks• Manage• Measure• Repeat


Create A Social Media PlanWho is your audience?


Create A Social Media PlanWhich platforms are they on?

• Research targetaudience activity OR

• Take your customer listand start lookingfor them.


Create A Social Media Plan - Prioritize•Which platforms makes most sense for you to beon?

•What is the purpose of being on each platform?• Define different purposes.• Set goals.

•What will be your Brand Voice on each platform?


Create A Social Media Plan - Prioritize• Build your presence on

your current platforms.• Create a presence on

new/missing ones.• How will your accounts

play off one another?• Think about content

creation.


Create a Social Media Plan - Manage• Editorial Calendar (Monthly/weekly

themes/season/events).• Create a posting schedule.


Create a Social Media Plan - Measure• There are tools to watch your conversations and

pull reports to keep you on track.• HootSuite• Google Analytics• Facebook Analytics• TweetDeck• Iconosquare


Create a Social Media Plan - Repeat• By listening to your audience• Watching where they are most engaging• Learning what kind of information is most

appealing to them• Monitoring the conversations• Measuring the analytics…


• Build relationships with clients/customers/otherorganizations.

• Create two way communication with yourcustomers.

• Share your stories.• Building a community.


Don’t Forget toConnect On Social!


Jeannine O’[email protected]
