social media 101 primer
DESCRIPTION
Learn the basics of social media tools, LinkedIn, Twitter and Facebook. Learn how to get started and set up your profiles.TRANSCRIPT
Social Media 101 PrimerSocial Media 101 Primer
Our TeamOur Team
Ira KaufmanMarketing Strategist
President, Optimized Strategies
Greig WellsSocial Media Coach
LinkedIn Top 50
Patsy StewartDirector of Social Media
Optimized Strategies
Our GoalsOur Goals
Provide basics on setting up the Provide basics on setting up the big three social media tools big three social media tools –– LinkedIn, LinkedIn, FacebookFacebook, Twitter , Twitter
Walk you through the actual steps Walk you through the actual steps
Answer your questionsAnswer your questions
What is Social Media?What is Social Media?
Social mediaSocial media isisa means to generate conversationsa means to generate conversations
Stop thinkingStop thinking campaignscampaigns
Start thinkingStart thinking conversationsconversations
Translate Translate conversationsconversations into into ResultsResults
WhoWho’’s Using Social Medias Using Social Media
72% of Internet Users have used Social Media72% of Internet Users have used Social Media
Demographics are 27 Demographics are 27 –– 56 year olds56 year olds
88% Have been using Social Media < 90 days88% Have been using Social Media < 90 days*Source is Social Media Industry Report 2009 by Michael *Source is Social Media Industry Report 2009 by Michael StelznerStelzner
•• FacebookFacebook 300 million users300 million users•• Twitter 52 million usersTwitter 52 million users•• LinkedIn 48 million usersLinkedIn 48 million users
What Are The Results?What Are The Results?
Generated Exposure 81%Generated Exposure 81% Increased my Traffic 61%Increased my Traffic 61% Increased Search Engine Rankings 52%Increased Search Engine Rankings 52%Generated Qualified Leads 48%Generated Qualified Leads 48%Reduced Marketing Expenses 45%Reduced Marketing Expenses 45%Helped Me Close New Business 35%Helped Me Close New Business 35%
*Source is Social Media Industry Report 2009 by Michael *Source is Social Media Industry Report 2009 by Michael StelznerStelzner
You Need a PlanYou Need a Plan
Determine what you want to get out of it
Measure your online digital footprint http://optimizedstrategies.com/online-digital-footprint/
Create your strategy
How Do You Get Results?How Do You Get Results?5 Step Success Framework5 Step Success Framework
1.1. Integrated Social Media Marketing StrategyIntegrated Social Media Marketing Strategy2.2. Profile OptimizationProfile Optimization3.3. Commitment to Growing your NetworkCommitment to Growing your Network4.4. Nurture RelationshipsNurture Relationships5.5. ConsistencyConsistency
The Social Media Big 3The Social Media Big 3
WhoWho’’s on LinkedIn?s on LinkedIn?
48 million Professionals 48 million Professionals AvgAvg income $110kincome $110kAvgAvg age 37 age 37 -- 5252
Entrepreneurs Entrepreneurs –– 31%31%Executives Executives –– 18%18%Decision Makers Decision Makers –– 42%42%*From *From LinkedIn.comLinkedIn.com Advertising Advertising
Why Should You Be On Linkedin?Why Should You Be On Linkedin?
Laser Marketing and Warm Market SalesLaser Marketing and Warm Market Sales
Be Found = More Sales and ExposureBe Found = More Sales and Exposure
A huge timeA huge time--saver, aggregating informationsaver, aggregating information
Hire A+ employees or land your dream jobHire A+ employees or land your dream job
How Does LinkedIn Work?How Does LinkedIn Work?
Set up a profileSet up a profile
Make ConnectionsMake Connections
3 Degrees Separation (Kevin Bacon)3 Degrees Separation (Kevin Bacon)
Request IntroductionsRequest Introductions
Build Relationships OnlineBuild Relationships Online
Relationships lead to More BusinessRelationships lead to More Business
How Do I Get Started?How Do I Get Started?
SEO Your ProfileSEO Your Profile
Set preferences Set preferences
Invite your friends and colleaguesInvite your friends and colleagues
Join groups with your prospects Join groups with your prospects
Invite people from your NicheInvite people from your Niche
Build Relationships through Build Relationships through CommunicationCommunication
ItIt’’s Not Perfects Not Perfect
Community ratings more like eBayCommunity ratings more like eBay
Groups lack interactivityGroups lack interactivity
Lacks entertainment, story tellingLacks entertainment, story telling
Lack of brand loyalty to LinkedInLack of brand loyalty to LinkedIn
Coming Up NextComing Up Next
How to Build a Targeted Sales FunnelHow to Build a Targeted Sales Funnel
How to Optimize Your Profile to Be FoundHow to Optimize Your Profile to Be Found
How to How to ‘‘dodo’’ LinkedIn in an hour a weekLinkedIn in an hour a week
What You Must Not do on LinkedInWhat You Must Not do on LinkedIn
LinkedIn QuestionsLinkedIn Questions
Is LinkedIn right for my business?Is LinkedIn right for my business?
How to Get Started on LinkedIn?How to Get Started on LinkedIn?
How Does LinkedIn work?How Does LinkedIn work?
http://http://LinkedIn.com/in/GreigWellsLinkedIn.com/in/GreigWells
Why Why FacebookFacebook??
More than 300 million active users and More than 300 million active users and mmore than 300,000 businesses
4th most trafficked website
The fastest growing demographic is those The fastest growing demographic is those 35 years old and older35 years old and older
More than 10 million users become fans of More than 10 million users become fans of Pages each day Pages each day
Personal AccountPersonal Account
You must register your personal account You must register your personal account before you create a business pagebefore you create a business page
Registering an account in your business Registering an account in your business name is name is againstagainst FacebookFacebook’’ss Terms of UseTerms of Use. .
Select your vanity URLSelect your vanity URL
Build your personal profile Build your personal profile
Set your privacySet your privacy
Connect with friendsConnect with friends
Building Your ProfileBuilding Your Profile
Avatar Avatar –– personal imagepersonal image
Add work and education infoAdd work and education info
Choose your NetworksChoose your Networks
Upload photos, videosUpload photos, videos
Add applicationsAdd applications
PrivacyPrivacy
Set your privacy settingsSet your privacy settings
You control exactly what is published You control exactly what is published on your wall and feed by setting on your wall and feed by setting your your FacebookFacebook PrivacyPrivacy
Connecting with FriendsConnecting with Friends
You can request friends to connect but You can request friends to connect but they must be mutually acceptedthey must be mutually accepted
Friend FinderFriend Finder
SearchSearch
Browse your friends Browse your friends friendsfriends
WhatWhat’’s Next?s Next?
Create, build and publish a Create, build and publish a business pagebusiness page
Friends Friends vsvs FansFans
Promote your businessPromote your business
Measure your successMeasure your success
What is Twitter?What is Twitter?
Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text- based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. …… From WikipediaFrom Wikipedia
Why Twitter?Why Twitter?
Twitter has 40 million users who spent 300 million minutes on the site in April 2009, 3712 % more time than in April 2008
Twitter users spend 66% more dollars on the Internet than non-twitter users
Largest age group on Twitter is 35-49
Create Your AccountCreate Your Account
Select a user name; shorter is betterSelect a user name; shorter is better
Create a 160 character profile including Create a 160 character profile including your keywordsyour keywords
Include a link to your website or Include a link to your website or LinkedInLinkedIn
Add your avatar or imageAdd your avatar or image
Look and ListenLook and Listen
Monitor twitter for a few daysMonitor twitter for a few days
Add your first few tweetsAdd your first few tweets
DonDon’’t sellt sell
Engage in conversationsEngage in conversations
Use Use http://search.twitter.comhttp://search.twitter.com
Download twitter desk client (Download twitter desk client (SeesmicSeesmic, , TweetdeckTweetdeck, Twirl), Twirl)
Follow / FollowersFollow / Followers
Select people to followSelect people to follow
Find followers with similar interestsFind followers with similar interests
Follow your followersFollow your followers
Review profiles on http://Review profiles on http://twellow.comtwellow.com
WhatWhat’’s Next?s Next?
ApplicationsApplications
ToolsTools
HashtagsHashtags
Using Twitter for BusinessUsing Twitter for Business
Contact InfoContact InfoIra Kaufman [email protected]
http://www.linkedin.com/in/optimizedstrategies http://facebook.com/irakaufman twitter @ira9201
Greig Wells [email protected] http://www.linkedin.com/in/greigwells http://facebook.com/greigwells twitter @GreigWells
Patsy Stewart [email protected] http://www.linkedin.com/in/patsystewart htttp://facebook.com/patsystewart twitter @stewartb2b
Create Your Digital FootprintCreate Your Digital Footprint