social media 101 primer

30
Social Media 101 Primer Social Media 101 Primer

Upload: patsy-stewart

Post on 26-Jan-2015

114 views

Category:

Technology


3 download

DESCRIPTION

Learn the basics of social media tools, LinkedIn, Twitter and Facebook. Learn how to get started and set up your profiles.

TRANSCRIPT

Page 1: Social Media 101 Primer

Social Media 101 PrimerSocial Media 101 Primer

Page 2: Social Media 101 Primer

Our TeamOur Team

Ira KaufmanMarketing Strategist

President, Optimized Strategies

Greig WellsSocial Media Coach

LinkedIn Top 50

Patsy StewartDirector of Social Media

Optimized Strategies

Page 3: Social Media 101 Primer

Our GoalsOur Goals

Provide basics on setting up the Provide basics on setting up the big three social media tools big three social media tools –– LinkedIn, LinkedIn, FacebookFacebook, Twitter , Twitter

Walk you through the actual steps Walk you through the actual steps

Answer your questionsAnswer your questions

Page 4: Social Media 101 Primer

What is Social Media?What is Social Media?

Social mediaSocial media isisa means to generate conversationsa means to generate conversations

Stop thinkingStop thinking campaignscampaigns

Start thinkingStart thinking conversationsconversations

Translate Translate conversationsconversations into into ResultsResults

Page 5: Social Media 101 Primer

WhoWho’’s Using Social Medias Using Social Media

72% of Internet Users have used Social Media72% of Internet Users have used Social Media

Demographics are 27 Demographics are 27 –– 56 year olds56 year olds

88% Have been using Social Media < 90 days88% Have been using Social Media < 90 days*Source is Social Media Industry Report 2009 by Michael *Source is Social Media Industry Report 2009 by Michael StelznerStelzner

•• FacebookFacebook 300 million users300 million users•• Twitter 52 million usersTwitter 52 million users•• LinkedIn 48 million usersLinkedIn 48 million users

Page 6: Social Media 101 Primer

What Are The Results?What Are The Results?

Generated Exposure 81%Generated Exposure 81% Increased my Traffic 61%Increased my Traffic 61% Increased Search Engine Rankings 52%Increased Search Engine Rankings 52%Generated Qualified Leads 48%Generated Qualified Leads 48%Reduced Marketing Expenses 45%Reduced Marketing Expenses 45%Helped Me Close New Business 35%Helped Me Close New Business 35%

*Source is Social Media Industry Report 2009 by Michael *Source is Social Media Industry Report 2009 by Michael StelznerStelzner

Page 7: Social Media 101 Primer

You Need a PlanYou Need a Plan

Determine what you want to get out of it

Measure your online digital footprint http://optimizedstrategies.com/online-digital-footprint/

Create your strategy

Page 8: Social Media 101 Primer

How Do You Get Results?How Do You Get Results?5 Step Success Framework5 Step Success Framework

1.1. Integrated Social Media Marketing StrategyIntegrated Social Media Marketing Strategy2.2. Profile OptimizationProfile Optimization3.3. Commitment to Growing your NetworkCommitment to Growing your Network4.4. Nurture RelationshipsNurture Relationships5.5. ConsistencyConsistency

Page 9: Social Media 101 Primer

The Social Media Big 3The Social Media Big 3

Page 10: Social Media 101 Primer

WhoWho’’s on LinkedIn?s on LinkedIn?

48 million Professionals 48 million Professionals AvgAvg income $110kincome $110kAvgAvg age 37 age 37 -- 5252

Entrepreneurs Entrepreneurs –– 31%31%Executives Executives –– 18%18%Decision Makers Decision Makers –– 42%42%*From *From LinkedIn.comLinkedIn.com Advertising Advertising

Page 11: Social Media 101 Primer

Why Should You Be On Linkedin?Why Should You Be On Linkedin?

Laser Marketing and Warm Market SalesLaser Marketing and Warm Market Sales

Be Found = More Sales and ExposureBe Found = More Sales and Exposure

A huge timeA huge time--saver, aggregating informationsaver, aggregating information

Hire A+ employees or land your dream jobHire A+ employees or land your dream job

Page 12: Social Media 101 Primer

How Does LinkedIn Work?How Does LinkedIn Work?

Set up a profileSet up a profile

Make ConnectionsMake Connections

3 Degrees Separation (Kevin Bacon)3 Degrees Separation (Kevin Bacon)

Request IntroductionsRequest Introductions

Build Relationships OnlineBuild Relationships Online

Relationships lead to More BusinessRelationships lead to More Business

Page 13: Social Media 101 Primer

How Do I Get Started?How Do I Get Started?

SEO Your ProfileSEO Your Profile

Set preferences Set preferences

Invite your friends and colleaguesInvite your friends and colleagues

Join groups with your prospects Join groups with your prospects

Invite people from your NicheInvite people from your Niche

Build Relationships through Build Relationships through CommunicationCommunication

Page 14: Social Media 101 Primer

ItIt’’s Not Perfects Not Perfect

Community ratings more like eBayCommunity ratings more like eBay

Groups lack interactivityGroups lack interactivity

Lacks entertainment, story tellingLacks entertainment, story telling

Lack of brand loyalty to LinkedInLack of brand loyalty to LinkedIn

Page 15: Social Media 101 Primer

Coming Up NextComing Up Next

How to Build a Targeted Sales FunnelHow to Build a Targeted Sales Funnel

How to Optimize Your Profile to Be FoundHow to Optimize Your Profile to Be Found

How to How to ‘‘dodo’’ LinkedIn in an hour a weekLinkedIn in an hour a week

What You Must Not do on LinkedInWhat You Must Not do on LinkedIn

Page 16: Social Media 101 Primer

LinkedIn QuestionsLinkedIn Questions

Is LinkedIn right for my business?Is LinkedIn right for my business?

How to Get Started on LinkedIn?How to Get Started on LinkedIn?

How Does LinkedIn work?How Does LinkedIn work?

http://http://LinkedIn.com/in/GreigWellsLinkedIn.com/in/GreigWells

Page 17: Social Media 101 Primer

Why Why FacebookFacebook??

More than 300 million active users and More than 300 million active users and mmore than 300,000 businesses

4th most trafficked website

The fastest growing demographic is those The fastest growing demographic is those 35 years old and older35 years old and older

More than 10 million users become fans of More than 10 million users become fans of Pages each day Pages each day

Page 18: Social Media 101 Primer

Personal AccountPersonal Account

You must register your personal account You must register your personal account before you create a business pagebefore you create a business page

Registering an account in your business Registering an account in your business name is name is againstagainst FacebookFacebook’’ss Terms of UseTerms of Use. .

Select your vanity URLSelect your vanity URL

Build your personal profile Build your personal profile

Set your privacySet your privacy

Connect with friendsConnect with friends

Page 19: Social Media 101 Primer

Building Your ProfileBuilding Your Profile

Avatar Avatar –– personal imagepersonal image

Add work and education infoAdd work and education info

Choose your NetworksChoose your Networks

Upload photos, videosUpload photos, videos

Add applicationsAdd applications

Page 20: Social Media 101 Primer

PrivacyPrivacy

Set your privacy settingsSet your privacy settings

You control exactly what is published You control exactly what is published on your wall and feed by setting on your wall and feed by setting your your FacebookFacebook PrivacyPrivacy

Page 21: Social Media 101 Primer

Connecting with FriendsConnecting with Friends

You can request friends to connect but You can request friends to connect but they must be mutually acceptedthey must be mutually accepted

Friend FinderFriend Finder

SearchSearch

Browse your friends Browse your friends friendsfriends

Page 22: Social Media 101 Primer

WhatWhat’’s Next?s Next?

Create, build and publish a Create, build and publish a business pagebusiness page

Friends Friends vsvs FansFans

Promote your businessPromote your business

Measure your successMeasure your success

Page 23: Social Media 101 Primer

What is Twitter?What is Twitter?

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text- based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. …… From WikipediaFrom Wikipedia

Page 24: Social Media 101 Primer

Why Twitter?Why Twitter?

Twitter has 40 million users who spent 300 million minutes on the site in April 2009, 3712 % more time than in April 2008

Twitter users spend 66% more dollars on the Internet than non-twitter users

Largest age group on Twitter is 35-49

Page 25: Social Media 101 Primer

Create Your AccountCreate Your Account

Select a user name; shorter is betterSelect a user name; shorter is better

Create a 160 character profile including Create a 160 character profile including your keywordsyour keywords

Include a link to your website or Include a link to your website or LinkedInLinkedIn

Add your avatar or imageAdd your avatar or image

Page 26: Social Media 101 Primer

Look and ListenLook and Listen

Monitor twitter for a few daysMonitor twitter for a few days

Add your first few tweetsAdd your first few tweets

DonDon’’t sellt sell

Engage in conversationsEngage in conversations

Use Use http://search.twitter.comhttp://search.twitter.com

Download twitter desk client (Download twitter desk client (SeesmicSeesmic, , TweetdeckTweetdeck, Twirl), Twirl)

Page 27: Social Media 101 Primer

Follow / FollowersFollow / Followers

Select people to followSelect people to follow

Find followers with similar interestsFind followers with similar interests

Follow your followersFollow your followers

Review profiles on http://Review profiles on http://twellow.comtwellow.com

Page 28: Social Media 101 Primer

WhatWhat’’s Next?s Next?

ApplicationsApplications

ToolsTools

HashtagsHashtags

Using Twitter for BusinessUsing Twitter for Business

Page 29: Social Media 101 Primer

Contact InfoContact InfoIra Kaufman [email protected]

http://www.linkedin.com/in/optimizedstrategies http://facebook.com/irakaufman twitter @ira9201

Greig Wells [email protected] http://www.linkedin.com/in/greigwells http://facebook.com/greigwells twitter @GreigWells

Patsy Stewart [email protected] http://www.linkedin.com/in/patsystewart htttp://facebook.com/patsystewart twitter @stewartb2b

Page 30: Social Media 101 Primer

Create Your Digital FootprintCreate Your Digital Footprint