Social Media 101

Web Presence Basics (Getting Found Online)

Nigel Ohrum 

Social Media manager / Web Presence Development

Helping individuals and small businesses expand their online influence through online networks.

The Purpose...

* To grow your business* Increase your online influence* Share your knowledge

Getting Found Online

How easy is it to find you online?

* By Name  ex. [Nigel Ohrum]* By Business Name ex. [Social Toppings]

Online Search Profiles

Are you on...

Google PlacesYelpBingYellowpages.comCitySearch

What's the benefit

1. Being found online easier.

2. Directing traffic to youand your business.

3. Free 24/7 online advertising

Online Search Listing Example(Good)

Room for Improvement

Who's looking...

Monitoring Activity 

Adding the "Social" Layer

Social Media - millions of people across the world having conversations online.

Facebook - premier social network with over 800 million users.* In the United States, the average Facebook user spends almost 30 minutes daily.

LinkedIn - professional / B2B social network with more than 135 million users.

Social Media & Healthcare

Almost 1/3 of people have usedsocial media forhealthcare.

Social Media & Healthcare

Boomers make up32.5% of the adultpopulation & 36% of the total onlineadult population.

Boomers accountfor ~1/3 of web-traffic on anygiven day.(Pew Internet & American Life Project) 

So where should you be...

LinkedIn -

1. Good Descriptive Title2. Current / past workexperience description3. Summary

Facebook

1. Good DescriptiveTitle2. About info2. Images3. Profile picture4. Detailed info

How I can help...

*Basic Account Setup : Facebook & Twitter profiles : $197 ($100 for one)*All other Social Media Profiles : $100/site*Facebook Fan or Group Page Creation : $175/page*Online Search Profile Creation / Claiming (Google, Bing, Yelp, etc) : $400*Consulting Social media / Web Presence Development : $60/hr

Connect with me

facebook.com/nigel.ohrumfacebook.com/socialtoppingsNigelOhrum.comlinkedin.com/in/nigelohrumslideshare.net/nigelohrummeetup.com/san-jose-social-media